Markus Pellot

Media Management, Brand Management and Advertising
Campus Munich

Occupation following studies: Managing Director Envonia GmbH
Where do you work now and what is your position?
Managing Director at Envonia GmbH, a Digital Marketing Agency in Munich 



What does your role entail?
I am responsible for strategy and design, especially front-end development, web design and corporate design.

Why did you take the position and what inspires you?
I have complete freedom to act independently, I can express myself and my ideas freely. I am particularly impressed by our company's two pillar positioning. One pillar includes strategic marketing and communication services. Here, we are developing digital marketing strategies for medium sized businesses and corporations. Under the second pillar we act as an accelerator for start-ups in the luxury segment. The goal is to support start-ups in the seeding phase and to accelerate their development process. The linking of both pillars creates positive alternating effects.



Did you imagine you'd be doing this kind of job before you began your studies?
Yes, because through my experience as a team manager for a large mail order company, I was prepared to apply my leadership skills and personal experience in a young company like Envonia GmbH.

How did the teachers and projects at the university prepare you for the work you're doing today?
Direct contact with industry meant that every teaching project could be developed and partly implemented under market conditions. I was also able to expand my network so that our company now benefits from great business contacts through Macromedia.



Where did you do your internship semester and how would you rate your experience there?
Together with my partner, Hubertus Huber, I decided to invest the internship semester in founding a software company. The idea came from a project with Microsoft and Avanade. The focus was on the conceptual development of a SaaS solution for the digitalization of universities, which was recently introduced by a Minimum Viable Product at Macromedia University.

How would you evaluate your semester at the foreign partner university? What experiences did you take away?
At the Kookmin University in Seoul I was particularly impressed by the contrast between tradition and modernity, as well as the Internet and technology affinity across all age groups.



How was your contact with your fellow students? Are you still in touch today?
Thanks to my studies, I was able to get to know my current partner, Hubertus Huber, with whom I am now building a young, innovative agency for digital marketing.

When you think back to your studies, what really stands out? What was particularly good and what aspects did you not like so much?
The practical connection to the business was a decisive factor in choosing Macromedia University for me. I was particularly impressed by the fact that we were able to work independently with real tasks within the scope of our numerous teaching projects, but always with coaching from our hands-on lecturers. I recommend the semester abroad to everyone, because it forms and extends horizons. I also really appreciated the intimate and very friendly contact with my fellow students.



What do you think about "change and transformation"?
In the media sector in particular we are confronted with dynamic change every day. We need to think creatively and innovatively, to take new paths and react to change. That's what makes it exciting and attractive.

How important is it to be "open to change" to be successful today and in the future modern, digitally driven world of work?

I think accepting change at such a fast pace is a prerequisite for working in digital-driven industries. What is considered innovative today could be outdated tomorrow. There's an even faster pace in social media. It is not only quick to react, but also to draw conclusions about the changes in its own marketing strategies.



Do you know where you want to be in 10 years time?

In 10 years, I see myself as an innovation-driven accelerator in my agency, which supports young companies to shape successfully established opinion leaders and their ideas.



Is there any advice you would like to share with our freshmen?

Use the contacts you make with people from the business world, maintain and expand your network actively and attend the internal events at Macromedia University in particular. It will help you create sustainable contacts in the media sector. Get as much as you can out of your teaching projects and treat them like they are concepts that are about to be brought to the market.

 

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