Monday | 09. July 2018

The quality of private universities: Great score for Macromedia


With respect to its study programme in management and to its student advisory services Macromedia University belongs to the top 3 private universities in Germany. This was revealed in the most recent study „Private Hochschulen 2018“ by the German Institute for Service Quality (DISQ), which was commissioned in cooperation with the German TV channel n-tv. In total, the eleven largest German private universities were tested.


Small Groups, individual supervision, and strong practical orientation – these are the most common supporting arguments, when comparing private universities to public universities. The question is: Do private universities actually keep their promises? The German news channel n-tv wanted to know and commissioned a study in cooperation with the German Institute For Service Quality (Deutsches Institut für Service-Qualität, DISQ).

Focus of the study: Service Quality and the range of studies


A great student advisory and an excellent study programme – this is what the future management-students may expect from Macromedia university. It took the institute two months, from February 2018 til April 2018, to test the offered content of eleven different private universities in the area of Management and Business Administration, as well as their internet appearance and the effort of the individual student advisory service. Macromedia scored amongst the top 3 schools, who were all marked with the quality valuation „good“. „The most decisive reason for the good placement [of Macromedia University] is in particular the quality of the programme offered, ” the institute explains.

Macromedia: Confirmation of the universities standards of quality


„The quality seal of the German Institute for Service Quality is a great confirmation of our work and our efforts.” Dr. Reimar Müller-Thum, the university’s managing director, emphasizes. „Those are the exact criteria we want to be assessed by: the relevance of our content and our personalized approach of coaching our students – starting with the first information on day one,  the adequate selection and choice of the course of study, an internship that fits the needs and eventually ending with the right career plan.“

About the study „Private University 2018“ of the DISQ


Between February and April 2018 the institute tested and compared the quality of the biggest eleven private universities in Germany. The survey was implemented through three covered on-site-consultation, ten telephone consultations and ten e-mail requests (Mystery-Tests). Furthermore ten schooled test-users examined the internet appearance and analyzed the websites.  In total, 374 service contacts were part of the evaluation. Additionally the spectrum and diversity of the range of studies as well as contractual terms were analyzed (Status: 01.03.2018).  

Click here for further information about the study programme International Management (B.A.).


The recent study "Private Universities 2018" confirms the high quality of Macromedia's study offering and student advisory.

How are prospective students advised? How user-friendly is the website? Content analysis and mystery testing formed the basis of the study.

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