Monday | 04. June 2018

Sportmanagement live: Cologne Talk Series with Macromedia-Alumni

Which jobs are there in the sport business? Which career paths do Sport management alumni of Macromedia University follow? The Cologne graduates Kerstin Schulz from Lagardère Sports, Florian Dederichs from Bayer 04 Leverkusen, Marvin Steiner from 1. FC Köln and Jörg Wagner from ROGON Sport Management will give answers to exactly these questions during the talk series “Sportmanagement live”. Prospective students are highly welcome. Free entrance, registration necessary.

Professional sports – that’s pure emotion and a potential business at the same time.  The orchestration of sport events, the sale of promotion articles, the commercialization of professional athletes and clubs turn sport into a powerful valuable instrument.

In that context it makes sense that Macromedia alumni find themselves maintain exciting and responsible jobs. Now four of them are returning to the Cologne campus, upon the invitation from campus director Prof. Dr. Oliver Lohmar. They will be reporting about their jobs at agencies and professional clubs and will let their fellows know how they succeeded in entering the sports business.

We are looking forward to the reunion and happily invite everyone to the event!

Find all the information you need about the Sportmanagement (B.A.) studies here.

Thursday, 3rd May, 3:30 PM at Campus Cologne
„Attractive sponsoring packages for companies – the marketer’s point of view“
Kerstin Schulz, Associate Sales, Lagardère Sports, Marketing Hertha BSC
Register here.
View Kerstin Schulz alumni portrait

Thursday, 7th June, 3:30 PM at Campus Cologne
„Sales management and internationalization from the point of view of the football-bundesliga club“
Florian Dederichs, Head of Brand and Sales Management, Bayer 04 Leverkusen Fußball GmbH
Register here.

Thursday, 14th June, 3:30 PM at Campus Cologne
„Strategies on how to recruit new members for professional football”
Marvin Steiner, Sales control & member recruitment,1. FC Köln GmbH & Co. KGaA
Register here.

Thursday, 21st June, 3:30 PM at Campus Cologne
„Marketing of athletes from the point of view of the international consulting agency”
Jörg Wagner, Athlete management and Marketing, ROGON sport management GmbH & Co. KG
Register here.


Organizing events, managing athletes, trading licences: the Macromedia study-program Sportmanagement (B.A.) prepares for exciting jobs.

Two of four Macromedia Sportsmanagement-Alumni. They return to campus in order to share their professional experiences with todays students.

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