Study Bachelor's degree in Fashion Management (B.A.)

Bachelor's Degree with specialisation in Fashion Management

“Life is a fashion show, the world is your runway.” Internationally renowned fashion designer Marc Jacobs hits the nail on the head with these words. Hardly another sector is as colourful, vibrant and international as the fashion industry.
The days are long gone when fashion was the exclusive reserve of famous designers and models on the top catwalks in Paris, London, Milan and New York. More and more bloggers and self-styled fashionistas are influencing cutting-edge looks. Major retail chains such as H&M and Zara turn design trends around in just a matter of weeks.
The Germans spend more than 70 billion euros on fashion each year. Adidas, Zalando, Hugo Boss, NewYorker and Puma are among the world’s most successful brands. A growing number of creative young designers are turning Germany into a hub of high fashion.
Sustainability is now a key theme in fashion and making waves in the sector. C&A and Nike are currently two of the major purchasers of organic cotton worldwide. New technologies are revolutionising conventional manufacturing processes; online shops are becoming digital sensory experiences; and intelligent apps are changing our consumer behaviour.
From functional clothing to haute couture, fashion management engages with all aspects of the subject – including the creation and management of brands, sponsoring, shop design, finance, logistics and knowledge of regional and global fashion trends.
Do you love fashion, dream of working in a creative environment and want to pull the strings in the international fashion business? To market fashion labels, decipher the latest trends and create brands for the fashion tsars of the future? Do you want to study fashion? If that’s how you feel, then our Bachelor’s degree in Fashion Management (B.A.) is just what you’re looking for.

Contents of the Fashion Management programme

The Bachelor specialisation in Fashion Management (B.A.) provides you with the practical and theoretical training you need to get ahead in the national and international fashion business.

You will learn about the entire value creation chain in the fashion world – from creation, sourcing raw materials and production to marketing, distribution logistics and trade. You will also study the theory and history of fashion. The course syllabus comprises, among other topics, the following:
  • Fashion Theory and History
  • Customer Experience Management
  • Fashion Technologies
  • Fashion Trends and Design
  • Fashion Business and Value Creation
  • Special Topics in Fashion Management

Our experienced professors will provide you with the inside knowledge you require to become a fashion industry expert. On top of this, our partner network opens the doors for our students to universities and companies in the fashion hubs of Paris and Milan.

The fashion management expertise you will acquire

As a graduate in Fashion Management (B.A.), you will be able to quickly identify fashion trends and capitalise on them. 
Your Fashion Management (B.A.) will open the doors of the fashion industry’s companies and specialist agencies – including those of international and regional ladies’ and gents’ fashion manufacturers, online portals, department stores, retail chains and trade fair, events, casting and photographic agencies. Or it might lead into fashion and lifestyle magazine management. As a qualified fashion manager, you will have acquired core business skills and know how to analyse target groups’ needs, to evaluate trends, and to create and develop brands.

We have developed a broad and carefully harmonised curriculum. Our university equips you with social and professional skills and the ability to work scientifically and methodically. You will acquire an impressive portfolio of professional expertise while studying for your Fashion Management (B.A.), encompassing:
  • German and international fashion industry
  • Purchasing and production logistics
  • Materials science and production techniques
  • Developing and assessing a collection
  • Retail experience and presentation aspects at point of sale
  • Retail touch points analysis, design and synchronisation
  • E-commerce and customer relationship management
  • Fashion brand management and marketing
  • Fashion communications and journalism
  • History of fashion

Career prospects after graduation

Your Bachelor’s degree in Fashion Management (B.A.) qualifies you for a professional role in the fashion industry. Prospective employers include international fashion agencies, broadcasters, publishing houses and household names in the fashion industry. Graduates start out in a range of positions, such as:
  • Fashion brand manager
  • Product manager
  • Customer relationship manager
  • Retail marketing manager
  • Fashion retail manager
  • Purchaser
  • Flagship store manager
  • Fashion sponsoring

Strong focus on practice during your studies

A firm practical focus lies at the heart of all courses at Macromedia University. A well-maintained network of more than 500 industry partners assists with practical projects on this bachelor’s course. This is your chance to apply and round off in reality the knowledge you have learned in the classroom.
Our projects portal offers a taste of our partnerships with the fashion industry’s top companies. These include Adidas, Benetton, Escada and numerous TV broadcasters, advertising agencies and publishers. Our student advisers will gladly provide you with all the relevant details.
Our professors will guide you through the entire Fashion Management (B.A.) course and provide you with practical experience in all aspects of the profession. They run exciting projects for students to try out course content in an authentic practical context. You will benefit from this hands-on experience during your later professional career.

