Study Master's in Strategic Marketing (M.A.)

Master's Degree in Business: Strategic Marketing Specialisation

What goes into making a brand household name? It is a combination of numerous factors but one thing is for sure: strategic marketing plays a decisive role in today’s fast-paced, competitive and digital economy. So, what is this magic formula to make products stand out and succeed?

Michael Dell puts it succinctly, “The idea of being all things to all people is a thing of the past.” Target markets are no longer characterized by homogeneous groups of customers. Unique and diverse sub-groups demand more personalized approaches. Brands and products need a unique value proposition that is aimed at a well-defined target market supported by a meticulous understanding of the target customers and ways to resonate with them. This calls for tailored approaches in all aspects whether it is pricing, product development, distribution, promotion or defining customer segments and their needs.

Furthermore, as digitalisation infiltrates all aspects of our lives, businesses must upgrade their strategies to reflect this change and embrace everything digital. The importance of utilizing cross-channel communication with a special focus on digital media and data-driven decision making cannot be highlighted enough. The importance of social media, mobile, and online engagement has grown tremendously in the past few years.

The Master's specialisation in Strategic Marketing (M.A.) at Macromedia University is tailored to prepare future marketing managers to deal intelligently with the complexities of marketing in the digital era. With broad theoretical insights and practical skills, you gain during the study, you will be confident in shaping and executing the strategic marketing strategies for global brands.

Course content

The Master's specialisation in Strategic Marketing is offered within the Master's in Business programme. The broad curriculum for Strategic Marketing is a combination of specialised and general modules along with a practice project and the Master’s thesis. 

In this specialisation, you will gain strategic marketing expertise through specialised courses and projects. You will develop an in-depth understanding of marketing, brand building and brand management. At the same time, you will learn how to shape marketing strategies using strong marketing intelligence and capitalize on the gamut of digital platforms that are at your disposal.  Here’s the list of specific modules in the course:

  • Marketing Strategy
  • Brands and Branding
  • Focus Project
  • Applied Business Intelligence Analytics

As the course also integrates a concrete understanding of business management and the diverse business functions, you will be able to see marketing in the larger context of business management and align marketing strategies with the core business strategies. Furthermore, you will develop sound management and leadership skills which will enable you to succeed in dynamic interdisciplinary and collaborative contexts.

Potential careers after graduation

After your specialisation in Strategic Marketing, you are qualified for a wide range of professional positions in marketing both in Germany and abroad. By the time you graduate, you will not only have a strong expertise in strategic marketing, but also outstanding practical skills and leadership potential which will help you distinguish yourself in the job market. 

Potential employers for our graduates are corporations, start-ups, media agencies, e-commerce companies and so on. Some interesting professional roles you could find, among others, are the following:  

  • Senior Marketing Manager
  • Digital Marketing Manager
  • Marketing Director
  • Product Manager
  • Innovation Manager 

Our focus on practice

A firm focus on practice lies at the heart of all courses at Macromedia University. A well-maintained network of more than 500 company partners support our students with real-life practice projects in the Master's programme. This is your chance to apply and expand the classroom knowledge directly in practice.  

In our project portal, you can get a first impression of our cooperation with the top companies in the industry. These include, among others, the Sky Group, ProSiebenSat.1, Rolls Royce MotorCars Ltd. and Microsoft. 

Our professors will guide you during your entire studies and ensure that you gain practical experience in all aspects of business management. They run exciting projects that allow you to test the course content in a practical context helping you gain hands-on skills that will be valuable in your professional life. 

Admission requirements and pre-semester

1. University/B.A. degree with at least 210 ECTS
If you have only 180 ECTS, we offer you the option of obtaining the required extra 30 ECTS in a Pre-Semester course which you can complete in one of the following ways:
  • Attendance based pre-semester: This is an on-campus course that starts in the winter semester to ensure that you can join the master’s programme in the summer semester without any difficulty.
  • Online Pre-Semester: You can take the online pre-semester course in parallel with the first semester of your master’s course in the summer semester.

2. English language proficiency
TOEFL test with at least 72 out of 120 points or IELTS with at least 6.0 out of 9 is required. Equivalent qualifications may also be accepted, as applicable. For more information, see how to apply.

