Study Design Thinking (M.A.)

Master's Degree in Design Management: Design Thinking Specialisation

Design thinking is no longer limited to the creative sector or function. It is a proven methodology of applying creative thinking to solve problems and design new solutions. Design Thinking uses methods and concepts from the creative field to tackle the most diverse challenges, without losing sight of the core business strategy and customer needs. 

Today, design thinking has become a major strategic tool to drive innovation in companies. Innovative design focussed companies have laid the groundwork for its application by demonstrating how it can be used to design more appealing, intuitive and user-friendly products. Apple and Ideo are some successful examples. 

Design thinking is applied in interdisciplinary projects where design and management are integrated to design innovative solutions. In order to successfully establish new products and services in the market, in addition to a deep understanding of customer requirements, the product teams must also consider profitability, technical feasibility and future developments. The Master’s specialisation in Design Thinking prepares you to think outside the box to devise improved and new solutions keeping the user needs and value creation at the centre. 

Design Thinking master's course teaches you the ability to learn from people, uncover patterns and apply design principles to discover optimal solutions. Do you want to improve products and services applying your creativity and user-orientation? Then the Master's specialisation in Design Thinking is just the right match for you.
  

Content of the Master's specialisation in Design Thinking

In this course, students are not exclusively trained for creative industries. Far beyond this, they are prepared to overcome the limitations in their own mind to solve a wide variety of problems. Students gain expertise in design thinking through specialised courses and projects as well as through the topic of their Master’s thesis. While working in teams on practical projects, the close interrelation of design thinking with marketing and management will be apparent. Students will learn to address the needs of diverse groups and keep an open mind while developing a positive attitude towards change and challenging themselves. Get a quick overview of the study programme content below:
  • Design project management 
  • Framework of design management
  • Contemporary design theories and applied design strategy
  • Strategy and innovation processes
  • Leadership and Entrepreneurial thinking
  • Applied HCD and User Experience (UX) principles
  • Focus project and master’s thesis

Your competencies after the Master's specialisation in Design Thinking 

Application of design thinking is no longer limited to creative industry. It is widely used as an innovation tool in all types of companies globally. This means, with the M.A. in Design thinking, you will develop diverse competencies which open up unmatched professional opportunities in a wide range of areas.

During your studies, you will learn to develop creative ideas and lead project teams through planning and execution. In addition to social and professional competencies, we place a strong emphasis on developing your abilities to work scientifically and apply proven methods.

All these competencies are taught in practice, courses, lectures and case studies. With your master's thesis, you will be able to apply and prove your knowledge in the topic of your choice. Students who study the Master's degree in Design Thinking can work on study projects in the following areas:
  • Project management and project controlling
  • Design methods, models and theories
  • Linear models and interactive design
  • Leadership and self-management
  • User Experience Design and Design Systems
  • Design theory

Ready to take the next step? Then, start your online application now.
For complete details on the programme, download the brochure


Potential careers after the Design Thinking specialisation

With the Master's specialisation in Design Thinking, you qualify for numerous opportunities in design-oriented organisations. Potential employers could be advertising agencies, media houses, fashion houses, innovative corporations and start-ups. Some examples of potential future roles, among others, are:
  • Product Developer
  • Service Developer
  • Product Manager
  • Head of Design
  • Design Strategist
  • Creative Director
  • Design Researcher
  • Brand Manager

Want to learn more about your future prospects? Let our alumni inspire you with their exciting career stories

Strong focus on practice with over 500 practice partners

Practice is an integral aspect of our study approach. Throughout the Design Thinking course, you will carry out practical projects where you will apply the theoretical knowledge to real business scenarios. Through these projects with companies within our wide network of more than 500 partners, you have the opportunity to sharpen your practical skills while also making valuable contacts for future. Your professors will guide you during these projects and help you gain broad practical experience that will be valuable in your future career.

