Study Bachelor's degree in Media and Communication Management (B.A.)

Bachelor's Degree with specialisation in Media and Communication Management

"Media management combines analytical and creative thinking. You always need that special idea, but you also need a clear idea of the initial situation and the goals. This isn't for lone wolves. Media managers must lead multi-faceted, often international teams towards innovative solutions. Obviously, your own overseas experience is just as important here as good English skills." Prof. Dr. Dr. Castulus Kolo, Director of Media and Communication Management

Film, TV, Web and even the whole print and advertising market is a global business. Ideas are sold internationally as well as complete film products or brand campaigns. Furthermore major corporations and organisations act and communicate globally. More than ever before the media and communication market needs managers who are familiar with international aspects of media business, media rights and cultural differences.

The Bachelor specialisation in Media and Communication Management will give you the theoretical insights and practical skills you need to be successful in an international media context. Foundation courses in media, communication, and management will provide you with a basic knowledge of four major career-oriented fields:  - Brand Management and Advertising - Corporate Communications and PR - Internet Management - TV Management and Broadcasting
The knowledge you acquire will allow you to work flexibly and efficiently within a changing media landscape and the new digital economy. This bachelor's degree programme concentrates on developing creativity and management capabilities. Students especially benefit from interaction with other Macromedia courses in creative areas: film and television, media and communication design, and journalism. Upon graduation, you can embark directly on your chosen career or enroll in a Master’s degree programme.

Contents of the Media and Communication Management programme

The Media and Communication Management course is a multi-faceted programme that provides you with theoretical and practical competencies to successfully operate as an all-rounder in the international context. To this end, you acquire basic knowledge in the areas of media, communication and management. You will intensively engage with communication topics such as brand management, advertising, corporate communications, public relations and event management with a particular focus on online and moving image communication. Besides learning to apply scientific methods in your work, you will also develop strong social skills such as interdisciplinary cooperation and communication to be a successful team player and a manager. You will acquire specialist competencies through specific modules which are the following:
  • Understanding Media & Communication
  • Strategic Corporate Communication
  • Campaigning and Crossmedia
  • Advertising Psychology
  • In-House Communication and Corporate Media 
  • Special Topics in Media and Communication Management

Career prospects after graduation

Due to the growing significance of media and communication for all types of organisations, there is an increased demand for professional media and communication managers who have interdisciplinary training and digital competence. As a graduate of the Media and Communication Management degree at Macromedia University, you have the opportunity to choose from diverse career paths in different types of organisations. Examples of future roles include:
  • Marketing and communication manager
  • Strategy consultant
  • Project manager for online media
  • Press reviewer for a global media company
  • Startup founder
  • Strategic planner
Learn about the exciting career stories of our alumni and find out what possibilities exist for you. 

Strong focus on practice during your studies

Throughout the course, you will carry out practical projects where the theoretical knowledge will be applied to real life scenarios, usually in co-operation with external businesses and partner companies. While working on the study projects, you will gain tangible practical skills that are crucial to becoming a successful manager in the Industry 4.0 that is constantly evolving. In addition to honing your professional skills, you will polish your personal skills, such as teamwork, leadership and communication, thus growing into a well-rounded professional.


Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern under the supervision of your professors. This is a very important part of the course which will give you the opportunity to gain your first practical experience and to start networking with the industry.

Fully accredited semester abroad

At the Macromedia University, we empower you to widen your international perspectives. You will spend a semester at one of our renowned international partner institutions and earn fully accredited 30 ECTS points towards your degree. During this semester, you will make valuable contacts, gain experience of living abroad and perhaps make friends for life. The semester abroad is often the highlight for our students as it is an adventurous time when they can grow personally and learn about new cultures and mentalities. What’s it like during the semester abroad? Find out on our student blog from abroad.  


Degree awarded

Students on this degree programme are awarded either:

Bachelor of Arts in Media Management with specialisation in Media and Communication Management
Macromedia University of Applied Sciences
Bachelor of Arts (Hons) in Media and Communication Management
University of Westminster

Both degrees have the same modules and the same students, and the degree path is determined by student preference and their entry qualifications. Learn more about our strategic partnership with the University of Westminster.

Earn two degrees option
Students have the option of registering to complete two degrees at the same time, which includes:
  • a German state-recognised Bachelor of Arts degree awarded by Macromedia University
  • a British state-recognised Bachelor of Arts (Honours) degree awarded by University of Westminster (UK).

