Prof. Dr. Christof Breidenich

Prof. Dr. Christof Breidenich.

Professor Design
Programme Design Management, Media Design
School of Creative Arts, Graduate School, Head of Competence Center Design Management
Campus Cologne

Prof. Dr. Christof Breidenich has been responsible for the coordination of Design Management studies at the Macromedia University since 2012. Prof. Breidenich teaches media design and design management at the Cologne campus of the University of Macromedia. He also teaches media and design at the Graduate School of the Munich campus.

Prof. Breidenich studied visual communication at the University of Applied Sciences in Aachen and communication design at the University of Wuppertal. Since 1992, he has worked as a self-employed media and communication designer predominantly in the areas of culture, gastronomy and art. In 1997, he founded the studio Breidenich and Gunder GbR where he conducted more than 300 performances, workshops and creative trainings worldwide.

In 1999, he earned his doctorate on the topic of interfaces of analogue and digital media under the supervision of Professor Bazon Brock at the University of Wuppertal. Breidenich was the assistant lecturer for media design and hypermedia at the education faculty of the University of Cologne and the department of design at the University of Applied Sciences in Düsseldorf.

The focus of his work includes creative, historic, dramaturgical, cognitive and artistic principles in addition to the design of interactive interfaces and print media under particular consideration of semiotics, rhetoric and non-normative aesthetics. Prof. Breidenich’s philosophy of design is well illustrated in his publication:
@Design: Ästhetik, Kommunikation, Interaktion published in 2010, Springer X.media.press.

Since 2011, his research is focused on transdisciplinary multimedia storytelling.

 

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