Media and Communication Management Specialisation
Reach, followers, views, downloads and so on – these are the currencies that drive the success in today’s mediatised world. The rapidly changing media landscape demands sound decision makers who can combine media management skills with strategic thinking. The Master's programme in Media and Communication Management is designed to train the media managers of the future.
With infinite number of trends, tools and platforms, media businesses must be constantly on the look out for new challenges and opportunities. Why do some new television shows become instant hit but many others struggle to get mileage? Every time Google changes its algorithm, companies must rush to adapt their SEO strategies. Many businesses are partnering with social media influencers to reach to their target segments in increasingly more creative ways. Advertisements are becoming more and more targeted for better ROIs. This is just the tip of the iceberg.
How should businesses design their media and communication strategies to reach their target segments, connect with them and build a sustainable relationship in this vibrant digital era? It is not just about great editorial content. What matters is an international and nationwide marketing, customer orientation, a cross-media approach, and well-functioning PR. This demands qualified managers with strategic and operational skills with an extremely broad knowledge of social trends, business management and media.
The Master's degree in Media and Communication Management is aimed at young professionals and recent graduates from the fields of media studies, business administration, brand management, communications, media publishing or related areas. The course, which takes a firm cross-media approach, develops entrepreneurial thinking and working. All facets of strategic and operational management are combined with a deeper knowledge of business administration, comprehensive project know-how and practical application. Students learn to see media development in the overall context of social change. Graduates are not only able to understand the media landscape and technologies but they are also fully prepared to shape and direct them.
Sounds interesting? Inform yourself on the programme details.
Course Content for the Media and Communication Management (M.A.)
In this Master’s programme at the Macromedia University, you will specialise in media and communication management by developing a thorough understanding of the relevant theories, methods and tools you will need to work as a top manager in a leading position in the media industry.
In the broad curriculum, you will learn the theories of management and strategic business management and get an intensive overview of media management, brand management, PR and advertising and communication psychology. During your Master thesis in the last semester, you will be able to augment your knowledge and prove your expertise in your chosen topic.
The competencies you acquire during your studies are broadly diversified. With our focus on digital media and international orientation, you are able to understand and shape media in the overall context of the ongoing digital transformation. Beyond just understanding media, you are empowered to lead and manage media development projects and campaigns in a fast-paced environment.
By the time you graduate, you are ready to take on leading and upscale positions in the dynamic media world.
Career prospects
With the deep expertise you develop by the end of the programme, you are fully prepared to carry out top level managerial roles in the area of media and communications management. Your expert knowledge of communication tools and methods along with practical competence in digital media places you at the upper crust of job markets, both in Germany and abroad.
You can aim for competitive senior positions in media companies, creative agencies, publishing houses, corporations and non-profits globally.
Some examples of professional positions that you can find, among others, are the following:
- Communications manager
- Account manager in marketing agencies
- Producer for film or television projects
- Marketing manager
- PR manager or spokesperson for corporations or SMEs
- Project manager in the media sector
- Social media manager
Strong focus on practice with over 500 partners
Practice is an integral aspect of our study approach. Throughout the media and communication management course, you will carry out
practical projects where you will apply the theoretical knowledge to real business scenarios. Through these projects with companies within our wide network of more than 500 partners, you have the opportunity to sharpen your practical skills while also making valuable contacts for future. Your professors will guide you during these projects and help you gain broad practical experience that will be valuable in your future career.
In our
project portal, you can get a first impression of our cooperation with the top players in the industry. These include Adobe, Microsoft and Sky. Please do not hesitate to contact us for further information.
Admission requirements and pre-semester
1. University/B.A. degree with at least 210 ECTS
If you have only 180 ECTS, we offer you the option of obtaining the required extra 30 ECTS in a
Pre-Semester course which you can complete in one of the following ways:
- Attendance based pre-semester: This is an on-campus course that starts in the winter semester to ensure that you can join the master’s programme in the summer semester without any difficulty.
- Online Pre-Semester: You can take the online pre-semester course in parallel with the first semester of your master’s course in the summer semester.
2. English language proficiency
TOEFL test with at least 72 out of 120 points or IELTS with at least 6.0 out of 9 is required. Equivalent qualifications may also be accepted, as applicable.
For more information, see
how to apply.
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