Study Bachelor in Media and Communication Design (B.A.)

Bachelor's Degree in Design with specialisation in Media and Communication Design

In the digital media world, design involves a broad and exciting array of tasks. The demands faced by designers are complex and at the same time fascinating, since the variety of media and the high volume of information require not only a steady stream of new ideas and creativity, but also clear conceptual thinking and process-led working methods.
 
Using cross-media media channels, multi-layered content must be transformed into visual images and stories, in a way that appeals to the emotions of users and recipients and conveys the message clearly. Curiosity, openness and fresh ideas are the hallmarks of a good media designer, as well as artistic creativity and visual imagination. And the willingness to think through all facets of the set task, and to develop conceptual solutions, before beginning the design. Lateral thinking is required, especially in cross-media projects.
 

The Course Content

The interdisciplinary Bachelor specialisation in Media and Communication Design gives you the tools to master the whole spectrum of visual communication as an all-rounder with specific subject knowledge.

Our practical orientation in media design offers you the chance to focus during your studies on whatever interests you the most personally. During your studies, theoretical/methodological knowledge is combined with in-depth technical production know-how and practical applications, using real tasks in graphic design. In principle this means that the whole media economy is open to you at the end of your studies. Practical exercises, an intensive exchange of ideas with real industry professionals, and authentic teaching projects are as important to us as the teaching of theoretical principles. This is what students really appreciate about Macromedia University.

Our proficient professors teach you the basics of conception and design, art history, semiotics and image language in the Media and Communication Design specialisation. You will learn how to create media by means of font, form, colour, material, light, movement and sound, in order to develop concrete communication tools, such as logos, posters, online banners, and interfaces. In addition, you will get to know the interesting field of design research. 
In order to transform you into a skillful Media Designer, we have developed a broad and carefully coordinated modular curriculum. As a university, we are focused on helping you develop scientific and methodological skills in addition to social and professional competencies. The subject specific modules covered in this specialisation are the following:
  • Fundamentals of Animation & Modeling
  • Fundamentals of GUI
  • Communication Design
  • VFX, Motion Design
  • User Experience Design
  • Special Topics in Media Design

 Click here to learn about the admission requirements.

Career prospects

Your Bachelor specialisation in Media and Communication Design qualifies you for professional positions in a creative and challenging environment. Potential employers are companies and agencies in design-oriented industries such as advertising, fashion and architecture, but also international companies in the production and services sector. Some examples of potential professional roles for you could be the following:

  • Screen and Interface Designer
  • Web and Interaction Designer
  • User Experience Designer
  • Social Media Designer
  • Art Director
  • Creative Director 
  • Corporate or Editorial Designer
  • Information Designer
  • Service Designer

Interested to learn more? Take a look at some inspiring career stories of our alumni.

Strong focus on practice

Throughout the course, you will carry out practical projects where the theoretical knowledge will be applied to real life scenarios, usually in co-operation with external businesses and partner companies. While working on the study projects, you will gain tangible practical skills that are crucial to becoming a successful manager in the Industry 4.0 that is constantly evolving. In addition to honing your professional skills, you will polish your personal skills, such as teamwork, leadership and communication, thus growing into a well-rounded professional.

Internship

Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern under the supervision of your professors. This is a very important part of the course which will give you the opportunity to gain your first practical experience and to start networking with the industry.  

Study abroad

The programme also includes one semester abroad at one of our international partner universities of your choice (Macromedia University’s 6+1 programme).  You will earn 30 ECTS credits, which are fully recognised and integrated into your course. In this semester, you will forge valuable contacts, accumulate international experience and perhaps even make new friends for life. You will expand your cultural perspectives and learn from them in order to become a well-rounded professional with a global outlook. Read the student blogs about the diverse experiences that Macromedia students are gaining during the semester abroad.

Direct path from Bachelor to Master

After your Bachelor studies, you have the chance to continue directly into a related Macromedia Master programme if you have earned 210 ECTS with the 7 semester Bachelor’s degree. The following Master specialisations are the perfect choices for your graduate studies:

Do you have any questions?

We would be happy to answer your questions and give you personalised advice on our programmes and university. Get in touch with us now using one of the following ways:
We are eager to help you find a study programme that’s perfect for you.

INFORM YOURSELF

The Bachelor brochure provides a complete overview of the study programmes, entry requirements, application process and finances.

