Study Media and Communication Management (B.A.)

Media Management: international, digital and interconnected

"Media management combines analytical and creative thinking. You always need that special idea, but you also need a clear idea of the initial situation and the goals. This isn't for lone wolves. Media managers must lead multi-faceted, often international teams towards innovative solutions. Obviously, your own overseas experience is just as important here as good English skills." Prof. Dr. Dr. Castulus Kolo, Director of Media and Communication Management

Film, TV, Web and even the whole print and advertising market is a global business. Ideas are sold internationally as well as complete film products or brand campaigns. Furthermore major corporations and organisations act and communicate globally. More than ever before the media and communication market needs managers who are familiar with international aspects of media business, media rights and cultural differences.

The Bachelor’s degree programme in Media and Communication Management will give you the theoretical insights and practical skills you need to be successful in an international media context. Foundation courses in media, communication, and management will provide you with a basic knowledge of four major career-oriented fields: 

- Brand Management and Advertising

- Corporate Communications and PR

- Internet Management

- TV Management and Broadcasting
 
The knowledge you acquire will allow you to work flexibly and efficiently within a changing media landscape and the new digital economy. This B.A. degree programme concentrates on developing creativity and management capabilities. Students especially benefit from interaction with other Macromedia courses in creative areas: film and television, media and communication design, and journalism. Upon graduation, you can embark directly on your chosen career or enroll in a Master’s degree programme.
 

Your competencies after the Media and Communication Management (BA)

The Media and Communication Management course is a multi-faceted programme that provides you with theoretical and practical competencies to successfully operate as an all-rounder in the international context. To this end, you acquire basic knowledge in the areas of media, communication and management. You will intensively engage with communication topics such as brand management, advertising, corporate communications, public relations and event management with a particular focus on online and moving image communication.

Besides learning to apply scientific methods in your work, you will also develop strong social skills such as interdisciplinary cooperation and communication to be a successful team player and a manager. You will acquire specialist competencies through specific modules which are the following:

  • Understanding Media & Communication
  • Startegic Corporate Communication
  • Campaigning and Crossmedia
  • Advertising Psychology
  • In-House Communication and Corporate Media 
  • Special Topics in Media and Communication Management

Career Prospects

Due to the growing significance of media and communication for all types of organisations, there is an increased demand for professional media and communication managers who have interdisciplinary training and digital competence. 
As a graduate of the Media and Communication Management (BA) degree at Macromedia University, you have the opportunity to choose from diverse career paths in different types of organisations.  
The employment rate of the Macromedia graduates in the area of communication management is already very high right after the Bachelor. Examples of future roles for you are the following:
  • Marketing and communication manager
  • Strategy consultant
  • Project manager for online media
  • Press reviewer for a global media company
  • Startup founder
  • Strategic planner
 
Learn about the exciting career stories of our alumni and find out what possibilities exist for you. 

Strong focus on practice 

Throughout the course, you will carry out practical projects where the theoretical knowledge will be applied to real life scenarios, usually in co-operation with external businesses and partner companies. While working on the study projects, you will gain tangible practical skills that are crucial to becoming a successful manager in the Industry 4.0 that is constantly evolving. In addition to honing your professional skills, you will polish your personal skills, such as teamwork, leadership and communication, thus growing into a well-rounded professional.

Fully accredited semester abroad

At the Macromedia University, we empower you to widen your international perspectives. You will spend a semester at one of our renowned international partner institutions and earn fully accredited 30 ECTS points towards your degree. During this semester, you will make valuable contacts, gain experience of living abroad and perhaps make friends for life. The semester abroad is often the highlight for our students as it is an adventurous time when they can grow personally and learn about new cultures and mentalities.  
What’s it like during the semester abroad? Find out on our student blog from abroad.  


Direct path from Bachelor to Master

After your Bachelor studies, you have the chance to continue directly into a related Macromedia Master programme if you have earned 210 ECTS with the 7 semester Bachelor’s degree. The following Master specialisations are the perfect choices for your graduate studies:

If you complete your studies with only 180 ECTS, you can complete the Pre-Semester to obtain the required extra 30 ECTS for admission to our Master programmes. The transition is seamless.

Do you have any questions?

We would be happy to answer your questions and give you personalised advice on our programmes and university. Get in touch with us now using one of the following ways:
We are eager to help you find a study programme that’s perfect for you.

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EXPERIENCE THE DIGITAL WORLD

The latest equipment in Virtual Reality, Augmented Reality, Drones and 360 degrees cameras are available for practice at Macromedia.

