HSV Handball: Virtual Reality & Ticketing

HSV Handball: Virtual Reality & Ticketing
Hardly anything is as thrilling as a thundering hall full of fans cheering their team to the win. Therefore it´s just disappointing if you´ve got a seat far back, in the wrong section or if something/someone is blocking your view.

Research question: Could VR optimize the ticket purchase?


The cooperation between the Macromedia University and HSV Handball was dedicated to that question and tried to find out if VR technology can lead to a better decision-making when purchasing tickets and therefore could guarantee the visitors' satisfaction during and also after the game.

Implementation:

The first collection of data took place at the top handball match of the second Bundesliga between HSV and VfL Lübeck-Schwartau. Under direction of Prof. Dr. Andreas Hebbel-Seeger, the students captured every block with 360°-cameras in advance and saved them onto VR goggles. As part of the collection of data, viewers were randomly chosen to see the 360°-recordings and answer following questions:
  • Can experimentees find their seats again on a “classical” map, if they had seen it with VR?
  • Does the technology also represent a guide, that could help with pre-ticket sales?
  • How do you rate the experience with the VR glasses?
  • Will the VR experience influence your upcoming seat choice?

(The evaluation of the answers is currently still ongoing)

Hypothesis and implication:
 
“Our hypothesis is that the VR technology is a great way to start the experience with the ticket purchase. It would not just facilitate the individual seat choice, but also improve the anticipation before a match”, said Andreas Hebbel-Seeger, professor of sports management and expert in innovative media technologies. “We see a great field of application for the communication of sport events in general”.

All photos: Andreas Hebbel-Seeger

 
HSV Handball: Virtual Reality & Ticketing
HSV Handball: Virtual Reality & Ticketing
HSV Handball: Virtual Reality & Ticketing
HSV Handball: Virtual Reality & Ticketing
HSV Handball: Virtual Reality & Ticketing
HSV Handball: Virtual Reality & Ticketing
HSV Handball: Virtual Reality & Ticketing
HSV Handball: Virtual Reality & Ticketing
HSV Handball: Virtual Reality & Ticketing

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