Macromedia Fachhochschule
University events

Free taster lectures

Free taster lectures

Taster lectures at Macromedia

Are you interested in studying at Macromedia University? In our virtual taster lectures, you can get an insight into various courses and experience what studying at Macromedia University feels like in the digital age.

You will get to know our professors in action and see our students. Simply choose the topic that interests you and register for the trial lecture. Take the chance to get a taster of your dream course.

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  • Get insights into our degrees
  • Meet our professors
  • See students in action
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Taster events

Upcoming trial lectures

⌚️ 19 May 2021 | 16:30-18:00
Brand Management (M.A.)

⌚️ 19 May 2021 | 16:30-18:00

Creating brand equity in the new realities


Brands matter immensely and in times where digital disrupts most marketplaces, brands have become even more important. But it is not only the integration of or reliance on new technologies boosting brands. We’re living in an era of love, participation and sharing. Still, there are influences and techniques that make some brands more fashionable, appreciable and up-to-date over others.

In this mini-lecture for our Brand Management (M.A.), brand expert Prof. Dr. Brigitte Kleinselbeck will put a shine on the current issues and opportunities of brands in the new realities, and introduce the most recent Macromedia research.

Please register below to experience a taster of this master's programme.

Reserve your place now

Free and without obligation.
Hochschule Macromedia
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