Study Bachelor's degree in International Management (B.A.)

Bachelor's Degree with specialisation in International Management: Business without Borders

The Bachelor specialisation in International Management is aimed at students who would like to study management with a strong international and media focus at Germany’s largest private university specialised in media, design and management. Globalisation and the speed of information in the 21st century have increasingly challenged established companies in regards to their processes and the way they have been operating. From the manufacturers, retailers, service providers to the consumers – old structures have more than once been turned upside down. The big economic crisis of 2008 has shown how quickly entire countries can slip into a recession. Modern and cross skilled management skills (T-shaped qualifications) have become vital in today’s internationalised economy where media and the speed of communication have become as important as the fundamentals of good business administration. 

Contents of the International Management programme

Students of the International management bachelor specialisation will be prepared for a career in business administration, human resource management, distribution and marketing, public relations, corporate finance as well as controlling or as a corporate strategist. You will acquire extensive expert knowledge through carefully coordinated modules. Here is the list of subject specific modules covered in the course:
  • Internationalisation
  • Innovation Processes
  • International Accounting and Capital Market Communication
  • Digital Business
  • International Business
  • Special Topics in International Management

Career prospects after graduation

After you graduate, you will have access to a variety of opportunities all over the world. Virtually every internationally operating company is a potential employer for you. An exciting and varied range of tasks is waiting for you, ranging from sales, marketing and public relations to accounting, financing and controlling, to human resource management. Some examples of career opportunities for you are the following: 
  • International Project Manager
  • International Marketing Staff
  • International Sales Manager
  • International E-commerce Manager
  • Internationalisation & Strategy Staff 
  • Intercultural Communications Manager
  • International Market Researcher
  • International Communication & Digital Media Manager
  • Junior Consultant for Marketing and Strategy

Strong focus on practice during your studies

Throughout the course, you will carry out practical projects where the theoretical knowledge will be applied to real life scenarios, usually in cooperation with external businesses and partner companies. You can find some recent projects on our project portal and the get first impressions of what it will be like to study at the Macromedia University. 

Internship

Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern under the supervision of your professors. This is a very important part of the course which will give you the opportunity to gain your first practical experience and to start networking with the industry.  
 

Fully accredited semester abroad

At Macromedia University, you will benefit from an international study experience. Under the University’s 6+1 programme, you will spend one semester at one of our prestigious partner universities and earn 30 ECTS credits, which are fully recognised and integrated into your course. In this semester, you will forge valuable contacts, accumulate international experience and perhaps even make new friends for life. You will expand your cultural perspectives and learn from them in order to become a well-rounded professional with a global outlook. 
 

Programme options: B.A. or B.A. (Hons)

In our International Management programme, you can also select the awarding university for your bachelor’s degree. The options are:
  • Macromedia University: B.A.
  • University of Westminster: B.A. (Hons)
  • Additional Degree: Earn the German B.A. degree along with the British B.A. (Hons)
 
 

Macromedia University: B.A.

With Macromedia University, you will receive a German state-approved B.A. in Management with specialisation in International Management. This programme is taught in English and integrates practical elements and international experiences.  
 

University of Westminster: B.A. (Hons)

This Bachelor’s study programme is offered through our strategic collaboration with the University of Westminster in London. In this programme, you will be studying in Germany with the same students on the Macromedia University programme while being enrolled at the University of Westminster. Upon graduation, you will receive the globally recognised B.A. (Hons) in International Management from the University of Westminster.
 
Studying the excellent curriculum validated by the prestigious University of Westminster while benefitting from direct exposure to the industry in Germany means that you get the best of both worlds.  
 

Additional Degree: Earn the German B.A. degree along with the British B.A. (Hons)

If you choose the University of Westminster option, you can also earn an additional German B.A. degree.
 

Benefits of the Additional Degree

  • Earn two internationally recognised Bachelor's degrees in seven semesters
  • No need to meet the German admissions criteria. You have to fulfil only the UK admissions criteria to be eligible to join the Addition Degree track
  • Write only one B.A. thesis for the two degrees

 
How does it work?

After you successfully complete the sixth semester of your B.A. (Hons), the University of Westminster awards you their accredited Bachelor of Honours degree. If you wish to boost your academic profile further with a German Bachelor’s, then you can enrol for the additional seventh semester in the corresponding Macromedia Bachelor’s track.
 
Upon successful completion of this semester, you will receive the German state-recognised Bachelor of Arts degree from the Macromedia University.  Unlike the regular German undergraduate degrees, you do not need to fulfil the German admissions criteria to join the German Bachelor’s track. You only have to fulfil the UK admissions requirement specified by the University of Westminster.  
 

Direct path from the Bachelor's degree to the Master's degree

After your Bachelor studies, you have the chance to continue directly into a related Macromedia Master programme. The following two Master specialisations are the perfect continuation for you:
If you have earned 210 ECTS points with the 7-semester Bachelor’s degree, you can join the 3-semester Master's in the Summer Semester in March. If you have only 180 ECTS points, you can join the 4-semester Master's in the Winter Semester in October.

Do you have any questions?

We would be happy to answer your questions and give you personalised advice on our programmes and university. Get in touch with us now using one of the following ways:
We are eager to help you find a study programme that’s perfect for you.

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The Bachelor brochure provides a complete overview of the study programmes, entry requirements, application process and finances.

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MACROMEDIA UNIVERSITY AMONG TOP 3

360° Virtual Campus Tour

Get an inside look into the Berlin Campus through this 360° virtual tour. Follow our student guides and explore the classrooms, media lab and more.

