BOSCH Security Systems: Innovative Ideas IoT - Internet of Things

  • Supervisor

    Prof. Oliver Szasz

  • Course

    Design Management

BOSCH Security Systems: Innovative Ideas IoT - Internet of Things
BOSCH Security Systems provided this research and innovation project for the master class of the M.A. Design Management program at Macromedia University. The aim was to create on the one hand, profound knowledge about behaviour and user experience in the realm of connected devices by applying design research methods; and on the other, to develop innovative concepts and solutions.

The students of the Focus Project class looked at how to identify the expectations of target groups along a specific customer journey and and also into discovering areas of unmet needs and wishes. They performed and documented e.g. contextual inquiries, observations and other human-centered design research methods as part of the design thinking methodology.

The results of the project empathy maps and personas were created to present unknown use-case scenarios and unmet needs. Product and service proposals were developed to meet future customers needs, which were tested with the help of conceptual prototypes to inform the design process.

The final presentation was held in-house at the headquarters of BOSCH Security Systems with the additional participation of Ruth Winter (Product Manager Residential Smoke Detection) and Ewald Pointner (Product Manager Smart Residential Security).

The presentation was a great success and some teams were invited to present their project results at the subsequent BOSCH User Experience Day at the headquarters of BOSCH Security Systems in Munich. 

“I really enjoyed working with the Design Management master class of Macromedia University. The combination of research and design tasks on a very open innovation topic was very exciting. The students bring in a fresh view on things and have a natural way of thinking out of the box. A competence that you can lose when working for years in big companies. That’s why for us at Bosch it is really important to have close collaboration with universities like Macromedia University.”

Andreas Baumann (Head User Experience for BOSCH Security Systems)

How would you like participating in similar projects with real companies? Currently Macromedia University maintains a network of more than 500 cooperation partners. We will be happy to tell you more.

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BOSCH Security Systems: Innovative Ideas IoT - Internet of Things

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