Engagement Global: Social Spots on #17goals of Sustainable Development

As part of a practical project with the non-profit organization Engagement Global, film students from the Cologne campus produced five social spots on the topic of "17 goals for sustainable development".

The task of the Macromedia students was to develop spots that encourage and activate the viewers. This was the third collaboration with the organisation, which is committed to the 17 sustainable development goals and their topics such as climate protection, education, gender equality, health and peace and wants to address young people in particular.

"We want to make it clear to people why the 17 goals also affect them," says Christian Mäntele from Project Team #17Goals at Engagement Global. Simple and practical tips for sustainable consumption on Instagram, but also short YouTube videos like those of the Macromedia students, he explains further. In this way, he says, young people can be encouraged to become active and take responsibility for issues such as sustainable consumption.

The spots will be published on the Internet in the coming months. Engagement Global, which works on behalf of the German Federal Ministry for Economic Cooperation and Development, will also select a number of spots for use in cinemas throughout Germany.

A making-of by Leo Wang & Alejandra Villegas follows the Macromedia students throughout the semester.