Master's Degree in Business Management with specialisation in Luxury and Fashion Management
Everybody knows them: Brands like Prada, Chanel, Porsche or Rolex stand for luxury and high fashion. They have a cult character and have developed over the years into symbols of style and beauty, technology, success or wealth and are well known and sought after worldwide - across all language and cultural boundaries.
Strong brands stand for quality and, especially in times when imitators are on the rise, are a decisive factor when it comes to purchasing decisions and customer loyalty. Today, premium brands are no longer reserved only for the high society, but address broad sections of the population, can be found in department stores as well as exquisite boutiques and generate sales in the millions. Particularly in the fashion sector, more and more renowned brands are establishing their own young fashion labels, relying on a digital presence in fashion blogs, cooperating with the stars of the YouTube scene, investing in a digital fan base and thus conquering young target groups.
As a luxury and fashion manager, you will cultivate brands with special appeal or build new brands in the luxury and fashion segment with strategic skill. Experience how a brand can be successfully showcased at fashion shows and congresses, global trade fairs for luxury products such as jewellery and watches, as well as with sponsoring, product placement and digital media. Work in a team with the leading professionals in their field, be it creative people, VIPs from show business, marketers or management representatives. Macromedia's state-approved and accredited Master's degree in Business Management with a specialisation in Luxury and Fashion Management prepares you for a leading role in the international luxury and fashion world.
Content of the Luxury and Fashion Management specialisation
Are you fascinated by the products, media and target groups of the premium market segment? In this Master's programme, you will develop a deeper understanding of the characteristics and laws that distinguish the fashion, jewellery, cosmetics and high-end automotive industries from other sectors and how to lead such companies to success.
The Master's specialisation in Luxury and Fashion Management is offered within the Master's in Business programme at the Munich and Berlin campuses of our university. Course modules include:
- Marketing Strategy
- Brands and Branding
- Focus Project
- Luxury and Fashion Business
On the basis of sound knowledge of the market economy and corporate management, you will acquire specialist knowledge on the global consumer behaviour of customers in various luxury goods and fashion markets, on production and location policy and on the successful communication of offers. The course highlights both management processes between participating companies (B-to-B) and between companies and consumers (B-to-C).
By distributing the lessons over 2-3 days per week (e.g., Thursday, Friday, Saturday), the studies at the Munich and Berlin campuses offer many students a good opportunity to study alongside their careers. Our student advisory service will be happy to advise you.
Your competencies after studying
After completing the Business Management course with a specialisation in Fashion and Luxury Management, you will be well equipped for an entry position in management at a fashion or premium brand. You will have mastered the intricacies of corporate management, corporate communications and marketing. The content of the course, projects and master's thesis will help you become an expert for luxury and fashion brands.
The Master's degree enables you to start your career in Munich, Stuttgart, Cologne and Hamburg, either nationally or internationally. Possible candidates are globally operating companies, a management consultancy, wholesale and retail trade as well as distribution. In the course of your career you can progress to the following positions:
- Global Sourcing Executive (m/f/d)
- Marketing Executive (m/f/d)
- Luxury Brand Manager (m/f/d)
- Management Consultant (m/f/d)
- Managing Director (m/f/d)
Strong focus on practice with over 500 partners
Practice is an integral aspect of our study approach. Throughout the Design Management course, you will carry out practical projects where you will apply the theoretical knowledge to real business scenarios. Through these projects with companies within our wide network of more than 500 partners, you have the opportunity to sharpen your practical skills while also making valuable contacts for future. Your professors will guide you during these projects and help you gain broad practical experience that will be valuable in your future career. In our
project portal, you can get a first impression of our cooperation with the top players in the industry, such as Adobe, Sony Music, Microsoft and Sky.
Admission requirements
1. A recognised Bachelor's degree
A Bachelor's degree with 210 ECTS for admission to the 3-semester Master's programme with 90 ECTS or a Bachelor's degree with 180 ECTS for admission to the 4-semester Master's programme with 120 ECTS.
2. English language proficiency
TOEFL test with at least 72 out of 120 points or IELTS with at least 6.0 out of 9 is required. Equivalent qualifications may also be accepted, as applicable.
For more information, see
how to apply.
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