Study Bachelor's degree in Brand Management (B.A.)

Bachelor's Degree in Brand Management in the digital age, communication and advertising

"Just do it!" Everyone knows the most loved brands and the cult advertising campaigns of Apple, Coca Cola, IKEA or Nike. Each of these successful brands tells its own unique story, touching audiences around the world.

Good advertising puts brands in the limelight, brings products to life, creates images in people's minds and speaks the language of its target group. But strong brands can do even more: they influence purchase decisions, ensure a long-lasting customer relationship with follow-up recommendations and are therefore critical success factors for companies in highly competitive markets. It is therefore no wonder that the value of a company is also significantly determined by the value of its brands. Brand building and development is therefore always an investment in the future. This calls for highly qualified management.

Successful brands always have a unique selling point, symbolise a certain performance promise and represent not only products or services, but also companies or well-known personalities. In addition to established channels such as TV, print and outdoor advertising, digital channels are now an integral part of the media mix of large advertising campaigns and give brands a new home with new possibilities for staging and measuring success. A major brand without a presence in social media would be unthinkable in this day and age.

The strengthening of communication with customers is the most important factor. Through viral campaigns on the net, the sharing of purchasing experience and product evaluations, opportunities are opening up for recommendation marketing. The skillful co-ordination of all these channels needs to be learned and requires a high degree of expert knowledge.

Are you interested in brands, communication and advertising and would like to complete your bachelor's degree in this field? You see your dream job in a creative and communicative environment and would like to achieve innovative results in a team? Then the Media Management bachelor's programme with a focus on brand management, communication and advertising is just the thing for you.

Contents of the brand management programme

In this Bachelor's programme, which is currently being carried out in Berlin, you will receive practical and theoretically in-depth training to operate successfully in national and international business. You will acquire knowledge in the fields of media, communication and management.
Our experienced professors will provide you with everything you need to know about contemporary brand management and the interplay of complex brand structures. At the same time, you will learn to implement comprehensive communication strategies in meaningful and emotionally effective marketing campaigns and to create target-group-specific media plans.
You will carry out trend and market research projects, develop practical measures for print and outdoor advertising, implement radio, TV and cinema commercials and design online advertising. Among other things, the curriculum includes:
  • Basics of brand management and integrated communication
  • Media planning and targeting
  • Campaigning and crossmedia
  • Advertising psychology
  • Performance marketing and social media
  • Special topics of brand communication and advertising

High practical relevance during your studies

During the entire Bachelor's programme you will be taught by professors with extensive practical experience. In our frequent training projects you will apply your theoretical knowledge directly to real-life tasks. In addition to the practical exercises, you will take part in top-class workshops and excursions. Depending on the task, you will work in teams with fellow students from the media, journalism and management courses.
You will also have the opportunity to present your results to the respective industry partner in a final presentation. With our network of more than 500 renowned companies as industry partners, we offer you an ideal entry into a company or agency during your internship semester. Many of our students already get to know their future employers during their internship. An extensive selection of our previous projects can be found in our project portal.


Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern under the supervision of your professors. This is a very important part of the course which will give you the opportunity to gain your first practical experience and to start networking with the industry.

Fully accredited semester abroad

Students who study Media Management with specialisation in brand management gain intensive international experience during their studies. They spend one semester at one of our worldwide and renowned partner universities and collect 30 ECTS, which are fully recognised.
The curriculum abroad is tailored to the requirements of your media management studies with a specialisation in brand management. This makes the semester abroad a full academic semester and you will continue to be supported by our professors. In this semester you will make valuable contacts, gain experience abroad and perhaps even make new friends for life. In any case, you will intensify your language skills and learn to adapt to other cultures and ways of thinking.
Read what our students have to say from abroad in the international blog.

Degree awarded

Students on this degree programme are awarded either:

Bachelor of Arts in Media Management with specialisation in Brand Management
Macromedia University of Applied Sciences
Bachelor of Arts (Hons) in Brand Management
University of Westminster

Both degrees have the same modules and the same students, and the degree path is determined by student preference and their entry qualifications. Learn more about our strategic partnership with the University of Westminster.

Earn two degrees option
Students have the option of registering to complete two degrees at the same time, which includes:
  • a German state-recognised Bachelor of Arts degree awarded by Macromedia University
  • a British state-recognised Bachelor of Arts (Honours) degree awarded by University of Westminster (UK).

Contact our student advisors to learn more about the option to earn two bachelor’s degrees.


Career prospects after graduation

Your Bachelor's degree qualifies you for a professional position in strategic and operational marketing. Potential employers are international network agencies, creative agencies, media planning agencies and marketing departments in companies at your study location as well as at other locations both in Germany and abroad. Graduates start their careers among other things as:
  • Account Manager (m/f/d)
  • Brand Manager (m/f/d)
  • Brand Communications Manager (m/f/d)
  • Strategic Planner (m/f/d)
  • Customer Experience Manager (m/f/d)
  • Content Strategist (m/f/d)
  • Online Marketing Manager (m/f/d)
  • Social Media Manager (m/f/d)
  • Media planner (m/f/d)
  • Digital Planner (m/f/d)
  • Brand Consultant (m/f/d)
See for yourself. These graduate portraits of Macromedia University tell exciting career stories.

