Prof. Dr. Alyosh Agarwal

Prof. Dr. Alyosh Agarwal.

Professor Media Management, Master
Programme Media und Communication Management
Media Faculty, Graduate School, Business Faculty
Campus Munich

Prof. Dr. Alyosh Agarwal is a professor for Media and Communication Management, as well as Business Management at Macromedia University, Munich campus.

Prof. Agarwal is responsible for the master courses Digital Transformation, Business Intelligence und Analytics across the six Macromedia campus locations in Germany. He occasionally teaches courses in Digitalization Strategy, Business Model development and Entrepreneurship.

Since 2016, Alyosh Agarwal has an on-going academic research project contract with Mercedes-Benz Consulting (Daimler AG Group) with a focus on customer experience, future retail and autonomous vehicles. Additional academic collaborations currently exist with Merck Pharma (MSD) und AVIA (Energy) for Digital Transformation, Analytics and platform design. Since 2012, academic project partners included Allianz, BMW, Frankfurter Allgemeine Zeitung, Plan.Net/ Serviceplan Agency, ProSiebenSat1 and RTL II television. Prof. Agarwal also supervises Master theses at Macromedia and PhD research at academic partner Westminster University, London.

Since 2012, beyond his responsibilities at Macromedia, Alyosh Agarwal is an external manager and senior consultant for enterprise software, Big Data Analytics and AI projects at telecommunication and automotive clients. These include Audi, Mercedes-Benz Consulting, Daimler, Huawei, Nexus Automotive International, Temot International Autoparts, Tenneco and O2/Telefonica.

At the beginning of his professional career (1990), Alyosh Agarwal co-founded and was Managing Director at Innosoft GmbH, a CRM system provider focused on financial services in Munich. He also founded the U.S. subsidiary, Finansys Inc. in New York City. This group of companies merged into the FJA AG group and completed an IPO on the Frankfurt stock exchange (Neuer Markt) in 2000 and is now part of msg Life AG, the largest supplier of insurance software in Germany. During his time at Innosoft, Alyosh Agarwal was responsible for establishing and growing software and consulting business in Munich, Cologne, New York and Dever with over 200 employees. From 1999 to 2011 Alyosh Agarwal worked in the Bay Area, California, specializing in enterprise systems and mobile applications.

Prof. Agarwal‘s academic background is a Diplom from Munich Business School (LMU), specializing in Information and Communication research (1990), and a PhD in Artificial Intelligence, completed summa cum laude in 1995.


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