Prof. Dr. Andreas Graefe

On December 1, 2015, Prof. Dr. Andreas Graefe was awarded the newly established professorship in Customer Relationship Management – a foundation funded by the Sky Deutschland GmbH. Macromedia University’s academic commission was impressed with the wealth of interdisciplinary research partnerships Prof. Graefe had been involved in. Examples of his work included the investigation of forecasts and decision-making processes as they relate to disciplines such as marketing and advertising, publishing, journalism and management. Prof. Graefe is continuing this interdisciplinary application of data-based analysis and decision-making methods at the Macromedia University.

Prof. Graefe began his academic career at the Institute for Technology Assessment and System Analysis at the Karlsruhe Research Center. In 2009, he obtained a PhD from Karlsruhe University’s (today Karlsruhe Institute of Technology) Institute for Information Management for his work on prognostic methodologies. After conducting research for two years at the Wharton Business School at the University of Pennsylvania, Prof. Graefe worked as a senior manager in Forecasting & Planning and Customer Relationship Management at Sky Deutschland. After which he became a LMU research fellow at the Ludwig Maximilians- University of Munich’s Institute for Communication Science and Media Research, where he specialised in "Forecasting and Decision-Making". Currently, Prof. Graefe is a Research Fellow at the Columbia University's "Tow Center for Digital Journalism" in New York City, where he conducts research on automated journalism.

Prof. Graefe has published extensively in leading trade journals including the Journal of Business Research, the Journal of Behavioral Decision Making, the European Journal of Marketing, the International Journal of Forecasting and the Public Opinion Quarterly.


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