Study Master's in Strategic Marketing (M.A.)

Master's Degree in Business: Strategic Marketing Specialisation

What goes into making a brand household name? It is a combination of numerous factors but one thing is for sure: strategic marketing plays a decisive role in today’s fast-paced, competitive and digital economy. So, what is this magic formula to make products stand out and succeed?

Michael Dell puts it succinctly, “The idea of being all things to all people is a thing of the past.” Target markets are no longer characterized by homogeneous groups of customers. Unique and diverse sub-groups demand more personalized approaches. Brands and products need a unique value proposition that is aimed at a well-defined target market supported by a meticulous understanding of the target customers and ways to resonate with them. This calls for tailored approaches in all aspects whether it is pricing, product development, distribution, promotion or defining customer segments and their needs.

Furthermore, as digitalisation infiltrates all aspects of our lives, businesses must upgrade their strategies to reflect this change and embrace everything digital. The importance of utilizing cross-channel communication with a special focus on digital media and data-driven decision making cannot be highlighted enough. The importance of social media, mobile, and online engagement has grown tremendously in the past few years.

The Master's specialisation in Strategic Marketing (M.A.) at Macromedia University is tailored to prepare future marketing managers to deal intelligently with the complexities of marketing in the digital era. With broad theoretical insights and practical skills, you gain during the study, you will be confident in shaping and executing the strategic marketing strategies for global brands.    

Course content

The Master's specialisation in Strategic Marketing is offered within the Master's in Business programme. The broad curriculum for Strategic Marketing is a combination of specialised and general modules along with a practice project and the Master’s thesis.  In this specialisation, you will gain strategic marketing expertise through specialised courses and projects. You will develop an in-depth understanding of marketing, brand building and brand management. At the same time, you will learn how to shape marketing strategies using strong marketing intelligence and capitalize on the gamut of digital platforms that are at your disposal.  Here’s the list of specific modules in the course:
  • Marketing Strategy
  • Brands and Branding
  • Focus Project
  • Applied Business Intelligence Analytics

As the course also integrates a concrete understanding of business management and the diverse business functions, you will be able to see marketing in the larger context of business management and align marketing strategies with the core business strategies. Furthermore, you will develop sound management and leadership skills which will enable you to succeed in dynamic interdisciplinary and collaborative contexts.

Potential careers after graduation

After your specialisation in Strategic Marketing, you are qualified for a wide range of professional positions in marketing both in Germany and abroad. By the time you graduate, you will not only have a strong expertise in strategic marketing, but also outstanding practical skills and leadership potential which will help you distinguish yourself in the job market.  Potential employers for our graduates are corporations, start-ups, media agencies, e-commerce companies and so on. Some interesting professional roles you could find, among others, are the following:  
  • Senior Marketing Manager
  • Digital Marketing Manager
  • Marketing Director
  • Product Manager
  • Innovation Manager 

Our focus on practice

A firm focus on practice lies at the heart of all courses at Macromedia University. A well-maintained network of more than 500 company partners support our students with real-life practice projects in the Master's programme. This is your chance to apply and expand the classroom knowledge directly in practice.   In our project portal, you can get a first impression of our cooperation with the top companies in the industry. These include, among others, the Sky Group, ProSiebenSat.1, Rolls Royce MotorCars Ltd. and Microsoft.  Our professors will guide you during your entire studies and ensure that you gain practical experience in all aspects of business management. They run exciting projects that allow you to test the course content in a practical context helping you gain hands-on skills that will be valuable in your professional life. 

Admission requirements

1. A recognised Bachelor's degree
A Bachelor's degree with 210 ECTS for admission to the 3-semester Master's programme with 90 ECTS or a Bachelor's degree with 180 ECTS for admission to the 4-semester Master's programme with 120 ECTS.

2. English language proficiency
TOEFL test with at least 72 out of 120 points or IELTS with at least 6.0 out of 9 is required. Equivalent qualifications may also be accepted, as applicable. For more information, see how to apply.

Do you have any questions?

We would be happy to answer your questions and give you personalised advice on our programmes and university. Get in touch with us now using one of the following ways: We are eager to help you find a study programme that’s perfect for you.

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Your benefits at Macromedia University

  • Top position in CHE Ranking 2014/15*
  • Small classes with intensive, individual supervision
  • Globally recognised, state-approved degrees, accredited by FIBAA
  • Campuses in popular German cities that are also major commercial hubs
  • Authentic, practice oriented projects with over 500 well-known companies
  • Highly qualified professors and industry insiders as lecturers
  • International students from all continents
  • Career perspectives in Germany: 18 months visa after successful graduation
  • Master’s degree on three days a week (e.g. from Thursday to Saturday)
  • Buddy network for international students
  • Several Programmes entirely in English
  • Campus locations situated in the very centre of Germany’s industrial locations
  • Worldwide network of Partner Universities

*Centre for Higher Education,

Study Programme
Business Management M.A.

Strategic Marketing

  • Academic Degree

    Master of Arts

  • Programme format

    Full-time (on campus)

  • Duration of Study

    3 semesters for applicants with 210 ECTS
    3 semesters plus 1 Pre Semester course for applicants with 180 ECTS

  • ECTS

    90 ECTS and 120 ECTS for the 3-semester and 4-semester Master's respectively

  • Starting

    Winter Term: October 1

  • Location

    Berlin, Munich

  • Tuition fee

    Non-EU students
    6,500 € per semester plus 750 € registration fee.
    EU students
    6,500 € per semester plus 500 € registration fee.
    Starting from 500 € per month with guarantee.
    More information here.

  • Language

    German or English

  • Application deadline EU

    15.02. (for programmes starting in March)
    15.08. (for programmes starting in October)

  • Application deadline Non-EU

    15.12. (for programmes starting in March)
    15.06. (for programmes starting in October)

  • Who can apply

    This is a non-consecutive Master’s programme, i.e., it is open for students with undergraduate degree in diverse areas.

  • Application process

    Apply online with the following documents: Bachelor's degree with 180 ECTS ( for winter start) or 210 ECTS (for summer start); TOEFL (at least 72 out of 120) or IELTS (at least 6.0 out of 9) or equivalent; Curriculum Vitae, letter of recommendation by your lecturer or employer and a motivation statement
    Apply online now.

  • Student Advisory Service

    Our International Study Advisory Team is eager to hear from you and answer your questions on the programme, application requirements, the university and so on. 

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We offer Strategisches Marketing (M.A.) in
Please don't hesitate to get in touch with us:
  • Phone numbers:
  • Munich +49 89 544151-0
  • Stuttgart +49 711 280738-0
  • Cologne +49 221 31082-0
  • Hamburg +49 40 3003089-0
  • Berlin +49 30 2021512-0

    Every Tuesday and Thursday, we organise a webinar for interested applicants. Sign up to join the next session.