Study Bachelor's degree in Event Management (B.A.)

Bachelor's Degree in Media Management with specialisation in Event Management - emotion, excitement and celebration

An experience for all the senses - that is the great strength of a live event. This could be the Munich Oktoberfest, a performance by Lady Gaga in front of tens of thousands of fans, the opening of the Berlinale with stars like George Clooney on the red carpet or the Street Life Festival with finger food from all over the world, well-known show acts and open-air cinema.

The magic of big events is endless and has always inspired people all over the world. It is not a coincidence that the large event arenas continue to be built today in the style of the Roman coliseum or the Greek amphitheatre. It was here that the great events took place, making history, entertaining the people and serving political ends. Even today events have an irresistible appeal for all generations. New concepts and marketing ideas are constantly being developed in the event industry. Formats such as flash mobs are a good example of the influence of social media in the event sector. Virtual events are bound to increase in the coming years and virtual reality is already opening up new, fascinating worlds to visitors of these happenings with the use of 3D glasses.

As an event manager, events of all kinds are your profession and your passion. It is an extremely multifaceted career for creative thinkers with a vision. The goal of an event can be to entertain, motivate, impress, inspire or to bring people together. Every two years, the Biennale in Venice, for example, offers the art scene an opportunity for interaction and inspiration, not to mention the chance to make valuable international contacts. For any city, a music or summer festival is an effective way to increase the attractiveness of the region.

The job market for event managers is as broad as the spectrum of events. As an expert in event management, you will master the professional conception, planning, promotion, implementation and analysis of events of all types and sizes. You will understand how to arouse emotions, give spectators goose bumps and ensure that an event pays off economically or lives up to its promise. Choose this course if applause motivates you more than results.

Content of the Media Management course with specialisation in Event Management

Based on theoretical and methodical knowledge of economics, politics and law, you will be able to study all kinds of events. This involves theories, models, methods and concepts of event management and the professional design and implementation of events. In addition, there are lessons in media and advertising psychology, controlling and the legal framework of events. The co-operation with agencies, organisers, contractors and artists is also part of the course content.

Event technology and event marketing have developed considerably in the wake of the new digital era. You will also become an expert in digital lighting and sound engineering, PR and event marketing including online and social media.

In addition to your acquired professional skills, you will train in project groups and, when presenting your work results, also develop your personal qualities such as team spirit, self-motivation and self-confidence as well as rhetoric. Among other things, the curriculum includes:
  • Basics of event management
  • Customer experience management
  • Live entertainment
  • Digital business
  • Artist management and music marketing
  • Special topics in event management

Your postgraduate skills after studying with a focus on event management

During your studies you will have acquired the specialist knowledge for a successful career in the event business. You will not only be a professional for the complete planning and implementation of events, but will also be familiar with finances, public relations, sponsoring, marketing and broadcasting rights. In addition, you will have detailed knowledge of the music, arts, congress and event industry. This will prepare you excellently for your varied career.

High practical relevance during your studies

At our university, you study in a realistic, practice-oriented way. Our professors, who accompany you throughout the entire bachelor's degree in event management, contribute their personal practical experience right from the start.

In the course of your studies, you will work on real tasks with our external partners within the framework of numerous practical projects. You will also work together with students from related fields such as media, journalism, design or film. The highlight of a project is its presentation to the client. This allows you to gain valuable experience each semester and make contacts for your new career. In our project portal, we present projects that have been developed within the university.

During your studies, you will also complete a practical semester at a company in order to apply and perfect theoretical knowledge. Macromedia University cooperates with renowned companies such as Microsoft, BMW or Sky and many more to ensure that you gain professional experience during your studies.  

