Study Bachelor's degree in Media and Communication Design (B.A.)

Bachelor's Degree with specialisation in Media and Communication Design

Simply creating beautiful designs is not enough anymore. The domain of designers have expanded and become more complex in the recent times, thanks to the proliferation of digital media and the rise of new technologies. Consequently, the expectations from designers have grown leading to increased challenges and at the same time, boundless opportunities for them.

In the digital media world, creative ideas are only the starting point. Designers need strong conceptual thinking, cross-media skills, user orientation, and efficient workflows to turn ideas into great products. Furthermore, they should be able to adapt the designs seamlessly for diverse media. This is the reason why the conventional approach used in communication and media design studies needs to be revisited.

The Bachelor’s Degree in Media and Communication Design gives students the tools to master the whole spectrum of visual design to become an all-rounder with expert subject knowledge. The curriculum is designed to give students full proficiency across traditional and digital media design while also fostering their abilities to think outside the box, work in interdisciplinary teams, understand business models and efficiently manage design projects.

For international students who aspire for an international career in design, this Bachelor's course is a perfect choice. It is taught in English by top professors using a practice-oriented approach in an international context at the heart of Berlin, a major media hub in Europe.

Contents of the Media and Communication Design programme

The interdisciplinary Bachelor specialisation in Media and Communication Design gives you the tools to master the whole spectrum of visual communication as an all-rounder with specific subject knowledge.

Our practical orientation in media and communication design offers you the chance to focus during your studies on whatever interests you the most personally. During your studies, theoretical/methodological knowledge is combined with in-depth technical production know-how and practical applications, using real tasks in graphic design. In principle this means that the whole media economy is open to you at the end of your studies. Practical exercises, an intensive exchange of ideas with real industry professionals, and authentic teaching projects are as important to us as the teaching of theoretical principles. This is what students really appreciate about Macromedia University. Our professors teach you the basics of conception and design, art history, semiotics and image language in the Media and Communication Design specialisation. You will learn how to create media by means of font, form, colour, material, light, movement and sound, in order to develop concrete communication tools, such as logos, posters, online banners, and interfaces. In addition, you will get to know the interesting field of design research. In order to transform you into a skillful Media Designer, we have developed a broad and carefully coordinated modular curriculum. As a university, we are focused on helping you develop scientific and methodological skills in addition to social and professional competencies. The subject specific modules covered in this specialisation are the following:
  • Fundamentals of Animation & Modeling
  • Fundamentals of GUI
  • Communication Design
  • VFX, Motion Design
  • User Experience Design
  • Special Topics in Media Design

 Click here to learn about the admission requirements.

Career prospects after graduation

Your Bachelor's specialisation in Media and Communication Design qualifies you for professional positions in a creative and challenging environment. Potential employers are companies and agencies in design-oriented industries such as advertising, fashion and architecture, but also international companies in the production and services sector. Some examples of potential professional roles for you could be the following:
  • Screen and Interface Designer
  • Web and Interaction Designer
  • User Experience Designer
  • Social Media Designer
  • Art Director
  • Creative Director 
  • Corporate or Editorial Designer
  • Information Designer
  • Service Designer

Interested to learn more? Take a look at some inspiring career stories of our alumni.

Strong focus on practice during your studies

 Throughout the course, you will carry out practical projects where the theoretical knowledge will be applied to real life scenarios, usually in co-operation with external businesses and partner companies. While working on the study projects, you will gain tangible practical skills that are crucial to becoming a successful manager in the Industry 4.0 that is constantly evolving. In addition to honing your professional skills, you will polish your personal skills, such as teamwork, leadership and communication, thus growing into a well-rounded professional.  


Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern under the supervision of your professors. This is a very important part of the course which will give you the opportunity to gain your first practical experience and to start networking with the industry.  

Fully accredited semester abroad

The programme also includes one semester abroad at one of our international partner universities of your choice (Macromedia University’s 6+1 programme).  You will earn 30 ECTS credits, which are fully recognised and integrated into your course. In this semester, you will forge valuable contacts, accumulate international experience and perhaps even make new friends for life. You will expand your cultural perspectives and learn from them in order to become a well-rounded professional with a global outlook. Read the student blogs about the diverse experiences that Macromedia students are gaining during the semester abroad.

Degree awarded

Students on this degree programme are awarded either:

Bachelor of Arts in Design with specialisation in Media and Communication Design
Macromedia University of Applied Sciences
Bachelor of Arts (Hons) in Media and Communication Design
University of Westminster

Both degrees have the same modules and the same students, and the degree path is determined by student preference and their entry qualifications. Learn more about our strategic partnership with the University of Westminster.

Earn two degrees option
Students have the option of registering to complete two degrees at the same time, which includes:
  • a German state-recognised Bachelor of Arts degree awarded by Macromedia University
  • a British state-recognised Bachelor of Arts (Honours) degree awarded by University of Westminster (UK).