In our project portal, you can get a first impression of our cooperation with the top players in the industry, such as Adobe, Sony Music, Microsoft and Sky.
 

Admission requirements

1. A recognised Bachelor's degree
A Bachelor's degree with 210 ECTS for admission to the 3-semester Master's programme with 90 ECTS or a Bachelor's degree with 180 ECTS for admission to the 4-semester Master's programme with 120 ECTS.

2. English language proficiency
TOEFL test with at least 72 out of 120 points or IELTS with at least 6.0 out of 9 is required. Equivalent qualifications may also be accepted, as applicable. For more information, see how to apply.

Do you have any questions?

We would be happy to answer your questions and give you personalised advice on our programmes and university. Get in touch with us now using one of the following ways: We are eager to help you find a study programme that’s perfect for you.

Request the Master brochure.

INFORM YOURSELF

Request the Master brochure to get the complete overview of the study programmes, entry requirements, application process and finances.

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MACROMEDIA UNIVERSITY AMONG TOP 3

360° Virtual Campus Tour

Get an inside look into the Berlin Campus through this 360° virtual tour. Follow our student guides and explore the classrooms, media lab and more.

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MACROMEDIA UNIVERSITY AMONG TOP 3

MACROMEDIA UNIVERSITY AMONG TOP 3

A recent study by the German Institute for Service Quality (DISQ) ranks Macromedia University’s courses and services at the third position.

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Experience the digital world

EXPERIENCE THE DIGITAL WORLD

The latest equipment in Virtual Reality, Augmented Reality, Drones and 360 degrees cameras are available for practice at Macromedia.

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Design thinking workshop in Italy

DESIGN THINKING WORKSHOP IN ITALY

Our Munich-based design students spent a week full of workshops and lectures while enjoying everything Puglia, the beautiful South Italian region, has to offer. 

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Smart Innovation: Connecting design to strategy. Macromedia hosted an international conference with the renowned Design Management Institute (DMI).

DESIGN THINKING

Smart Innovation: Connecting design to strategy. Macromedia hosted an international conference with the renowned Design Management Institute (DMI).

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Master students worked with BOSCH Security Systems on a project

PROJECT WITH BOSCH SECURITY SYSTEMS

Our master students worked with BOSCH Security Systems on a project for product innovations in the context of the IoT (Internet of Things).

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A video still of Allianz arena taken from a Macromedia University video spot

PROJECTS WITH PRACTICE PARTNERS

Cooperation with industry is at the core of our teaching. Get a few glimpses of some exciting projects our students have worked on. (2:05 min)

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Macromedia as a university of applied sciences

MACROMEDIA AS A UNIVERSITY OF APPLIED SCIENCES

Find out how being a University of Applied Sciences shapes the teaching at the Macromedia University. (2:53 min)

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Your benefits at Macromedia University

  • Top position in CHE Ranking 2014/15*
  • Small classes with intensive, individual supervision
  • Globally recognised, state-approved degrees, accredited by FIBAA
  • Campuses in popular German cities that are also major commercial hubs
  • Authentic, practice oriented projects with over 500 well-known companies
  • Highly qualified professors and industry insiders as lecturers
  • International students from all continents
  • Career perspectives in Germany: 18 months visa after successful graduation
  • Master’s degree on three days a week (e.g. from Thursday to Saturday)
  • Buddy network for international students
  • Several Programmes entirely in English
  • Campus locations situated in the very centre of Germany’s industrial locations
  • Worldwide network of Partner Universities

*Centre for Higher Education, www.che.de

Study Programme
Design Management M.A.

Specialisation
Design Thinking

  • Academic Degree

    Master of Arts

  • Programme format

    Full-time (on campus)

  • Duration of Study

    3 semesters for Summer Semester start and 4 semesters for winter start

  • ECTS

    90 ECTS and 120 ECTS for the 3-semester and 4-semester Master's respectively

  • Starting

    Winter Semester: October 1
    Summer Semester: March 15

  • Location

    Munich

  • Tuition fee

    Non-EU students
    6,500 € per semester plus 750 € registration fee.
    EU students
    6,500 € per semester plus 500 € registration fee.
    Starting from 500 € per month with guarantee.
    More information here.

