Friday | 22. June 2018

Cannes Lions: Field trip to the "Oscars" of the Advertising Industry


It seems like an initiation rite: Every June students from Macromedia University pay an one-week-visit to South France. Target is the Cannes Lions International Festival of Creativity – the so called Oscars of the international advertising industry. It spreads pure inspiration to newcomers in advertising, young communication managers and film producers and is the best opportunity to network and make important contacts in the film industry.


Conan O'Brien, AKON or Naomi Campbell: during the Cannes Lions International Festival of Creativity the students had the chance to meet the greatest stars of the TV and advertising industry.

The group of students was supervised by Prof. Hansjörg Zimmermann like every year.  As a former jury member of the category Cyberlions the professor has incomparable experience in regards to the festival:

„The struggle for the best ideas and best campaigns is the hardest in Cannes. It’s the perfect location to get an understanding of the spirit of the industry. A spirit defined by creativity, brilliance, ambition and vanity as well as big deals and big parties. Cannes makes the students excited for their first real jobs“ Zimmermann, professor for brand communication and advertisement at the Munich Campus, explains.

Click here to find further information about the studies of Media and Communication Management (B.A.).

(IMH, translated by Christiana Bukalo)


Experience world-class campaigns, get to know international campaign makers and creative directors: this is the goal of the Macromedia field trip to Cannes.

Conan O'Brien, AKON or Naomi Campbell: You can meet all of them in Cannes - and Macromedia students in selfie happiness.

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