Contact our student advisors to learn more about the option to earn two bachelor’s degrees.  

Straight from the Bachelor's degree to the Master's degree

After your Bachelor's studies, you have the chance to continue directly into a related Macromedia Master's programme. The following Master specialisations are the perfect choices for your graduate studies:
If you have earned 210 ECTS with the 7-semester Bachelor’s degree, you can join the 3-semester Master's in the Summer Semester in March. If you have earned only 180 ECTS from your Bachelor's, you can join the 4-semester Master's in the Winter Semester in October.

Do you have any questions?

We would be happy to answer your questions and give you personalised advice on our programmes and university. Get in touch with us now using one of the following ways:
We are eager to help you find a study programme that’s perfect for you.

Request the Bachelor brochure


The Bachelor brochure provides a complete overview of the study programmes, entry requirements, application process and finances.

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360° Virtual Campus Tour

Get an inside look into the Berlin Campus through this 360° virtual tour. Follow our student guides and explore the classrooms, media lab and more.

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A recent study by the German Institute for Service Quality (DISQ) ranks Macromedia University’s courses and services at the third position.

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Experience the digital world


The latest equipment in Virtual Reality, Augmented Reality, Drones and 360 degrees cameras are available for practice at Macromedia.

Discover our Media Labs

The PhD cooperation with the University of Westminster


Earn your PhD from England while living in Germany. The PhD cooperation with the University of Westminster makes it possible.

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Welcome to Berlin


Berlin’s charm is unescapable. Find out what the Macromedia community has to say about living and studying in Berlin. (1:15 min)

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A video still of Allianz arena taken from a Macromedia University video spot


Cooperation with industry is at the core of our teaching. Get a few glimpses of some exciting projects our students have worked on. (2:05 min)

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Cooperation with Mercedes-Benz Consulting


Macromedia University and Mercedes-Benz Consulting collaborated on a project about big data and customer relations management. (2:45 min) 

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Macromedia as a university of applied sciences


Find out how being a University of Applied Sciences shapes the teaching at the Macromedia University. (2:53 min)

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Your benefits at Macromedia University

  • Top position in CHE Ranking 2014/15*
  • Small classes with intensive, individual supervision
  • Globally recognised, state-approved degrees, accredited by FIBAA
  • Campuses in popular German cities that are also major commercial hubs
  • Authentic, practice-oriented projects
  • Highly qualified professors and industry insiders as lecturers
  • International students
  • Career perspective in Germany
  • Buddy network for international students
  • Programmes entirely in English
  • Campus locations situated in Germany’s industrial centres
  • International network of Partner Universities

*Centre for Higher Education,

Study Programme

Media and Communication Design

  • Academic Degree

    Bachelor of Arts / Bachelor of Arts (Hons)

  • Programme format

    Full-time (on campus)

  • Duration of Study

    7 semesters (including 1 semester abroad)

  • ECTS


  • Starting

    Winter Term

  • Location


  • Tuition fee

    Single degree
    5,300 € per semester
    plus 500 € registration fee
    (for students from EU countries)
    More information here.
    Additional degree
    6,500 € per semester
    plus 500 € registration fee
    (for students from EU countries)
    More information here.

  • Language


  • Application deadline EU

    15.02. (for programmes starting in March)
    15.08. (for programmes starting in October)

  • Application deadline Non-EU

    15.12. (for programmes starting in March)
    15.06. (for programmes starting in October)

  • Application process

    Recognised school leaving certificate, personal interview, submission of complete application documents with work samples where applicable.
    Apply online now.

  • Student Advisory Service

    For more information about the university, tuition fees, financing and scholarships, admission requirements and study programmes, please contact our study advisors

Media and Communication Design (B.A.). Order the information materials now.

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Kieferle Arnold

Graphical User Interface Designer, AUDI AG

Reinicke Claudius

Project management Social Media, Mercedes-AMG GmbH

Breyer Susanne

Senior Project Manager / Retail Marketing, BMW Group


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BMW logo - a practice partner of Macromedia University
Escada logo - a practice partner company
Greenpeace logo - Macromedia University practice partner
Mercedes Benz logo - a Macromedia practice partner company
Microsoft logo - a practice partner of Macromedia University
Red Bull logo - practice partner company
Warner Music logo -a practice partner of Macromedia University
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We offer Media and Communication Design (B.A.) in
Please don't hesitate to get in touch with us:
  • Phone numbers:
  • Munich +49 89 544151-0
  • Stuttgart +49 711 280738-0
  • Cologne +49 221 31082-0
  • Hamburg +49 40 3003089-0
  • Berlin +49 30 2021512-0

    Every Tuesday and Thursday, we organise a webinar for interested applicants. Sign up to join the next session.