Prof. Dr. Florian Haumer

Prof. Dr. Florian Haumer.

Professor Media Management
Programme Media Management, Marketing Management
Media Faculty, Dean Media Faculty, Head of Quality Commission
Campus Munich

Dr. Florian Haumer is the professor for general media management and marketing management at the Munich campus of the Macromedia University.

He is the founder and General Manager of haumer & konsorten GmbH, a consulting company that specialises in performance marketing, strategic brand management and big data analytics.

Prior to that, he held various leadership positions in marketing, communication and business development in the media and consulting industry. Since 2012, Dr. Haumer has been active in the start-up scene as a consultant, coach and co-founder, especially in health care, creative industries and fashion business.

Since 2016, Dr. Haumer has been serving as the Head of the Business School at the Munich campus of Macromedia University. In this position, he is responsible for the academic tracks business psychology, international management and fashion management.

He studied communication science, economics and music science in Munich and Dresden and earned a Ph.D. from TU Dresden with an experimental study about the economic effects of corporate publishing. His research interests include media economics, communication psychology and media effects.

Dr. Haumer is committed to preparing students at the Business School, the Media School and the Graduate School for future management tasks in a digitized, dynamic and multicultural world. To this end, he focuses on teaching general and specific competencies in methodology and problem solving and wants to promote interdisciplinary thinking and action.


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