Jägermeister - Cross-media marketing campaign

Jägermeister - Cross-media marketing campaign

Few other brands have managed to convey a consistent brand strategy to new audiences the way Jägermeister has done over the past few years. With great virtuosity the industry leader manages to combine attributes such as tradition and quality with lifestyle and happenings. In answering the question “How can we enhance brand experience through the integration of innovative social technologies?” students at the Macromedia University proved to be a good sparring partner.

"At Jägermeister we maintain an extremely vibrant brand culture and want to be really close to our consumers, their lifestyle and their communications preferences. The Macromedia students are perfectly placed to draw information from the core of our target audience."

Jägermeister

Head of Digital Marketing

An important factor for project leader Prof. Dr. Brigitte Kleinselbeck was the issue of multi-disciplinary teams: "In the creative industry multidisciplinary project teams are the rule – during study time you really have to search for them, but it's something that only Macromedia University can offer. It benefits our students enormously and also creates close contact between professors and professionals. With us it's about real communication tasks, based on real projects."


After eight intensive weeks working on the task, 26 highly motivated students from the media management and media design course stood before a jury chaired by Jägermeister. Using a combination of animated images, social media and points of sale to convey their message, the team were extremely convincing.