Double Degree Master’s in cooperation with SWPS University in Poland

Double Degree Master's in Poland and Germany: Two years, two degrees and a world of opportunities

In cooperation with SWPS University in Poland, Macromedia University offers a two-year double degree Master’s programme. Students spend their first year at the renowned SWPS University and the second year at Macromedia University in Germany.

Upon graduation, students receive two globally-recognised Master’s degrees, one from each partner university. The cooperation was established with the mission to offer highly motivated students with the best aspects of the two universities: an international study experience, deep specialised expertise, practical experience in real business environment and excellent career prospects.

Our societies have undergone unprecedented changes in the last few decades due to the rise of new media technologies. Media usage today is highly dynamic, multi-faceted and emotional. The digital mediatised world seeks media managers and media scientists who have the competence and the attitude to lead change. In addition to theoretical knowledge, tangible practical skills, strong project management know-how and scientific problem-solving skills have become indispensable. These are the competencies the cooperation aims to provide to our graduates.

How does the cooperation work?

The double degree opportunity is available with two SWPS Master's programmes: Media and Communication Management (M.A.) in Wroclaw and Media and Society (M.A.) in Warsaw. During the first year students are registered in Poland where they will complete two semesters either in Warsaw or in Wroclaw.

During the second year, students will be registered in Germany at Macromedia University and will join the Media and Communication Management specialisation offered under the accredited Media Management programme. During the two semesters at Macromedia, students will have an opportunity to work on practice projects, expand their international network and complete an internship which may open up exciting future career opportunities.

Programme description and schedule

The double degree Master's programme incorporates theory, research and practical elements with special emphasis on developing real professional expertise through projects and internships. Having challenged themselves to study in two different universities in different countries, students will broaden their intercultural perspectives and develop a global mindset. Therefore, this programme is an excellent opportunity for ambitious students who aspire to work in top level positions, shaping media strategies in international companies.

First year at Wroclaw or Warsaw in SWPS University

The first year is all about developing a solid foundation in all facets of media and communication through lectures, workshops, and practical work. Students will learn from highly qualified professionals who are experts in their fields and bring a wide range of experience which reflects in their holistic and practice-led teaching. Students will gain deep insights into the burning questions and issues related to media, communication, branding, advertising, organisational culture, public relations and mass media. 

In the Media and Communication Management Master's programme, you will learn how to raise brand potential and devise cross-media communication strategies leveraging new trends, platforms and technologies. Additionally, analysing trends, studying consumer behavior and developing targeted high-quality content for various channels, such as social media and blogs provide you with essential skills during the first year.

In the Media and Society programme, you will study mass media communication, intercultural communication, European politics and media as well as the fundamentals of journalism. You will also refine your presentation and negotiation skills which are crucial to help you stand out as a media expert. 

During the course of study, you will also have an opportunity to develop your own interests and work on projects utilising state-of-the-art facilities on campus including radio and television studios, computer labs, modern library, and a focus group room equipped with a one-way miror.

Visit SWPS University's programme page: Media and Communication Management Master's programme >>

Visit SWPS University's programme page: Media and Society programme >>

Second year in Munich or Berlin at Macromedia University

In the second year, students will move to Germany, either to Munich or Berlin, and continue their master studies with the focus on practice projects, master's thesis, and an internship.

You will have an opportunity to gain first-hand practical experience through a project with one of the renowned companies in Macromedia’s wide network of partners. Your professors who have close connections with the industry will guide you through the project helping you to not just deliver a high-quality end result but also hone your skills in communication, team work, and project management. During your project, you have the full facilities at Macromedia, such as the well-equipped media labs, computer rooms, and studios, at your disposal. During the fourth semester, you will delve into your intellectual curiosity and contribute new knowledge to the topic of your interest in the form of your Master's thesis which will further deepen your subject expertise and knowledge in research methods, research design and data analysis.

You will also complete an internship, which is a perfect way to gain real professional experience, make new connections and potentially get acquainted with your future employer.

By the time you graduate, you will have a distinct academic profile complemented by strong practical know-how and truly international education – all of this opening up unrivaled career opportunities in Poland, Germany and beyond.