Fully accredited semester abroad

Students who study event management with us in the 7-semester version already gain intensive international experience during their studies. They spend one semester at one of our worldwide and renowned partner universities and collect 30 ECTS, which are fully recognised.
The curriculum abroad is tailored to the requirements of your media management studies with a specialisation in event management. This makes the semester abroad a full academic semester and you will continue to be supported by our professors. In this semester you will make valuable contacts, gain experience abroad and perhaps even make new friends for life. In any case, you will intensify your language skills and learn to adapt to other cultures and ways of thinking.

Career prospects after graduation

If you decide to study Media Management with a focus on event management, the doors to the organiser and event industry are open to you at your study location, but also nationwide and abroad. Decide for yourself whether working in the marketing or event department of a large company suits you better, whether you want to join an event agency or choose a position with an event organiser, e.g. in the music or trade fair sector. You can also use your expertise as an agent for an artist or a band. Or you decide to work in the public and cultural sector, e.g. at an opera festival, theatre, musical or a municipal jazz festival. Inspire people, e.g. as
  • Event manager (m/f/d)
  • Marketing and Sponsoring Manager (m/f/d)
  • Start-up entrepreneur (m/f/d)
  • Event-Strategic Planner (m/f/d)
  • Marketing Manager (m/f/d)
  • Artist manager (m/f/d)
See for yourself. The graduate portraits of Macromedia University tell exciting career stories.

Straight from the Bachelor's degree to the Master's degree

Your Macromedia Bachelor's degree already fulfils the formal requirements for admission to the Macromedia Master's programme. After the 7-semester Bachelor's programme including a semester abroad and 210 ECTS credits, you can complete your Master's degree in just 3 semesters.

Since our Master programmes are not consecutive, they are also open to interested students with a bachelor degree in a different subject. This means that you can freely choose your specialisation in the Master's programme regardless of the subject of your Bachelor's degree. The Bachelor's degree in Event Management offers the following specialisations in the Master's programme:
*Programme is about to be accredited

Do you have any questions?

We would be happy to answer your questions and give you personalised advice on our programmes and university. Get in touch with us now using one of the following ways:
We are eager to help you find a study programme that’s perfect for you.

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Your benefits at Macromedia University

  • Top position in CHE Ranking 2014/15*
  • Small classes with intensive, individual supervision
  • Globally recognised, state-approved degrees, accredited by FIBAA
  • Campuses in popular German cities that are also major commercial hubs
  • Authentic, practice-oriented projects
  • Highly qualified professors and industry insiders as lecturers
  • International students
  • Career perspective in Germany
  • Buddy network for international students
  • Programmes entirely in English
  • Campus locations situated in Germany’s industrial centres
  • International network of Partner Universities

*Centre for Higher Education,

Study Programme
Media Management B.A.

Event Management

  • Academic Degree

    Bachelor of Arts

  • Programme format

    Full-time (on campus)

  • Duration of Study

    7 semesters (including 1 semester abroad)

  • ECTS


  • Starting

    Winter Term

  • Location


  • Tuition fee

    Single degree
    5,300 € per semester
    plus 500 € registration fee
    (for students from EU countries)
    More information here.
    Additional degree
    6,500 € per semester
    plus 500 € registration fee
    (for students from EU countries)
    More information here.

  • Language

    German or English

  • Application deadline EU

    15.02. (for programmes starting in March)
    15.08. (for programmes starting in October)

  • Application deadline Non-EU

    15.12. (for programmes starting in March)
    15.06. (for programmes starting in October)

  • Application process

    Recognised school leaving certificate, TOEFL (at least 72 out of 120) or IELTS (at least 6 out of 9), curriculum vitae, letter of motivation, personal interview (optional).
    Apply online now.

  • Student Advisory Service

    For more information about the university, tuition fees, financing and scholarships, admission requirements and study programmes, please contact our study advisors

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  • Phone numbers:
  • Munich +49 89 544151-0
  • Stuttgart +49 711 280738-0
  • Cologne +49 221 31082-0
  • Hamburg +49 40 3003089-0
  • Berlin +49 30 2021512-0

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