Riva Lewis

Riva Lewis
Media Management, Brand Management
Campus Munich

Occupation following studies: Marketing Specialist, BMW Sales Germany, BMW AG
Where do you work now and what is your position?
BMW AG, BMW Sales Germany, Marketing Specialist

 What does your role entail?
Project Manager for team dealer events, brand stores and cooperations. Responsible for internal (dealer) events.

What inspires you about your position?
I like project-related work: as it's divided into typical "phases" with the event as a clear highlight and conclusion. I also really value the cooperation within our team: Everyone is young and friendly.

Did you imagine you'd be doing this kind of job before you began your studies?
No, I had thought I would move in the direction of classic advertising and communications. That's why I originally studied brand communication and advertising.

Did the teachers and projects at the university prepare you for the work you're doing today?
What I am doing now is classic project management, so the practice projects we carried out during my studies were a particularly good preparation. We worked on different assignments for a number of different company partners. Special courses like preparation for job interviews and "women in leadership" were really helpful for getting me through the assessment center at BMW.

Where did you do your internship semester and how would you rate your experience there?
I spent my practice semester at MPG, a large media-planning agency in New York. My experience there really shaped me a lot: firstly, it was a great experience to live and work abroad, and I made friendships there for life. It was my first "real" work experience with a lot of  responsibility as well as a 40-hour working week.

How was your contact with your fellow students? Are you still in touch today?
My contact with my fellow students was great and I made many good friends during my studies. Even though I have lost sight of some of them, the "girls" from my study course still meet regularly. I've also crossed paths with many fellow students in a work context.

What advice you give to a first year freshmen?
My favorite quote at the time and one I still find very applicable is: "Be stubborn about your goals, but flexible about your methods", it fits perfectly I think. Be diligent and curious without being too stubborn.

How do you experience digital change in your work environment?
I am very interested in new technologies. But even though I'm a so called Digital Native, I am sometimes frightened at the exceedingly fast pace of change.

How important is it to be "open to change" to be successful today and in the future  digitally driven world of work?
Desire to experiment and openness to change are extremely important in the event industry. But that doesn't mean that all areas of event management have to be converted to digital. Event management, for example, is strongly dependent on the personal touch, the human aspect behind it. A traditional high-quality printed invitation can often work much more effectively than a digital invitation. At the same time, we of course use digital technology and assistance to create events.


Please don't hesitate to get in touch with us:
  • Phone numbers:
  • Munich +49 89 544151-0
  • Stuttgart +49 711 280738-0
  • Cologne +49 221 31082-0
  • Hamburg +49 40 3003089-0
  • Berlin +49 30 2021512-0

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