Study Master in Digital Media Business (M.A.)

Master's Degree in Media and Communication Management: Digital Media Business Specialisation

At this very second, digitalisation is transforming our lives and societies. Media businesses are experiencing a complete shakeup and are exploring new ways to capitalise on digital media and new technologies. However, technologies are mere tools which cannot work on their own. It is the visionary leaders and skilled managers who design sound strategies and leverage new media to create value. Do you want to be a successful navigator in the digital age?

The meteoric rise of digital technologies and media has opened up new avenues for companies across all industries. Today, there are multiple digital channels of communication, diverse content formats and growing segment of digitally savvy customers. Customer interactions, advertising and services have extended to apps, websites, chatbots and social media. Furthermore, emerging areas like virtual reality, augmented reality, data visualisation and digital broadcasting have enormous potential for growth. 

To tap into the potential of digital media, it has become essential for businesses to augment their digital media competencies. Whether they are a media company or not, they must develop their skill pool with digitally competent managers who can leverage the digital media to create value for the business.  These managers are creative, digitally-minded and ahead of the curve when it comes to identifying new opportunities and conceiving solutions for the digital era. It goes without saying that they need to have a positive attitude towards change, an entrepreneurial mindset and interdisciplinary foundation so that they can collaborate across disciplines.

The accelerating rise of digital media has also stimulated a new wave of digital entrepreneurship. Endless opportunities exist for digital entrepreneurs who want to create new products and services based on digital media. Whether they have disruptive ideas or improved solutions, digital entrepreneurs must have a comprehensive understanding of the market and the strategic and operational aspects of running a successful business. 

Do you want to be in the front seat in media-oriented companies and lead them to success? Then, the Master's specialisation in Digital Media Business is the right path for you. 

Content of the Master's specialisation in Digital Media Business 

The Digital Media Business specialisation is offered within the Media and Communication Management programme at Macromedia University and is designed to train media business managers to succeed at the intersection of digital media and business management. 

The competencies acquired in this particular specialisation are broadly diversified. You will gain a deep understanding of the global changes in the industries as well as in our daily lives driven by the rise of digital technologies. You are prepared to conceive, develop and market innovative offers for companies employing your cross-disciplinary versatility and strong methodological knowledge.   

You will acquire comprehensive strategic, design, technical and business skills to develop digital media products at a high project-managerial level. You will critically analyse different types of Web 2.0 services, especially social media, apps and other mobile services while also learning to develop new business models in this context. Furthermore, you are challenged as “entrepreneurs” and prepared to sharpen your own start-up ideas, not only strategically but also regarding practical start-up requirements.  

With a thorough understanding of the workings of digital media and practical experiences through projects, you are prepared to run successful digital campaigns, shape innovative platforms and leverage new channels successfully.

Ready to take the next step? Start your online application now. 

For complete details of the programme, download the Master brochure

Your career prospects

By the time you graduate, you will have developed strong expertise in digital media and practical skills along with sharp business acumen, which renders you a high potential candidate for challenging roles in digital companies. 

Potential employers for our graduates are media agencies, e-commerce companies, broadcasting companies and the digital department in different types of corporations. You may find interesting professional opportunities as: 

  • Digital media manager
  • Project manager
  • Advertising account executive
  • Co-founder in internet start-ups in the digital media industry
  • Digital business consultant
  • Digital media consultant

Are you convinced yet? Read some inspiring career stories of our alumni and find out what your prospects are. 

Strong focus on practice with more than 500 practice partners

Practice is at the core of our study approach at the Macromedia University. Our professors of Digital Media Business will guide you throughout your studies and ensure that you gain practical experience in all aspects of digital media and management. With our well-maintained network of more than 500 company partners, you will get the chance to work on real-life practice projects. This is your chance to apply and expand the classroom knowledge directly in practice.  
In our project portal, you can get a first impression of our practice partner companies in the industry. These include, among others, the Sky Group, ProSiebenSat.1, Rolls Royce MotorCars Ltd. and Microsoft. 

Who can apply 

Following the non-consecutive philosophy at Macromedia University, our programmes are open for students from all backgrounds. You do not necessarily need to have a related undergraduate degree to join. Our Master students come with undergraduate degrees in a wide range of areas, such as business management, design, humanities, social sciences and so on.
 

Admission requirements

1. A recognised Bachelor's degree
A Bachelor's degree with 210 ECTS for admission to the 3-semester Master's programme with 90 ECTS or a Bachelor's degree with 180 ECTS for admission to the 4-semester Master's programme with 120 ECTS.

2. English language proficiency
TOEFL test with at least 72 out of 120 points or IELTS with at least 6.0 out of 9 is required. Equivalent qualifications may also be accepted, as applicable. For more information, see how to apply.

Do you have any questions?

