#youchange: Image-Film for Macromedia University

#youchange: Image-Film for Macromedia University

  • Semester

    7. Semester

  • Supervisor

    Prof. Michael Leuthner

  • Course

    Film Directing

What’s the essence of a university? How can one visualize what happens inside the class room? How can one illustrate the thought provoking ideas and discussions that shape the students minds?

Film Student Christian Machens decided to face this challenge and began producing an image film for his university – Macromedia, a university that is keen on creating digital change.

While the Marketing department of Macromedia University defined a few core statements, camera professor Michael Leutner helped with feedback regarding the narrative, choice of motive, aesthetics etc.

The result is a great video clip, which exactly depicts the spirit and mentality of Macromedia University: open-mindedness towards change, passion for digital transformation and courage to choose individual paths. 
 
The marketing department was highly impressed by the video and will be using it for the external appearance of the university.


#youchange: Image-Film for Macromedia University
#youchange: Image-Film for Macromedia University
#youchange: Image-Film for Macromedia University
#youchange: Image-Film for Macromedia University
#youchange: Image-Film for Macromedia University
#youchange: Image-Film for Macromedia University
#youchange: Image-Film for Macromedia University
#youchange: Image-Film for Macromedia University
#youchange: Image-Film for Macromedia University

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