Bachelor's Degree with specialisation in Media and Communication Design
Simply creating beautiful designs is not enough anymore. The domain of designers have expanded and become more complex in the recent times, thanks to the proliferation of digital media and the rise of new technologies. Consequently, the expectations from designers have grown leading to increased challenges and at the same time, boundless opportunities for them.
In the digital media world, creative ideas are only the starting point. Designers need strong conceptual thinking, cross-media skills, user orientation, and efficient workflows to turn ideas into great products. Furthermore, they should be able to adapt the designs seamlessly for diverse media. This is the reason why the conventional approach used in communication and media design studies needs to be revisited.
The Bachelor’s Degree in Media and Communication Design gives students the tools to master the whole spectrum of visual design to become an all-rounder with expert subject knowledge. The curriculum is designed to give students full proficiency across traditional and digital media design while also fostering their abilities to think outside the box, work in interdisciplinary teams, understand business models and efficiently manage design projects.
For international students who aspire for an international career in design, this Bachelor's course is a perfect choice. It is taught in English by top professors using a practice-oriented approach in an international context at the heart of Berlin, a major media hub in Europe.
Contents of the Media and Communication Design programme
The interdisciplinary Bachelor specialisation in Media and Communication Design gives you the tools to master the whole spectrum of visual communication as an all-rounder with specific subject knowledge.
Our practical orientation in media and communication design offers you the chance to focus during your studies on whatever interests you the most personally. During your studies, theoretical/methodological knowledge is combined with in-depth technical production know-how and practical applications, using real tasks in graphic design. In principle this means that the whole media economy is open to you at the end of your studies. Practical exercises, an intensive exchange of ideas with real industry professionals, and authentic teaching projects are as important to us as the teaching of theoretical principles. This is what students really appreciate about Macromedia University.
Our professors teach you the basics of conception and design, art history, semiotics and image language in the Media and Communication Design specialisation. You will learn how to create media by means of font, form, colour, material, light, movement and sound, in order to develop concrete communication tools, such as logos, posters, online banners, and interfaces. In addition, you will get to know the interesting field of design research.
In order to transform you into a skillful Media Designer, we have developed a broad and carefully coordinated modular curriculum. As a university, we are focused on helping you develop scientific and methodological skills in addition to social and professional competencies. The subject specific modules covered in this specialisation are the following:
- Fundamentals of Animation & Modeling
- Fundamentals of GUI
- Communication Design
- VFX, Motion Design
- User Experience Design
- Special Topics in Media Design
Career prospects after graduation
Your Bachelor's specialisation in Media and Communication Design qualifies you for professional positions in a creative and challenging environment. Potential employers are companies and agencies in design-oriented industries such as advertising, fashion and architecture, but also international companies in the production and services sector. Some examples of potential professional roles for you could be the following:
- Screen and Interface Designer
- Web and Interaction Designer
- User Experience Designer
- Social Media Designer
- Art Director
- Creative Director
- Corporate or Editorial Designer
- Information Designer
- Service Designer
Interested to learn more? Take a look at some inspiring
career stories of our alumni.
Strong focus on practice during your studies
Throughout the course, you will carry out practical projects where the theoretical knowledge will be applied to real life scenarios, usually in co-operation with external businesses and partner companies. While working on the study projects, you will gain tangible practical skills that are crucial to becoming a successful manager in the Industry 4.0 that is constantly evolving. In addition to honing your professional skills, you will polish your personal skills, such as teamwork, leadership and communication, thus growing into a well-rounded professional.
Internship
Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern under the supervision of your professors. This is a very important part of the course which will give you the opportunity to gain your first practical experience and to start networking with the industry.
Fully accredited semester abroad
The programme also includes one semester abroad at one of our international
partner universities of your choice (Macromedia University’s 6+1 programme). You will earn 30 ECTS credits, which are fully recognised and integrated into your course. In this semester, you will forge valuable contacts, accumulate international experience and perhaps even make new friends for life. You will expand your cultural perspectives and learn from them in order to become a well-rounded professional with a global outlook. Read the
student blogs about the diverse experiences that Macromedia students are gaining during the semester abroad.
Programme options: B.A. or B.A. (Hons)
In our Meidia and Communication Design programme, you can also select the awarding university for your bachelor’s degree. The options are:
- Macromedia University: B.A.
- University of Westminster: B.A. (Hons)
- Additional Degree: Earn the German B.A. degree along with the British B.A. (Hons)
Macromedia University: B.A.
With Macromedia University, you will receive a German state-approved
B.A. in Design with specialisation in Media and Communication Design. This programme is taught in English and integrates practical elements and international experiences.
University of Westminster: B.A. (Hons)
This Bachelor’s study programme is offered through our
strategic collaboration with the University of Westminster in London. In this programme, you will be studying in Germany with the same students on the Macromedia University programme while being enrolled at the University of Westminster. Upon graduation, you will receive the globally recognised
B.A. (Hons) in Media and Communication Design from the University of Westminster.
Studying the excellent curriculum validated by the prestigious University of Westminster while benefitting from direct exposure to the industry in Germany means that you get the best of both worlds.
Additional Degree: Earn the German B.A. degree along with the British B.A. (Hons)
If you choose the University of Westminster option, you can also earn an additional German B.A. degree.
Benefits of the Additional Degree
- Earn two internationally recognised Bachelor's degrees in seven semesters
- No need to meet the German admissions criteria. You have to fulfil only the UK admissions criteria to be eligible to join the Addition Degree track
- Write only one B.A. thesis for the two degrees
How does it work?
After you successfully complete the sixth semester of your B.A. (Hons), the University of Westminster awards you their accredited Bachelor of Honours degree. If you wish to boost your academic profile further with a German Bachelor’s, then you can enrol for the additional seventh semester in the corresponding Macromedia Bachelor’s track.
Upon successful completion of this semester, you will receive the German state-recognised Bachelor of Arts degree from the Macromedia University. Unlike the regular German undergraduate degrees, you do not need to fulfil the German admissions criteria to join the German Bachelor’s track. You only have to fulfil the UK admissions requirement specified by the University of Westminster.
Straight from the Bachelor's degree to the Master's degree
After your Bachelor's studies, you have the chance to continue directly into a related Macromedia Master's programme. The following Master specialisations are the perfect choices for your graduate studies:
If you have earned 210 ECTS with the 7-semester Bachelor’s degree, you can join the 3-semester Master's in the Summer Semester in March. If you have earned only 180 ECTS from your Bachelor's, you can join the 4-semester Master's in the Winter Semester in October.
Do you have any questions?
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