Bachelor of Honours in Media and Communication Management with Additional German degree

In cooperation with the University of Westminster

Bachelor's Degree with Specialisation in Media and Communication Management: Shape media strategies for the global market 

Are you interested in a Bachelor’s degree course that combines communications, media and management? Do you want to study at one of the best media schools in Germany in the media metropolises like Berlin or Munich? If so, then the Bachelor of Honours Programme in Media and Communication Management is for you. This course offers a combination of creative and management units and a wealth of practical experience helping you develop the full range of competencies that are crucial to thrive as managers in the fast evolving media industry. Through foundation courses in marketing, digital media management, advertising, branding, public relations and broadcasting, you will gain a holistic overview of what modern media and communication management entails in an international context. You will also gain hands-on knowledge of production of digital and interactive media, music, videos as well as conventional mass media and print materials. 
Therefore, you will be fully prepared to succeed as creative and strategic media manager at the interfaces of communications, marketing and media productions.

Strategic collaboration with the University of Westminster

This programme is a part of our strategic collaboration with the world renowned University of Westminster. You will be enrolled at the University of Westminster while studying in Germany at one of the campuses of the Macromedia University. You will be studying an extensive practice-oriented curriculum which fully complies with the guidelines of the University of Westminster as well as those of Macromedia University. Upon graduation, you will receive the globally recognised BA (Hons) degree. 

Additional Degree: Earn the German BA along with your BA Hons

In this programme, you also have the chance to earn the additional German BA degree. This is a perfect way to distinguish yourself with two internationally recognised Bachelor’s degrees from the two renowned universities. Unlike the regular German Bachelor degrees, in this case, you do not need to fulfill the German admissions criteria for university of applied sciences.  How the Additional Degree Works: After you successfully complete the sixth semester of the programme, the University of Westminster awards you the accredited degree of BA (Hons). Then, you will enroll for the additional semester in the corresponding Macromedia course in order to earn the extra 30 ECTS required for the German BA degree. Upon successful completion of this semester, you receive the state-recognised Bachelor of Arts degree from the Macromedia University.

Benefits of the Additional Degree 

  • Earn two internationally recognised Bachelor's degrees in seven semesters
  • No need to meet the German admissions criteria. You have to fulfill only the UK admissions criteria to be eligible to join the Addition Degree track
  • Write only one BA thesis for the two degrees

Content of the media and communication management specialisation

The Media and Communication Management course covers comprehensive topics in a well-designed curriculum. You will develop a strong foundation in major career-oriented fields such as branding, marketing, corporate communications, social media and so. The specific modules you will study includes the following:
  • Understanding Media & Communication
  • Strategic Corporate Communication
  • Campaigning and Crossmedia
  • Advertising Psychology
  • In-House Communication and Corporate Media 
  • Special Topics in Media and Communication Management

Request the brochure to get the complete details of the media and communications course. 

Programme Schedule

The programme starts in October and depending upon which option you choose, the programme is 6 to 7 semesters long.  Winter term deadline: EU 15.08. / Non EU 15.06. 

Admissions requirements

For the BA (Hons) from the University of Westminster, please find the country-specific admission requirements here


Career prospects after graduation

Our graduates' cross-media versatility, knowledge of media management, integrated communication and strategic branding along with their digital competence is highly sought after by companies, PR and advertising agencies, digital start-ups, non-profit organisations and public administration. After graduation, you can jump-start your career in exciting roles such as: 
  • Marketing and communication manager
  • Strategy consultant
  • Project manager for online media
  • Press reviewer for a global media company
  • Startup founder
  • Strategic planner

Strong focus on practice

With a network of over 500 well-known companies as practice partners, you have plenty of opportunities to gain tangible practical skills that are valuable in your future jobs. Every semester, you will work on study projects with a project partner under close supervision from our highly qualified professors. While working in teams on these challenging projects, you will develop not only your professional skills but also key personal skills like teamwork, leadership and communication. During the internship semester, you will work for a company applying your knowledge in real business scenarios. As for many of our students, the internship can often lead to a full time job offer. 

