Porsche Museum: Campaign concept for special exhibition

From October 30, 2016 a new exhibition can be seen at the Porsche Museum: “Roadbook. The Porsche Museum travels the world.” To attract potential visitors and encourage them to visit the exhibition, students at Macromedia University, in cooperation with the Porsche Museum, developed a number of communication ideas.

The focus of the campaign concept was a regional audience, international automotive fans as well as the brand-loyal Porsche community. Working closely with the Porsche Museum marketing department and under the direction of Prof. Dr. Christina Vaih-Baur, the students developed communication strategies and created concrete measures for cross-media communication.



In conclusion the students presented their ideas to Philip Schumm, Head of Event Management & Marketing for the Porsche Museum, who was delighted with the communication activities outlined in the student's presentation.


Photo 1 + 3: Porsche AG