We would be happy to answer your questions and give you personalised advice on our programmes and university. Get in touch with us now using one of the following ways: We are eager to help you find a study programme that’s perfect for you.

INFORM YOURSELF

Request the Master brochure to get the complete overview of the study programmes, entry requirements, application process and finances.

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MACROMEDIA UNIVERSITY AMONG TOP 3

360° Virtual Campus Tour

Get an inside look into the Berlin Campus through this 360° virtual tour. Follow our student guides and explore the classrooms, media lab and more.

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MACROMEDIA UNIVERSITY AMONG TOP 3

MACROMEDIA UNIVERSITY AMONG TOP 3

A recent study by the German Institute for Service Quality (DISQ) ranks Macromedia University’s courses and services at the third position.

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MUNICH TOP IN QUALITY OF LIVING

Mercer recently ranked Munich 4th in their Quality of Living Ranking. The beautiful Bavarian city is home to one of our campuses.

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EXPERIENCE THE DIGITAL WORLD

The latest equipment in Virtual Reality, Augmented Reality, Drones and 360 degrees cameras are available for practice at Macromedia.

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The PhD cooperation with the University of Westminster

PHD-PROGRAMME

Earn your PhD from England while living in Germany. The PhD cooperation with the University of Westminster makes it possible.

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PROJECTS WITH PRACTICE PARTNERS

Cooperation with industry is at the core of our teaching. Get a few glimpses of some exciting projects our students have worked on. (2:05 min)

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MACROMEDIA AS A UNIVERSITY OF APPLIED SCIENCES

Find out how being a University of Applied Sciences shapes the teaching at the Macromedia University. (2:53 min)

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Your benefits at Macromedia University

  • Top position in CHE Ranking 2014/15*
  • Small classes with intensive, individual supervision
  • Globally recognised, state-approved degrees, accredited by FIBAA
  • Campuses in popular German cities that are also major commercial hubs
  • Authentic, practice oriented projects with over 500 well-known companies
  • Highly qualified professors and industry insiders as lecturers
  • International students from all continents
  • Career perspectives in Germany: 18 months visa after successful graduation
  • Master’s degree on three days a week (e.g. from Thursday to Saturday)
  • Buddy network for international students
  • Several Programmes entirely in English
  • Campus locations situated in the very centre of Germany’s industrial locations
  • Worldwide network of Partner Universities

*Centre for Higher Education, www.che.de

Media and Communication Management M.A. Study Programme

Digital Media Business Specialisation

  • Academic Degree

    Master of Arts

  • Programme format

    Full-time (on campus)

  • Duration of Study

    3 semesters for Summer Semester start and 4 semesters for winter start

  • ECTS

    90 ECTS and 120 ECTS for the 3-semester and 4-semester Master's respectively

  • Starting

    Winter Semester: October 15
    Summer Semester: March 15

  • Location

    Berlin, Munich

  • Tuition fee

    Non-EU students
    6,400 € per semester plus 750 € registration fee.
    EU students
    6,400 € per semester plus 500 € registration fee.
    Starting from 500 € per month with guarantee.
    More information here.

  • Language

    English

  • Application deadline EU

    15.02. (for programmes starting in March)
    15.08. (for programmes starting in October)

  • Application deadline Non-EU

    15.12. (for programmes starting in March)
    15.06. (for programmes starting in October)

  • Who can apply

    This is a non-consecutive Master’s programme, i.e., it is open for students with undergraduate degree in diverse areas.

  • Application process

    Apply online with the following documents: Bachelor's degree with 180 ECTS ( for winter start) or 210 ECTS (for summer start); TOEFL (at least 72 out of 120) or IELTS (at least 6.0 out of 9) or equivalent; Curriculum Vitae, letter of recommendation by your lecturer or employer and a motivation statement
    Apply online now.

Digital Media Business (M.A.). Order the information materials now.

It’s for free and without any obligations.

Partners

Adidas logo
Adobe logo
Bilfinger logo
BMW logo - a practice partner of Macromedia University
0_Capgemini
0_Discovery
Escada logo - a practice partner company
Greenpeace logo - Macromedia University practice partner
Mercedes Benz logo - a Macromedia practice partner company
Microsoft logo - a practice partner of Macromedia University
Red Bull logo - practice partner company
Warner Music logo -a practice partner of Macromedia University
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Locations

We offer Digital Media Business (M.A.) in

Please don't hesitate to get in touch with us:

 

  • Phone numbers:
  • Munich +49 89 544151-0
  • Stuttgart +49 711 280738-0
  • Cologne +49 221 31082-0
  • Hamburg +49 40 3003089-0
  • Berlin +49 30 2021512-0

    Every Tuesday and Thursday, we organise a webinar for interested applicants. Sign up to join the next session.

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