3. Cologne Design Conference: Presentation of future scenarios

On the 14th of December 2018, the Cologne Design Conference was held in Cologne for the third time. It is part of various activities coordinated by the IHK Cologne to profile Cologne as a design city throughout all of Germany. The target group includes entrepreneurs of both genders, students from the design industry as well as companies from other economic sectors.

Like in previous years, students from Macromedia University, under the direction of Prof. Dr. Christof Breidenich, Fabian Coenradie and Lukas Thum, took part in designing the trade event. The centre of the half-day network event was an interactive course, with different future scenarios, that were developed by the students for the conference theme "Design, Value, Future".

The key focus of their work was the awareness of design values. What significance does design have for the digital world? How does design support customer orientations? How can design help someone to differentiate their products, services or the whole company from competitors?

The video documentation of the third Design Conference in Cologne shows the diverse interaction of the visitors and also highlights the high degree of activation, that the course had achieved. A great success for the design students of the Macromedia University.

Camera and cut: Jonas Bey, Jacqueline Jarzab
3. Cologne Design Conference: Presentation of future scenarios
3. Cologne Design Conference: Presentation of future scenarios
3. Cologne Design Conference: Presentation of future scenarios
3. Cologne Design Conference: Presentation of future scenarios
3. Cologne Design Conference: Presentation of future scenarios

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