Creating brand equity in the new realities
Brands matter immensely and in times where digital disrupts most marketplaces, brands have become even more important. But it is not only the integration of or reliance on new technologies boosting brands. We’re living in an era of love, participation and sharing. Still, there are influences and techniques that make some brands more fashionable, appreciable and up-to-date over others.
In this mini-lecture for our Brand Management (M.A.)
, brand expert Prof. Dr. Brigitte Kleinselbeck will put a shine on the current issues and opportunities of brands in the new realities, and introduce the most recent Macromedia research.
Please register below to experience a taster of this master's