  • Language

    English

  • Application deadline EU

    15.02. (for programmes starting in March)
    15.08. (for programmes starting in October)

  • Application deadline Non-EU

    15.12. (for programmes starting in March)
    15.06. (for programmes starting in October)

  • Who can apply

    This is a non-consecutive Master’s programme, i.e., it is open for students with undergraduate degree in diverse areas.

  • Application process

    Apply online with the following documents: Bachelor's degree with 180 ECTS ( for winter start) or 210 ECTS (for summer start); TOEFL (at least 72 out of 120) or IELTS (at least 6.0 out of 9) or equivalent; Curriculum Vitae, letter of recommendation by your lecturer or employer and a motivation statement
    Apply online now.

Design Thinking (M.A.). Order the information materials now.

It’s for free and without any obligations.

Projects

AIRBUS: Combating environmental pollution through satellite imagery

AIRBUS: Combating environmental pollution through satellite imagery

With "The big picture"-Technology by AIRBUS, satellites and drones capture high-resolution images of the earth's surface every day. The application of these images is wide spread and of particular use in industrial, economic and scientific ...

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BSH Home Appliances: Ideas for the applicant management

BSH Home Appliances: Ideas for the applicant management

In the world of Work 4.0, the competition for competent employees is regarded as a key factor for th ...

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Stiftung Bauhaus Dessau: Multimedia productions

Stiftung Bauhaus Dessau: Multimedia productions

The Bauhaus celebrates its 100th birthday. It was the most influential art school of the 20th centur ...

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German Savings Bank Finance Group (DSV): Future Scenarios of Blockchain Technology

German Savings Bank Finance Group (DSV): Future Scenarios of Blockchain Technology

In the finances branche, blockchain technology belongs to the most discussed digital future trends a ...

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SAP: The integration of Artificial Intelligence into a business-software

SAP: The integration of Artificial Intelligence into a business-software

Learn from the best: Macromedia Master students enjoyed the great opportunity to carry out a researc ...

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Workshop Design Thinking - Excursion to Southern Italy

Workshop Design Thinking - Excursion to Southern Italy

Welcome to Puglia, Italy: Together with their host Prof. Dr. Jürgen Faust, Design Professor Oliver S ...

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RWE Supply & Trading: Redesign of the user interface for optimizing power plant usage

RWE Supply & Trading: Redesign of the user interface for optimizing power plant usage

RWE Supply & Trading GmbH is RWE AG's commercial hub for energy and energy-related raw materials ...

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Ideas for the further development of FAZs service portfolio

Ideas for the further development of FAZs service portfolio

How do FAZ readers want to consume their news in the future? On what kind of screen, with what depth ...

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Partners

Adidas logo
Adobe logo
Bilfinger logo
BMW logo - a practice partner of Macromedia University
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0_Discovery
Escada logo - a practice partner company
Greenpeace logo - Macromedia University practice partner
Mercedes Benz logo - a Macromedia practice partner company
Microsoft logo - a practice partner of Macromedia University
Red Bull logo - practice partner company
Warner Music logo -a practice partner of Macromedia University
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Locations

We offer Design Thinking (M.A.) in
Please don't hesitate to get in touch with us:

 

  • Phone numbers:
  • Munich +49 89 544151-0
  • Stuttgart +49 711 280738-0
  • Cologne +49 221 31082-0
  • Hamburg +49 40 3003089-0
  • Berlin +49 30 2021512-0

    Every Tuesday and Thursday, we organise a webinar for interested applicants. Sign up to join the next session.

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Please contact us Monday to Friday from 10 am to 6 pm.