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MEDIA AND COMMUNICATION STUDIES IN BERLIN

What’s it like to study media and communication in Berlin - an international hub for media and creativity? Get to know it from the Macromedia community in Berlin. (1:47 min)

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COOPERATION WITH MERCEDES-BENZ CONSULTING

Macromedia University and Mercedes-Benz Consulting collaborated on a project about big data and customer relations management. (2:45 min) 

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MACROMEDIA AS A UNIVERSITY OF APPLIED SCIENCES

Find out how being a University of Applied Sciences shapes the teaching at the Macromedia University. (2:53 min)

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Your benefits at Macromedia University

  • Top position in CHE Ranking 2014/15*
  • Small classes with intensive, individual supervision
  • Globally recognised, state-approved degrees, accredited by FIBAA
  • Campuses in Munich and Berlin: Top 6 and Top 7 of the “Best Student Cities 2018” worldwide**
  • Authentic, practice-oriented projects
  • Highly qualified professors and industry insiders as lecturers
  • International students
  • Career perspective in Germany
  • Buddy network for international students
  • Programmes entirely in English
  • Campus locations situated in Germany’s industrial centres
  • International network of Partner Universities

*Centre for Higher Education, www.che.de
**QS Best Student Cities index, www.topuniversities.com


Study Programme Media Management B.A.

Media and Communication Management

  • Academic Degree

    Bachelor of Arts
    Optional: Additional Degree B.A. (hons)

  • Duration of Study

    7 Semesters ( including 1 Semester Abroad)

  • ECTS

    210

  • Starting

    Winter Term

  • Location

    Munich, Cologne, Berlin

  • Tuition fee

    e.g. 5,150 € per semester
    plus 500 € registration fee
    (for students from EU countries).
    More information here.

  • Language

    English

  • Student Advisory Service

    Do you have questions regarding the admission requirements, the course details and other matters? Simply, contact our Student Advisory Service and get study advice tailored to your need.  

Media and Communication Management (B.A.). Order the information materials now.

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Alumni

Christin Bachofer

Account Manager, Microsoft Deutschland GmbH

Ferdinand Delius

Trainee Sales, Dr. Oetker

Nikolas Rupp

Marketing at Ratiopharm Ulm / BEKO Basketball National league

Anna Kugler

Communications Specialist, Unilever Deutschland GmbH

Projects

Mercedes-Benz Consulting: Drafting integrated mobility solutions

Mercedes-Benz Consulting: Drafting integrated mobility solutions

What does „driving a car“ even mean nowadays? Which kind of driving experience will still be attractive to future customers? And how is that going to effect the digital and physical customer experience? Lead by the guiding principle „Radical Change M ...

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Italian Embassy in Berlin: Social Media Communication Strategy for Events and Network Analysis

Italian Embassy in Berlin: Social Media Communication Strategy for Events and Network Analysis

The Embassy organises series of events for the Italian community in Berlin and it aims at improving ...

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DuMont: Business Models for a Smart City

DuMont: Business Models for a Smart City

The moment we pay our restaurant bill with our smartphone, the instant we use augmented reality to n ...

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Literary Salon Britta Gansebohm: A tribute

Literary Salon Britta Gansebohm: A tribute

Within the framework of the „From Expat to Wahlberliner. International writers in Berlin“ series spo ...

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Groupon: Benchmark-Study

Groupon: Benchmark-Study

What market potential is there in online-couponing? What is characteristic for the business model wi ...

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Porsche Museum: Campaign concept for special exhibition

Porsche Museum: Campaign concept for special exhibition

From October 30, 2016 a new exhibition can be seen at the Porsche Museum: “Roadbook. The Porsche Mus ...

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Booklet of Participation: initiating a charity campaign

Booklet of Participation: initiating a charity campaign

A Berlin student project makes a splash: Under the direction of Prof. Dr. Gernot Wolfram, MA student ...

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ESS: communication ideas for large European research facility

ESS: communication ideas for large European research facility

Lund in southern Sweden is home to the world's most powerful neutron spallation source. 17 European ...

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Partners

0_Adidas
0_Adobe
0_Bilfinger
0_BMW
0_Capgemini
0_Escada
0_Green Peace
0_Mercedes Benz
0_Microsoft
0_Red Bull
0_rWarner Music
0_s1. FC Köln

Please don't hesitate to get in touch with us:

 

  • Phone numbers:
  • Munich +49 89 544151-0
  • Stuttgart +49 711 280738-0
  • Cologne +49 221 31082-0
  • Hamburg +49 40 3003089-0
  • Berlin +49 30 2021512-0

    Every Tuesday and Thursday, we organise a webinar for interested applicants. Sign up to join the next session.

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