Order brochure now

MACROMEDIA UNIVERSITY AMONG TOP 3

MACROMEDIA UNIVERSITY AMONG TOP 3

A recent study by the German Institute for Service Quality (DISQ) ranks Macromedia University’s courses and services at the third position.

Find out more

EXPERIENCE THE DIGITAL WORLD

The latest equipment in Virtual Reality, Augmented Reality, Drones and 360 degrees cameras are available for practice at Macromedia.

Discover our Media Labs

The PhD cooperation with the University of Westminster

PHD-PROGRAMME

Earn your PhD from England while living in Germany. The PhD cooperation with the University of Westminster makes it possible.

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WELCOME TO BERLIN

Berlin’s charm is unescapable. Find out what the Macromedia community has to say about living and studying in Berlin. (1:15 min)

Watch the video
A video still of Allianz arena taken from a Macromedia University video spot

PROJECTS WITH PRACTICE PARTNERS

Cooperation with industry is at the core of our teaching. Get a few glimpses of some exciting projects our students have worked on. (2:05 min)

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COOPERATION WITH MERCEDES-BENZ CONSULTING

Macromedia University and Mercedes-Benz Consulting collaborated on a project about big data and customer relations management. (2:45 min) 

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MACROMEDIA AS A UNIVERSITY OF APPLIED SCIENCES

Find out how being a University of Applied Sciences shapes the teaching at the Macromedia University. (2:53 min)

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Your benefits at Macromedia University

  • Top position in CHE Ranking 2014/15*
  • Small classes with intensive, individual supervision
  • Globally recognised, state-approved degrees, accredited by FIBAA
  • Campuses in popular German cities that are also major commercial hubs
  • Authentic, practice-oriented projects
  • Highly qualified professors and industry insiders as lecturers
  • International students
  • Career perspective in Germany
  • Buddy network for international students
  • Programmes entirely in English
  • Campus locations situated in Germany’s industrial centres
  • International network of Partner Universities

*Centre for Higher Education, www.che.de

Study Programme Design B.A.

Media and Communication Design SPECIALISATION

  • Academic Degree

    Bachelor of Arts

  • Duration of Study

    7 Semester including 1 Semester Abroad

  • ECTS

    210

  • Starting

    Winter Term

  • Location

    Berlin

  • Tuition fee

    e.g. 5,250 € per semester
    plus 500 € registration fee
    (for students from EU countries).
    More information here.

  • Language

    English

  • Application process

    Recognised school leaving certificate, personal interview, submission of complete application documents with work samples where applicable.
    Apply online now.

  • Student Advisory Service

    For further information about the University, financing and scholarships please contact the Student Advisory Service at your preferred campus.

Media and Communication Design (B.A.). Order the information materials now.

It’s for free and without any obligations.

Alumni

Arnold Kieferle

Graphical User Interface Designer, AUDI AG

Claudius Reinicke

Project management Social Media, Mercedes-AMG GmbH

Susanne Breyer

Senior Project Manager / Retail Marketing, BMW Group

Projects

Klubhaus St. Pauli: Digital facade animation

Klubhaus St. Pauli: Digital facade animation

Innovative, aesthetic, award-winning: the Klubhaus St. Pauli, belongs to the most spectacular “mediatectures” in Europe and has been awarded with the German light-design award in the category “Staging”. Macromedia University has been cooperating with ...

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"Clutch" magazine: Infographics eHealth

"Clutch" magazine: Infographics eHealth

Infodesign is the communication designer’s magic bullet: complex relationships become instantly unde ...

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Live Natural

Live Natural

Live Natural proposes the opportunity to the users to find eco-friendly shops for their needs and de ...

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Partners

0_Adidas
0_Adobe
0_Bilfinger
0_BMW
0_Capgemini
0_Discovery
0_Escada
0_Green Peace
0_Mercedes Benz
0_Microsoft
0_Red Bull
0_rWarner Music
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Please don't hesitate to get in touch with us:

 

  • Phone numbers:
  • Munich +49 89 544151-0
  • Stuttgart +49 711 280738-0
  • Cologne +49 221 31082-0
  • Hamburg +49 40 3003089-0
  • Berlin +49 30 2021512-0

    Every Tuesday and Thursday, we organise a webinar for interested applicants. Sign up to join the next session.

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