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MACROMEDIA UNIVERSITY AMONG TOP 3

MACROMEDIA UNIVERSITY AMONG TOP 3

A recent study by the German Institute for Service Quality (DISQ) ranks Macromedia University’s courses and services at the third position.

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Experience the digital world

EXPERIENCE THE DIGITAL WORLD

The latest equipment in Virtual Reality, Augmented Reality, Drones and 360 degrees cameras are available for practice at Macromedia.

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Welcome to Berlin

WELCOME TO BERLIN

Berlin’s charm is unescapable. Find out what the Macromedia community has to say about living and studying in Berlin. (1:15 min)

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A video still of Allianz arena taken from a Macromedia University video spot

PROJECTS WITH PRACTICE PARTNERS

Cooperation with industry is at the core of our teaching. Get a few glimpses of some exciting projects our students have worked on. (2:05 min)

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Cooperation with Mercedes-Benz Consulting

COOPERATION WITH MERCEDES-BENZ CONSULTING

Macromedia University and Mercedes-Benz Consulting collaborated on a project about big data and customer relations management. (2:45 min) 

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Macromedia as a university of applied sciences

MACROMEDIA AS A UNIVERSITY OF APPLIED SCIENCES

Find out how being a University of Applied Sciences shapes the teaching at the Macromedia University. (2:53 min)

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Your benefits at Macromedia University

  • Top position in CHE Ranking 2014/15*
  • Small classes with intensive, individual supervision
  • Globally recognised, state-approved degrees, accredited by FIBAA
  • Campuses in popular German cities that are also major commercial hubs
  • Authentic, practice-oriented projects
  • Highly qualified professors and industry insiders as lecturers
  • International students
  • Career perspective in Germany
  • Buddy network for international students
  • Programmes entirely in English
  • Campus locations situated in Germany’s industrial centres
  • International network of Partner Universities

*Centre for Higher Education, www.che.de

Study Programme
MANAGEMENT B.A. / INTERNATIONAL MANAGEMENT B.A. (HONS)

SPECIALISATION
International Management

  • Academic Degree

    Bachelor of Arts / Bachelor of Arts (Hons)

  • Programme format

    Full-time (on campus)

  • Duration of Study

    7 semesters (including 1 semester abroad)

  • ECTS

    210

  • Starting

    Winter Term

  • Location

    Berlin

  • Tuition fee

    Single degree
    5,300 € per semester
    plus 500 € registration fee
    (for students from EU countries)
    More information here.
     
    Additional degree
    6,500 € per semester
    plus 500 € registration fee
    (for students from EU countries)
    More information here.

  • Language

    English

  • Application deadline EU

    15.02. (for programmes starting in March)
    15.08. (for programmes starting in October)

  • Application deadline Non-EU

    15.12. (for programmes starting in March)
    15.06. (for programmes starting in October)

  • Application process

    Recognised school leaving certificate, TOEFL (at least 72 out of 120) or IELTS (at least 6 out of 9), curriculum vitae, letter of motivation, personal interview (optional).
    Apply online now.

  • Student Advisory Service

    For more information about the university, tuition fees, financing and scholarships, admission requirements and study programmes, please contact our study advisors

International Management (B.A.). Order the information materials now.

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Alumni

Lewis Riva

Marketing Specialist, BMW Sales Germany, BMW AG

Bachofer Christin

Account Manager, Microsoft Deutschland GmbH

Kugler Anna

Communications Specialist, Unilever Deutschland GmbH

Projects

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Combyne: CEO of the fashion app at Macrosphere

How is the industry developing? What new technologies are there, what new business models? Macromedia students receive first-hand input from practical cooperations and guest lectures.At the Munich campus, a student initiative led by Prof. Dr. Mo Badr ...

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Munich Digital Institute: Customer Experience Score

Munich Digital Institute: Customer Experience Score

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Advertising Agency DDB & Lufthansa: Concepts for Dialogue-Marketing-Measures

Advertising Agency DDB & Lufthansa: Concepts for Dialogue-Marketing-Measures

What motivates a passenger? What kind of additional services are important to the customer? Does a s ...

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Jägermeister: Market Research and Brand Communication

Jägermeister: Market Research and Brand Communication

Why do some people choose to drink high-proof spirits after having a meal? Are there any explicit pa ...

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Groupon: Benchmark-Study

Groupon: Benchmark-Study

What market potential is there in online-couponing? What is characteristic for the business model wi ...

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FC Bayern München: developing international social media activities

FC Bayern München: developing international social media activities

Maintaining close contact with fans is a big priority for Bayern Munich. As well as the fan culture ...

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Partners

Adidas logo
Adobe logo
Bilfinger logo
BMW logo - a practice partner of Macromedia University
0_Capgemini
0_Discovery
Escada logo - a practice partner company
Greenpeace logo - Macromedia University practice partner
Mercedes Benz logo - a Macromedia practice partner company
Microsoft logo - a practice partner of Macromedia University
Red Bull logo - practice partner company
Warner Music logo -a practice partner of Macromedia University
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Locations

We offer International Management (B.A.) in
Please don't hesitate to get in touch with us:

 

  • Phone numbers:
  • Munich +49 89 544151-0
  • Stuttgart +49 711 280738-0
  • Cologne +49 221 31082-0
  • Hamburg +49 40 3003089-0
  • Berlin +49 30 2021512-0

    Every Tuesday and Thursday, we organise a webinar for interested applicants. Sign up to join the next session.

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