Study Bachelor's degree in Media and Communication Design (B.A.)

Bachelor's Degree with specialisation in Media and Communication Design

Simply creating beautiful designs is not enough anymore. The domain of designers have expanded and become more complex in the recent times, thanks to the proliferation of digital media and the rise of new technologies. Consequently, the expectations from designers have grown leading to increased challenges and at the same time, boundless opportunities for them.

In the digital media world, creative ideas are only the starting point. Designers need strong conceptual thinking, cross-media skills, user orientation, and efficient workflows to turn ideas into great products. Furthermore, they should be able to adapt the designs seamlessly for diverse media. This is the reason why the conventional approach used in communication and media design studies needs to be revisited.

The Bachelor’s Degree in Media and Communication Design gives students the tools to master the whole spectrum of visual design to become an all-rounder with expert subject knowledge. The curriculum is designed to give students full proficiency across traditional and digital media design while also fostering their abilities to think outside the box, work in interdisciplinary teams, understand business models and efficiently manage design projects.

For international students who aspire for an international career in design, this Bachelor's course is a perfect choice. It is taught in English by top professors using a practice-oriented approach in an international context at the heart of Berlin, a major media hub in Europe.
 

Contents of the Media and Communication Design programme

The interdisciplinary Bachelor specialisation in Media and Communication Design gives you the tools to master the whole spectrum of visual communication as an all-rounder with specific subject knowledge.

Our practical orientation in media and communication design offers you the chance to focus during your studies on whatever interests you the most personally. During your studies, theoretical/methodological knowledge is combined with in-depth technical production know-how and practical applications, using real tasks in graphic design. In principle this means that the whole media economy is open to you at the end of your studies. Practical exercises, an intensive exchange of ideas with real industry professionals, and authentic teaching projects are as important to us as the teaching of theoretical principles. This is what students really appreciate about Macromedia University. Our professors teach you the basics of conception and design, art history, semiotics and image language in the Media and Communication Design specialisation. You will learn how to create media by means of font, form, colour, material, light, movement and sound, in order to develop concrete communication tools, such as logos, posters, online banners, and interfaces. In addition, you will get to know the interesting field of design research. In order to transform you into a skillful Media Designer, we have developed a broad and carefully coordinated modular curriculum. As a university, we are focused on helping you develop scientific and methodological skills in addition to social and professional competencies. The subject specific modules covered in this specialisation are the following:  Click here to learn about the admission requirements.

Career prospects after graduation

Your Bachelor's specialisation in Media and Communication Design qualifies you for professional positions in a creative and challenging environment. Potential employers are companies and agencies in design-oriented industries such as advertising, fashion and architecture, but also international companies in the production and services sector. Some examples of potential professional roles for you could be the following:

• Screen and Interface Designer
• Web and Interaction Designer
• User Experience Designer
• Social Media Designer
• Art Director
• Creative Director 
• Corporate or Editorial Designer
• Information Designer
• Service Designer

Interested to learn more? Take a look at some inspiring career stories of our alumni.

Strong focus on practice during your studies

 Throughout the course, you will carry out practical projects where the theoretical knowledge will be applied to real life scenarios, usually in co-operation with external businesses and partner companies. While working on the study projects, you will gain tangible practical skills that are crucial to becoming a successful manager in the Industry 4.0 that is constantly evolving. In addition to honing your professional skills, you will polish your personal skills, such as teamwork, leadership and communication, thus growing into a well-rounded professional.  
 

Internship

Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern under the supervision of your professors. This is a very important part of the course which will give you the opportunity to gain your first practical experience and to start networking with the industry.  

Fully accredited semester abroad

The programme also includes one semester abroad at one of our international partner universities of your choice (Macromedia University’s 6+1 programme).  You will earn 30 ECTS credits, which are fully recognised and integrated into your course. In this semester, you will forge valuable contacts, accumulate international experience and perhaps even make new friends for life. You will expand your cultural perspectives and learn from them in order to become a well-rounded professional with a global outlook. Read the student blogs about the diverse experiences that Macromedia students are gaining during the semester abroad.

Degree awarded

Students on this degree programme are awarded either:

Bachelor of Arts in Design with specialisation in Media and Communication Design
Macromedia University of Applied Sciences
or
Bachelor of Arts (Hons) in Media and Communication Design
University of Westminster

Both degrees have the same modules and the same students, and the degree path is determined by student preference and their entry qualifications. Learn more about our strategic partnership with the University of Westminster.

Earn two degrees option
Students have the option of registering to complete two degrees at the same time, which includes:

• a German state-recognised Bachelor of Arts degree awarded by Macromedia University
• a British state-recognised Bachelor of Arts (Honours) degree awarded by University of Westminster (UK).

Contact our student advisors to learn more about the option to earn two bachelor’s degrees.  
 

Straight from the Bachelor's degree to the Master's degree

After your Bachelor's studies, you have the chance to continue directly into a related Macromedia Master's programme. The following Master specialisations are the perfect choices for your graduate studies:

• Design Management (M.A.)
• Design Thinking (M.A.)
• Smart City Design (M.A.)

If you have earned 210 ECTS with the 7-semester Bachelor’s degree, you can join the 3-semester Master's in the Summer Semester in March. If you have earned only 180 ECTS from your Bachelor's, you can join the 4-semester Master's in the Winter Semester in October.

Do you have any questions?

We would be happy to answer your questions and give you personalised advice on our programmes and university. Get in touch with us now using one of the following ways:

• simply, give us a call
• use our information request form
  
  

We are eager to help you find a study programme that’s perfect for you.