• Semester

    1. Semester

  • Supervisor

    Prof. Jürgen Faust, Prof. Dr. Nikolai Behr

The EyeOnD project is a start-up company that invented a fashion application that is the link between fashion labels and attire addicts. Users get the possibility to find their specific outfits and accessories – no matter whether it is cheap or expensive, trendy or conservative. The potential of the EyeOnD business model is enormous – several clear and precisely researched market, competitors and target group analyses will prove the great potential of the – to this date unprecedented – service. The mobile market is growing rapidly, smartphones conquer the world and fashion is available 24/7 in online-shops. These facts create the perfect conditions for the EyeOnD applications.

The application uses picture recognition software to identify fashion items and display the desired product plus a variety of similar ones. As additional pleasure EyeOnD offers fashion addicts the ability to buy the desired fashion pieces immediately and allows users to share new findings on Facebook and other social networks.

This new mobile application and its technology can revolutionize the shopping behavior and satisfy fashion lovers all over the world. It’s as simple as pointing your smartphone’s camera at the fashion you see, and getting the information you need.

How would you like participating in similar projects with real companies? Currently Macromedia University maintains a network of more than 500 cooperation partners. We will be happy to tell you more.

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Discover the master programmes of the Macromedia University. Entry with 180 and 210 ECTS possible. Not consecutive.

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