Straight from the Bachelor's degree to the Master's degree

Your Macromedia Bachelor's degree already fulfils the formal requirements for admission to the Macromedia Master's programme. After the 7-semester Bachelor's programme including a semester abroad and 210 ECTS credits, you can complete your Master's degree in just 3 semesters.

Since our Master programmes are not consecutive, they are also open to interested students with a bachelor degree in a different subject. This means that you can freely choose your specialisation in the Master's programme regardless of the subject of your Bachelor's degree. The Bachelor's degree in Event Management offers the following specialisations in the Master's programme:
  *Programme is about to be accredited

Do you have any questions?

We would be happy to answer your questions and give you personalised advice on our programmes and university. Get in touch with us now using one of the following ways:
We are eager to help you find a study programme that’s perfect for you.

Request the Bachelor brochure


The Bachelor brochure provides a complete overview of the study programmes, entry requirements, application process and finances.

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360° Virtual Campus Tour

Get an inside look into the Berlin Campus through this 360° virtual tour. Follow our student guides and explore the classrooms, media lab and more.

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A recent study by the German Institute for Service Quality (DISQ) ranks Macromedia University’s courses and services at the third position.

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Experience the digital world


The latest equipment in Virtual Reality, Augmented Reality, Drones and 360 degrees cameras are available for practice at Macromedia.

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The PhD cooperation with the University of Westminster


Earn your PhD from England while living in Germany. The PhD cooperation with the University of Westminster makes it possible.

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A video still of Allianz arena taken from a Macromedia University video spot


Cooperation with industry is at the core of our teaching. Get a few glimpses of some exciting projects our students have worked on. (2:05 min)

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Cooperation with Mercedes-Benz Consulting


Macromedia University and Mercedes-Benz Consulting collaborated on a project about big data and customer relations management. (2:45 min) 

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Macromedia as a university of applied sciences


Find out how being a University of Applied Sciences shapes the teaching at the Macromedia University. (2:53 min)

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Your benefits at Macromedia University

  • Top position in CHE Ranking 2014/15*
  • Small classes with intensive, individual supervision
  • Globally recognised, state-approved degrees, accredited by FIBAA
  • Campuses in popular German cities that are also major commercial hubs
  • Authentic, practice-oriented projects
  • Highly qualified professors and industry insiders as lecturers
  • International students
  • Career perspective in Germany
  • Buddy network for international students
  • Programmes entirely in English
  • Campus locations situated in Germany’s industrial centres
  • International network of Partner Universities

*Centre for Higher Education,

Study Programme
Media Management B.A.

Brand Management

  • Academic Degree

    Bachelor of Arts

  • Programme format

    Full-time (on campus)

  • Duration of Study

    7 semesters (including 1 semester abroad)

  • ECTS


  • Starting

    Winter Term

  • Location


  • Tuition fee

    Single degree
    5,300 € per semester
    plus 500 € registration fee
    (for students from EU countries)
    More information here.
    Additional degree
    6,500 € per semester
    plus 500 € registration fee
    (for students from EU countries)
    More information here.

  • Language

    German or English

  • Application deadline EU

    15.02. (for programmes starting in March)
    15.08. (for programmes starting in October)

  • Application deadline Non-EU

    15.12. (for programmes starting in March)
    15.06. (for programmes starting in October)

  • Application process

    Recognised school leaving certificate, TOEFL (at least 72 out of 120) or IELTS (at least 6 out of 9), curriculum vitae, letter of motivation, personal interview (optional).
    Apply online now.

  • Student Advisory Service

    For more information about the university, tuition fees, financing and scholarships, admission requirements and study programmes, please contact our study advisors

Brand Management (B.A.). Order the information materials now.

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Erdmann Dominik

Head of Marketing and Communication, Digital Health Factory

Lewis Riva

Marketing Specialist, BMW Sales Germany, BMW AG

Maier Nicole

Customer Marketing Associate, Citrix

Pellot Markus

Managing Director Envonia GmbH


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Adobe logo
Bilfinger logo
BMW logo - a practice partner of Macromedia University
Escada logo - a practice partner company
Greenpeace logo - Macromedia University practice partner
Mercedes Benz logo - a Macromedia practice partner company
Microsoft logo - a practice partner of Macromedia University
Red Bull logo - practice partner company
Warner Music logo -a practice partner of Macromedia University
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We offer Brand Management (B.A.) in
Please don't hesitate to get in touch with us:
  • Phone numbers:
  • Munich +49 89 544151-0
  • Stuttgart +49 711 280738-0
  • Cologne +49 221 31082-0
  • Hamburg +49 40 3003089-0
  • Berlin +49 30 2021512-0

    Every Tuesday and Thursday, we organise a webinar for interested applicants. Sign up to join the next session.