• Semester

    3. Semester

  • Supervisor

    Prof. Oliver Szasz

Starting in 2012, BASF launched a series of global events to communicate the new corporate strategy to its employees. The new developed Blueprinting Kit enables the project managers to design the events with a strong focus on the employees’ experience.

Group members Christoph and Casper, along with Prof. Faust have an article being published in the Touchpoint Magazine (Volume 4, No. 2) and a paper about this project presented at the ISIDC Conference (Service Innovation Design Conference).


How would you like participating in similar projects with real companies? Currently Macromedia University maintains a network of more than 500 cooperation partners. We will be happy to tell you more.

Click here to get an overview of all Master Programmes within Macromedia Graduate School.


Discover the master programmes of the Macromedia University. Entry with 180 and 210 ECTS possible. Not consecutive.

To the Master Programmes

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