More about the Media and Communication Management specialisation at Macromedia University >>

Benefits of studying the Double Degree Master's programme

  • Two distinct Master's degrees from two internationally recognised universities
  • Only one Master's thesis is sufficient 
  • Develop an international orientation and widen your intercultural perspectives
  • Excellent amenities at both universities including professional labs and studios
  • Study and live in two dynamic European cities
  • Excellent job market readiness and career prospects globally
  • Job-seeking visa for Germany after graduation 
  • Develop first-hand practical skills through projects with real companies
  • Close guidance from highly qualified professors throughout your study
  • Opportunities to widen your professional network

How to apply

Please submit the online application on SWPS University's website along with all the required documents. For detailed information on the admission requirements and application process, please visit the following programme pages on SWPS University's website:

Media and Communication Management programme >>

Media and Society programme >>

For any questions on the study programmes, please do not hesitate to contact SWPS University Admissions team.

"Our double degree programmes bring together the academic excellence of two leading European Universities in the field of media, communication and social sciences. Our graduates will distinguish themselves with strong international experience, practice-oriented study and first-hand experience with the media and design industry in Germany and Poland." 

 
Prof. Dr. Jürgen Faust, Ph. D.
President
Macromedia University of Applied Sciences

"Media managers of the future must understand media technologies and be able to shape them. We are delighted to have built a strategic cooperation with Macromedia University and to prepare our students to thrive as professionals in the digital economies of today through practice-driven learning and intense international experiences. Macromedia's close connection with the industry and wide partners network will benefit students immensely."

 
Michał Ulidis
Lecturer
SWPS University

INFORM YOURSELF

INFORM YOURSELF

Download the programme leaflet from SWPS University’s website to review the programme details, requirements, application process and fees.

Media and Communication Management
Media and Society
PROJECTS WITH PRACTICE PARTNERS

PROJECTS WITH PRACTICE PARTNERS

Cooperation with industry is at the core of our teaching. Get a few glimpses of some exciting projects our students have worked on. (2:05 min)

Watch the video
MACROMEDIA AS A UNIVERSITY OF APPLIED SCIENCES

MACROMEDIA AS A UNIVERSITY OF APPLIED SCIENCES

Find out how being a University of Applied Sciences shapes the teaching at the Macromedia University. (2:53 min)

Watch the video

Partners

Adidas logo
Adobe logo
Bilfinger logo
BMW logo - a practice partner of Macromedia University
0_Capgemini
0_Discovery
Escada logo - a practice partner company
Greenpeace logo - Macromedia University practice partner
Mercedes Benz logo - a Macromedia practice partner company
Microsoft logo - a practice partner of Macromedia University
Red Bull logo - practice partner company
Warner Music logo -a practice partner of Macromedia University
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Alumni

Riva Lewis

Marketing Specialist, BMW Sales Germany, BMW AG

The practice projects we carried out during my studies were good preparation for my current role. We worked on different assignments for a number of different companies. Special courses like preparation for job interviews and "women in leadership" were really helpful for getting me through the assessment center at BMW.
Working for MPG, a large media-planning agency in New York, during my internship was an experience of a lifetime.
Noel Nuez Ortin

Sales Manager, Twitter Latin America

I'm currently coordinating the Twitter sales team in Latin America. As advertising represents the majority of Twitter’s revenue, I feel that I am an important gear in the business. Studying at Macromedia and specifically in Munich was a challenging experience that taught me to demand more of myself. It was a combination of three factors: inspiring professors, proximity to the start-up ecosystems, and my talented classmates. 
Mafalda Sandrini

PhD-Student and Research Assistant, FU Berlin / Macromedia University

I´m currently a Research Assistant for the Graduate School at Macromedia University; meanwhile, I´m writing my PhD at the Freie University under the department of Organizational Communication and PR. As a former Macromedia student, this role represented a challenge for me and I felt that the next big chapter of my life was starting. My main responsibilities involve bridging the communication between the students and professors. I have also taught Theories of Communication in the first semester and Foundation of Scientific Methods in the pre-semester. 
Christin Bachofer

Account Manager, Microsoft Deutschland GmbH

I always knew that in my future job I want to have customer contact and work in a group. Whether that would be in a sales or marketing role, I was not yet clear. The practice-oriented content and corporate projects at Macromedia have taught me well in the course of studies, what comes to me in the workplace. 

At Microsoft, it is great fun to bring the topics of Big Data, the Internet of Things, Predictive Maintenance etc. to German upper midsize market target groups and be a part of this change.



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