Do you have any questions?

We would be happy to answer your questions and give you personalised advice on our programmes and university. Get in touch with us now using one of the following ways: We are eager to help you find a study programme that’s perfect for you.


Request the Master brochure to get the complete overview of the study programmes, entry requirements, application process and finances.

Order brochure now


360° Virtual Campus Tour

Get an inside look into the Berlin Campus through this 360° virtual tour. Follow our student guides and explore the classrooms, media lab and more.

Watch it on desktop or mobile
Watch it on a VR Headset



A recent study by the German Institute for Service Quality (DISQ) ranks Macromedia University’s courses and services at the third position.

Find out more


The latest equipment in Virtual Reality, Augmented Reality, Drones and 360 degrees cameras are available for practice at Macromedia.

Discover our Media Labs

The PhD cooperation with the University of Westminster


Earn your PhD from England while living in Germany. The PhD cooperation with the University of Westminster makes it possible.

Read more

A video still of Allianz arena taken from a Macromedia University video spot


Cooperation with industry is at the core of our teaching. Get a few glimpses of some exciting projects our students have worked on. (2:05 min)

Watch the video


Find out how being a University of Applied Sciences shapes the teaching at the Macromedia University. (2:53 min)

Watch the video

Your benefits at Macromedia University

  • Top position in CHE Ranking 2014/15*
  • Small classes with intensive, individual supervision
  • Globally recognised, state-approved degrees, accredited by FIBAA
  • Campuses in popular German cities that are also major commercial hubs
  • Authentic, practice oriented projects with over 500 well-known companies
  • Highly qualified professors and industry insiders as lecturers
  • International students from all continents
  • Career perspectives in Germany: 18 months visa after successful graduation
  • Master’s degree on three days a week (e.g. from Thursday to Saturday)
  • Pre-Semester course available online
  • Buddy network for international students
  • Several Programmes entirely in English
  • Campus locations situated in the very centre of Germany’s industrial locations
  • Worldwide network of Partner Universities

*Centre for Higher Education,

Business Management M.A. Study Programme

Strategic Marketing Specialisation

  • Academic Degree

    Master of Arts

  • Duration of Study

    3 semesters for applicants with 210 ECTS
    3 semesters plus 1 Pre Semester course for applicants with 180 ECTS

  • ECTS

    90, 30 (Pre-Semester)

  • Starting

    Master course: 15th March
    Pre-Semester: 1st October
    Online Pre-Semester: 15th March

  • Location


  • Tuition fee

    Non-EU students
    6,400 € per semester plus 750 € registration fee.
    EU students
    6,400 € per semester plus 500 € registration fee.
    Starting from 500 € per month with guarantee.
    More information here.

  • Language


  • Who can apply

    This is a non-consecutive Master’s programme, i.e., it is open for students with undergraduate degree in diverse areas.

  • Application process

    Apply online with the following documents: University/B.A. degree with 210 ECTS (if you have only 180 ECTS, join the pre-semester to earn the required credits); an average grade of at least 2.5; TOEFL (at least 72 out of 120) or IELTS (at least 6.0 out of 9); equivalent qualifications may also be accepted; curriculum vitae, letter of recommendation by your lecturer or employer and a motivation statement
    Apply online now.

  • Student Advisory Service

    Our International Study Advisory Team is eager to hear from you and answer your questions on the programme, application requirements, the university and so on. 

Strategic Marketing (M.A.). Order the information materials now.

It’s for free and without any obligations.


0_Green Peace
0_Mercedes Benz
0_Red Bull
0_rWarner Music
Mehr anzeigen


We offer Strategic Marketing (M.A.) in

Please don't hesitate to get in touch with us:


  • Phone numbers:
  • Munich +49 89 544151-0
  • Stuttgart +49 711 280738-0
  • Cologne +49 221 31082-0
  • Hamburg +49 40 3003089-0
  • Berlin +49 30 2021512-0

    Every Tuesday and Thursday, we organise a webinar for interested applicants. Sign up to join the next session.

Contact us by using WhatsApp

This is how it works:
1. Enter +49 176 15098602
2. Save as contact
3. Text us your questions on WhatsApp

Please contact us Monday to Friday from 10 am to 6 pm.