Management B.A.

A strategy that pays off

Successful business today cannot be imagined without the integrated use of digital media.

As a student of the Business School of the Macromedia University of Applied Sciences you will combine  in-depth theoretical knowledge across all areas of business and economics with current aspects of digital media and communication. This unique combination of skills will give you a key advantage for your future career.

The Business School offers you a comprehensive management education in the traditional business administration disciplines combined with intensive training in the areas of digital media and communication – both with an international focus.

In each degree program you will complete an integrated semester abroad  with one of our partner universities of our 5CU network. This gives you the great oportuntiy to experience international perspectives of the global business world.