Contact our student advisors to learn more about the option to earn two bachelor’s degrees.  

Direct path from the Bachelor's degree to the Master's degree

After your Bachelor studies, you have the chance to continue directly into a related Macromedia Master programme. The following Master specialisations are the perfect choices for your graduate studies:
If you have earned 210 ECTS points with the 7-semester Bachelor’s degree, you can join the 3-semester Master's in the Summer Semester in March. If you have only 180 ECTS points, you can join the 4-semester Master's in the Winter Semester in October.

Do you have any questions?

We would be happy to answer your questions and give you personalised advice on our programmes and university. Get in touch with us now using one of the following ways:
We are eager to help you find a study programme that’s perfect for you.

Request the Bachelor brochure


The Bachelor brochure provides a complete overview of the study programmes, entry requirements, application process and finances.

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360° Virtual Campus Tour

Get an inside look into the Berlin Campus through this 360° virtual tour. Follow our student guides and explore the classrooms, media lab and more.

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A recent study by the German Institute for Service Quality (DISQ) ranks Macromedia University’s courses and services at the third position.

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Experience the digital world


The latest equipment in Virtual Reality, Augmented Reality, Drones and 360 degrees cameras are available for practice at Macromedia.

Discover our Media Labs

Media and communication studies in Berlin


What’s it like to study media and communication in Berlin - an international hub for media and creativity? Get to know it from the Macromedia community in Berlin. (1:47 min)

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Cooperation with Mercedes-Benz Consulting


Macromedia University and Mercedes-Benz Consulting collaborated on a project about big data and customer relations management. (2:45 min) 

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Macromedia as a university of applied sciences


Find out how being a University of Applied Sciences shapes the teaching at the Macromedia University. (2:53 min)

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Your benefits at Macromedia University

  • Top position in CHE Ranking 2014/15*
  • Small classes with intensive, individual supervision
  • Globally recognised, state-approved degrees, accredited by FIBAA
  • Campuses in popular German cities that are also major commercial hubs
  • Authentic, practice-oriented projects
  • Highly qualified professors and industry insiders as lecturers
  • International students
  • Career perspective in Germany
  • Buddy network for international students
  • Programmes entirely in English
  • Campus locations situated in Germany’s industrial centres
  • International network of Partner Universities

*Centre for Higher Education,

Study Programme

Media and Communication Management

  • Academic Degree

    Bachelor of Arts / Bachelor of Arts (Hons)

  • Programme format

    Full-time (on campus)

  • Duration of Study

    7 Semesters (including 1 semester abroad)

  • ECTS


  • Starting

    Winter Term

  • Location


  • Tuition fee

    Single degree
    5,300 € per semester
    plus 500 € registration fee
    (for students from EU countries)
    More information here.
    Additional degree
    6,500 € per semester
    plus 500 € registration fee
    (for students from EU countries)
    More information here.

  • Language


  • Application deadline EU

    15.02. (for programmes starting in March)
    15.08. (for programmes starting in October)

  • Application deadline Non-EU

    15.12. (for programmes starting in March)
    15.06. (for programmes starting in October)

  • Application process

    Recognised school leaving certificate, TOEFL (at least 72 out of 120) or IELTS (at least 6 out of 9), curriculum vitae, letter of motivation, personal interview (optional).
    Apply online now.

  • Student Advisory Service

    For more information about the university, tuition fees, financing and scholarships, admission requirements and study programmes, please contact our study advisors

Media and Communication Management (B.A.). Order the information materials now.

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Bachofer Christin

Account Manager, Microsoft Deutschland GmbH

Delius Ferdinand

Trainee Sales, Dr. Oetker

Rupp Nikolas

Marketing at Ratiopharm Ulm / BEKO Basketball National league

Kugler Anna

Communications Specialist, Unilever Deutschland GmbH


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We offer Media and Communication Management (B.A.) in
Please don't hesitate to get in touch with us:
  • Phone numbers:
  • Munich +49 89 544151-0
  • Stuttgart +49 711 280738-0
  • Cologne +49 221 31082-0
  • Hamburg +49 40 3003089-0
  • Berlin +49 30 2021512-0

    Every Tuesday and Thursday, we organise a webinar for interested applicants. Sign up to join the next session.