Mercedes-Benz Vans: Smart Urban Mobility

  • Supervisor

    Prof. Dr. Brigitte Kleinselbeck, Prof. Thomas Stegmann

  • Partner

    Mercedes-Benz Vans

  • Website

    www.mercedes-benz.de/vans/de

  • Course

    Smart City Design

Mercedes-Benz Vans: Smart Urban Mobility
Future scenarios for the mobility of crafts in car-free cities are still rare. This segment, so present in cityscapes, seems to be in its infancy, it is about innovative solutions for coping with environmental and mobility problems. In most cases, approaches come from ICT providers, automobile manufacturers, municipal administrations, management consultants or research institutes.

Car-free inner cities: How can the mobility of craft businesses be maintained?

This is where the practical project between the Macromedia University of Applied Sciences and Mercedes-Benz Vans began at the Berlin campus. What does the trade itself say? What do craftsmen hope for from digitization? Which technology concepts are their representatives open to? Against this background, it was the task of the Macromedia students to develop mobility concepts for crafts in car-free inner cities.

Interdisciplinary team: Students from management, media management and design management cooperate


In 14 teams, students from four bachelor's and master's degree programs worked in design thinking processes to develop new mobility concepts for Mercedes-Benz Vans from exploration to definition, ideation, prototyping and testing.

Pitch presentation: Practice partner awards prizes to student teams


The students pitched in front of Armin Scheu and his team as well as the professors. The Smart City Design Team "Citainer" received the best Use Case and the Audience Award. The Swedish team "Bram" was awarded as best presentation. The industry partner was enthusiastic and thanked the students with certificates and career options.

Statement Practice Partner

"The students can be very proud of their achievements. I am deeply impressed by how much they have been involved with our company, the needs of craftsmen and local residents," commented Armin Scheu. "It has been confirmed that we will have to deal even more intensively with the green aspects of developing solutions in the future, because this will significantly increase our willingness to adapt".

Armin Scheu
Head of Smart City, Mercedes-Benz Vans
www.mercedes-benz.de/vans/de

Masterprogramm

MACROMEDIA GRADUATE SCHOOL

Discover the master programmes of the Macromedia University. Entry with 180 and 210 ECTS possible. Not consecutive.

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Mercedes-Benz Vans: Smart Urban Mobility
Mercedes-Benz Vans: Smart Urban Mobility
Mercedes-Benz Vans: Smart Urban Mobility
Mercedes-Benz Vans: Smart Urban Mobility
Mercedes-Benz Vans: Smart Urban Mobility
Mercedes-Benz Vans: Smart Urban Mobility
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