Study Bachelor's degree in International Management (B.A.)

Bachelor's Degree with specialisation in International Management: Business without Borders

The Bachelor specialisation in International Management is aimed at students who would like to study management with a strong international and media focus at Germany’s largest private university specialised in media, design and management. Globalisation and the speed of information in the 21st century have increasingly challenged established companies in regards to their processes and the way they have been operating. From the manufacturers, retailers, service providers to the consumers – old structures have more than once been turned upside down. The big economic crisis of 2008 has shown how quickly entire countries can slip into a recession. Modern and cross skilled management skills (T-shaped qualifications) have become vital in today’s internationalised economy where media and the speed of communication have become as important as the fundamentals of good business administration. 

Contents of the International Management programme

Students of the International management bachelor specialisation will be prepared for a career in business administration, human resource management, distribution and marketing, public relations, corporate finance as well as controlling or as a corporate strategist. You will acquire extensive expert knowledge through carefully coordinated modules. Here is the list of subject specific modules covered in the course:

Career prospects after graduation

After you graduate, you will have access to a variety of opportunities all over the world. Virtually every internationally operating company is a potential employer for you. An exciting and varied range of tasks is waiting for you, ranging from sales, marketing and public relations to accounting, financing and controlling, to human resource management. Some examples of career opportunities for you are the following: 

• International Project Manager
• International Marketing Staff
• International Sales Manager
• International E-commerce Manager
• Internationalisation & Strategy Staff 
• Intercultural Communications Manager
• International Market Researcher
• International Communication & Digital Media Manager
• Junior Consultant for Marketing and Strategy

Strong focus on practice during your studies

Throughout the course, you will carry out practical projects where the theoretical knowledge will be applied to real life scenarios, usually in cooperation with external businesses and partner companies. You can find some recent projects on our project portal and the get first impressions of what it will be like to study at the Macromedia University. 

Internship

Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern under the supervision of your professors. This is a very important part of the course which will give you the opportunity to gain your first practical experience and to start networking with the industry.  
 

Fully accredited semester abroad

Do you have any questions?

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We are eager to help you find a study programme that’s perfect for you.