Bachelor's Degree with specialisation in International Management: Business without Borders
The Bachelor specialisation in International Management is aimed at students who would like to study management with a strong international and media focus at Germany’s largest private university specialised in media, design and management.
Globalisation and the speed of information in the 21st century have increasingly challenged established companies in regards to their processes and the way they have been operating. From the manufacturers, retailers, service providers to the consumers – old structures have more than once been turned upside down. The big economic crisis of 2008 has shown how quickly entire countries can slip into a recession. Modern and cross skilled management skills (T-shaped qualifications) have become vital in today’s internationalised economy where media and the speed of communication have become as important as the fundamentals of good business administration.
Contents of the International Management programme
Students of the International management bachelor specialisation will be prepared for a career in business administration, human resource management, distribution and marketing, public relations, corporate finance as well as controlling or as a corporate strategist.
You will acquire extensive expert knowledge through carefully coordinated modules. Here is the list of subject specific modules covered in the course:
- Internationalisation
- Innovation Processes
- International Accounting and Capital Market Communication
- Digital Business
- International Business
- Special Topics in International Management
Career prospects after graduation
After you graduate, you will have access to a variety of opportunities all over the world. Virtually every internationally operating company is a potential employer for you. An exciting and varied range of tasks is waiting for you, ranging from sales, marketing and public relations to accounting, financing and controlling, to human resource management. Some examples of career opportunities for you are the following:
- International Project Manager
- International Marketing Staff
- International Sales Manager
- International E-commerce Manager
- Internationalisation & Strategy Staff
- Intercultural Communications Manager
- International Market Researcher
- International Communication & Digital Media Manager
- Junior Consultant for Marketing and Strategy
Strong focus on practice during your studies
Throughout the course, you will carry out practical projects where the theoretical knowledge will be applied to real life scenarios, usually in cooperation with external businesses and partner companies. You can find some recent projects on our
project portal and the get first impressions of what it will be like to study at the Macromedia University.
Internship
Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern under the supervision of your professors. This is a very important part of the course which will give you the opportunity to gain your first practical experience and to start networking with the industry.
Fully accredited semester abroad
At Macromedia University, you will benefit from an international study experience. Under the University’s 6+1 programme, you will spend one semester at one of our prestigious
partner universities and earn 30 ECTS credits, which are fully recognised and integrated into your course. In this semester, you will forge valuable contacts, accumulate international experience and perhaps even make new friends for life. You will expand your cultural perspectives and learn from them in order to become a well-rounded professional with a global outlook.
Programme options: B.A. or B.A. (Hons)
In our International Management programme, you can also select the awarding university for your bachelor’s degree. The options are:
- Macromedia University: B.A.
- University of Westminster: B.A. (Hons)
- Additional Degree: Earn the German B.A. degree along with the British B.A. (Hons)
Macromedia University: B.A.
With Macromedia University, you will receive a German state-approved
B.A. in Management with specialisation in International Management. This programme is taught in English and integrates practical elements and international experiences.
University of Westminster: B.A. (Hons)
This Bachelor’s study programme is offered through our
strategic collaboration with the University of Westminster in London. In this programme, you will be studying in Germany with the same students on the Macromedia University programme while being enrolled at the University of Westminster. Upon graduation, you will receive the globally recognised
B.A. (Hons) in International Management from the University of Westminster.
Studying the excellent curriculum validated by the prestigious University of Westminster while benefitting from direct exposure to the industry in Germany means that you get the best of both worlds.
Additional Degree: Earn the German B.A. degree along with the British B.A. (Hons)
If you choose the University of Westminster option, you can also earn an additional German B.A. degree.
Benefits of the Additional Degree
- Earn two internationally recognised Bachelor's degrees in seven semesters
- No need to meet the German admissions criteria. You have to fulfil only the UK admissions criteria to be eligible to join the Addition Degree track
- Write only one B.A. thesis for the two degrees
How does it work?
After you successfully complete the sixth semester of your B.A. (Hons), the University of Westminster awards you their accredited Bachelor of Honours degree. If you wish to boost your academic profile further with a German Bachelor’s, then you can enrol for the additional seventh semester in the corresponding Macromedia Bachelor’s track.
Upon successful completion of this semester, you will receive the German state-recognised Bachelor of Arts degree from the Macromedia University. Unlike the regular German undergraduate degrees, you do not need to fulfil the German admissions criteria to join the German Bachelor’s track. You only have to fulfil the UK admissions requirement specified by the University of Westminster.
Direct path from the Bachelor's degree to the Master's degree
After your Bachelor studies, you have the chance to continue directly into a related Macromedia Master programme. The following two Master specialisations are the perfect continuation for you:
If you have earned 210 ECTS points with the 7-semester Bachelor’s degree, you can join the 3-semester Master's in the Summer Semester in March. If you have only 180 ECTS points, you can join the 4-semester Master's in the Winter Semester in October.
Do you have any questions?
We would be happy to answer your questions and give you personalised advice on our programmes and university. Get in touch with us now using one of the following ways:
We are eager to help you find a study programme that’s perfect for you.
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