Direct path from Bachelor to Master

After your Bachelor studies, you have the chance to continue directly into a related Macromedia Master programme. The following Master specialisations are the perfect choices for your graduate studies:
If you have earned 210 ECTS with the 7-semester Bachelor’s degree, you can join the 3-semester Master's in the Summer Semester in March. If you have earned only 180 ECTS from your Bachelor's, you can join the 4-semester Master's in the Winter Semester in October.

Do you have any questions?

We would be happy to answer your questions and give you personalised advice on our programmes and university. Get in touch with us now using one of the following ways:
We are eager to help you find a study programme that’s perfect for you.

Request the Bachelor brochure


The Bachelor brochure provides a complete overview of the study programmes, entry requirements, application process and finances.

Order brochure now


360° Virtual Campus Tour

Get an inside look into the Berlin Campus through this 360° virtual tour. Follow our student guides and explore the classrooms, media lab and more.

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A recent study by the German Institute for Service Quality (DISQ) ranks Macromedia University’s courses and services at the third position.

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Experience the digital world


The latest equipment in Virtual Reality, Augmented Reality, Drones and 360 degrees cameras are available for practice at Macromedia.

Discover our Media Labs

The PhD cooperation with the University of Westminster


Earn your PhD from England while living in Germany. The PhD cooperation with the University of Westminster makes it possible.

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Welcome to Berlin


Berlin’s charm is unescapable. Find out what the Macromedia community has to say about living and studying in Berlin. (1:15 min)

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A video still of Allianz arena taken from a Macromedia University video spot


Cooperation with industry is at the core of our teaching. Get a few glimpses of some exciting projects our students have worked on. (2:05 min)

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Cooperation with Mercedes-Benz Consulting


Macromedia University and Mercedes-Benz Consulting collaborated on a project about big data and customer relations management. (2:45 min) 

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Macromedia as a university of applied sciences


Find out how being a University of Applied Sciences shapes the teaching at the Macromedia University. (2:53 min)

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Your benefits at Macromedia University

  • Top position in CHE Ranking 2014/15*
  • Small classes with intensive, individual supervision
  • Globally recognised, state-approved degrees, accredited by FIBAA
  • Campuses in popular German cities that are also major commercial hubs
  • Authentic, practice-oriented projects
  • Highly qualified professors and industry insiders as lecturers
  • International students
  • Career perspective in Germany
  • Buddy network for international students
  • Programmes entirely in English
  • Campus locations situated in Germany’s industrial centres
  • International network of Partner Universities

*Centre for Higher Education,

Study Programme Media Management B.A.

Media and Communication Management BA (Hons) University of Westminster SPECIALISATION

  • Academic Degree

    Bachelor of Arts (Hons)
    Optional: With the Additional Degree, graduates earn the BA Hons from the University of Westminster as well as the BA degree from Macromedia with a total of 210 ECTS.

  • Programme format

    Full-time (on campus)

  • Duration of Study

    7 semesters including 1 semester abroad, 6 semesters also possible with 180 ECTS

  • ECTS

    210 ECTS (7 Semesters)
    180 ECTS (6 Semesters)

  • Starting

    Winter Term

  • Location

    Munich, Berlin, Cologne

  • Tuition fee

    e.g. 5,250 € per semester
    plus 500 € registration fee
    (for students from EU countries).
    More information here.

  • Language


  • Application deadline EU

    15.02. (for programmes starting in March)
    15.08. (for programmes starting in October)

  • Application deadline Non-EU

    15.12. (for programmes starting in March)
    15.06. (for programmes starting in October)

  • Application process

    Recognised school leaving certificate, TOEFL (at least 72 out of 120 points) or IELTS (at least 6 out of 9), Curriculum vitae, Letter of motivation, personal interview (optional).
    Apply online now.

Media and Communication Management BA (Hons) University of Westminster (B.A.). Order the information materials now.

It’s for free and without any obligations.


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Account Manager, Microsoft Deutschland GmbH

Delius Ferdinand

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Marketing at Ratiopharm Ulm / BEKO Basketball National league

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Communications Specialist, Unilever Deutschland GmbH


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We offer Media and Communication Management BA (Hons) University of Westminster in
Please don't hesitate to get in touch with us:


  • Phone numbers:
  • Munich +49 89 544151-0
  • Stuttgart +49 711 280738-0
  • Cologne +49 221 31082-0
  • Hamburg +49 40 3003089-0
  • Berlin +49 30 2021512-0

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