Fully accredited semester abroad

At Macromedia University, we send our students out into the real, wide world. You will spend one semester studying at one of our renowned international partner institutions abroad and earn fully accredited 30 ECTS points towards your final degree in the process. For instance, you can study at the world-leading Istituto Marangoni school of fashion in London or Paris as part of your Fashion Management (B.A.). The curriculum abroad is tailored to our own Fashion Management (B.A.) course. Thus the semester abroad forms an integral part of your course, and you will be supported by our professors throughout. During this semester you will make valuable contacts, gain experience of living abroad and perhaps even make friends for life. You will pick up a new language (or polish one you already know) and learn how to navigate in unfamiliar cultures with different mentalities. Our blog from abroad reveals what our students experience and get up to.

Degree awarded

Students on this degree programme are awarded either:

Bachelor of Arts in Management with specialisation in Fashion Management
Macromedia University of Applied Sciences
Bachelor of Arts (Hons) in Fashion Business Management
University of Westminster

Both degrees have the same modules and the same students, and the degree path is determined by student preference and their entry qualifications. Learn more about our strategic partnership with the University of Westminster.

Earn two degrees option
Students have the option of registering to complete two degrees at the same time, which includes:
  • a German state-recognised Bachelor of Arts degree awarded by Macromedia University
  • a British state-recognised Bachelor of Arts (Honours) degree awarded by University of Westminster (UK).

Contact our student advisors to learn more about the option to earn two bachelor’s degrees.

Direct path from the Bachelor's degree to the Master's degree

The option exists to add a Macromedia University master’s degree straight onto your Fashion Management (B.A.). We recommend:
If you have earned 210 ECTS points with the 7-semester Bachelor’s degree, you can join the 3-semester Master's in the Summer Semester in March. If you have only 180 ECTS points, you can join the 4-semester Master's in the Winter Semester in October.

Click here for our Graduate School’s Master’s Programme.

Do you have any questions?

We would be happy to answer your questions and give you personalised advice on our programmes and university. Get in touch with us now using one of the following ways:
We are eager to help you find a study programme that’s perfect for you.

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The PhD cooperation with the University of Westminster


Earn your PhD from England while living in Germany. The PhD cooperation with the University of Westminster makes it possible.

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Istituto Marangoni is an exclusive partner of Macromedia University.


Spend your semester abroad in the fashion hotspots of Paris or London.

Welcome to Berlin


Berlin’s charm is unescapable. Find out what the Macromedia community has to say about living and studying in Berlin. (1:15 min)

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Cooperation with industry is at the core of our teaching. Get a few glimpses of some exciting projects our students have worked on. (2:05 min)

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Cooperation with Mercedes-Benz Consulting


Macromedia University and Mercedes-Benz Consulting collaborated on a project about big data and customer relations management. (2:45 min) 

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Macromedia as a university of applied sciences


Find out how being a University of Applied Sciences shapes the teaching at the Macromedia University. (2:53 min)

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Your benefits at Macromedia University

  • Top position in CHE Ranking 2014/15*
  • Small classes with intensive, individual supervision
  • Globally recognised, state-approved degrees, accredited by FIBAA
  • Campuses in popular German cities that are also major commercial hubs
  • Authentic, practice-oriented projects
  • Highly qualified professors and industry insiders as lecturers
  • International students
  • Career perspective in Germany
  • Buddy network for international students
  • Programmes entirely in English
  • Campus locations situated in Germany’s industrial centres
  • International network of Partner Universities

*Centre for Higher Education,

Study Programme
Management B.A.

Fashion Management

  • Academic Degree

    Bachelor of Arts

  • Programme format

    Full-time (on campus)

  • Duration of Study

    7 semesters (including 1 semester abroad)

  • ECTS


  • Starting

    Winter Term

  • Location


  • Tuition fee

    Single degree
    5,300 € per semester
    plus 500 € registration fee
    (for students from EU countries)
    More information here.
    Additional degree
    6,500 € per semester
    plus 500 € registration fee
    (for students from EU countries)
    More information here.

  • Language


  • Application deadline EU

    15.02. (for programmes starting in March)
    15.08. (for programmes starting in October)

  • Application deadline Non-EU

    15.12. (for programmes starting in March)
    15.06. (for programmes starting in October)

  • Application process

    Advanced school leaving or college certificate, personal interview, submission of application documents, with examples of work as appropriate.
    Apply online now.

  • Student Advisory Service

    For more information about the university, tuition fees, financing and scholarships, admission requirements and study programmes, please contact our study advisors

Fashion Management (B.A.). Order the information materials now.

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Adobe logo
Bilfinger logo
BMW logo - a practice partner of Macromedia University
Escada logo - a practice partner company
Greenpeace logo - Macromedia University practice partner
Mercedes Benz logo - a Macromedia practice partner company
Microsoft logo - a practice partner of Macromedia University
Red Bull logo - practice partner company
Warner Music logo -a practice partner of Macromedia University
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We offer Fashion Management (B.A.) in
Please don't hesitate to get in touch with us:
  • Phone numbers:
  • Munich +49 89 544151-0
  • Stuttgart +49 711 280738-0
  • Cologne +49 221 31082-0
  • Hamburg +49 40 3003089-0
  • Berlin +49 30 2021512-0

    Every Tuesday and Thursday, we organise a webinar for interested applicants. Sign up to join the next session.