Groupon: Benchmark-Study

  • Semester

    2. Semester

  • Partner

    Groupon GmbH

  • Website

  • Course

    Media and Communication Management

Groupon: Benchmark-Study
What market potential is there in online-couponing? What is characteristic for the business model with the regional shopping- and service-offerings? And is there a way to expand the customer-base? Industry leader GROUPON was curious to get the view of Macromedia Master students to those broad inquiries.

Based on a detailed briefing by the Berlin representative of GROUPON, Macromedia Master students set up a systematic benchmark-study. They classified GROUPON’s sale-structures, interviewed GROUPON customers and described the offering of German competitors. Regular consultations and workshops with GROUPON complemented the students work.

GROUPON was impressed by the student’s results. A publication of the research paper is planned, and the university cooperation will most likely be continued.

How would you like participating in similar projects with real companies? Currently Macromedia University maintains a network of more than 500 cooperation partners. We will be happy to tell you more.

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