Study Media and Communication Management (B.A.)

Media Management : International, digital and interconnected

"Media management combines analytical and creative thinking. You always need that special idea, but you also need a clear idea of the initial situation and the goals. This isn't for lone wolves. Media managers must lead multi-faceted, often international teams towards innovative solutions. Obviously, your own overseas experience is just as important here as good English skills." Prof. Dr. Dr. Castulus Kolo, Director of Media and Communication Management

Film, TV, Web and even the whole print and advertising market is a global business. Ideas are sold internationally as well as complete film products or brand campaigns. Furthermore major corporations and organisations act and communicate globally. More than ever before the media and communication market needs managers who are familiar with international aspects of media business, media rights and cultural differences.

The Bachelor’s degree programme in Media and Communication Management will give you the theoretical insights and practical skills you need to be successful in an international media context. Foundation courses in media, communication, and management will provide you with a basic knowledge of four major career-oriented fields: 

- Brand Management and Advertising

- Corporate Communications and PR

- Internet Management

- TV Management and Broadcasting
The knowledge you acquire will allow you to work flexibly and efficiently within a changing media landscape and the new digital economy. This B.A. degree programme concentrates on developing creativity and management capabilities. Students especially benefit from interaction with other Macromedia courses in creative areas: film and television, media and communication design, and journalism. Upon graduation, you can embark directly on your chosen career or enroll in a Master’s degree programme.

Your competencies after the Media and Communication Management (BA)

The Media and Communication Management course is a multi-faceted programme that provides you with theoretical and practical competencies to successfully operate as an all-rounder in the international context. To this end, you acquire basic knowledge in the areas of media, communication and management. You will intensively engage with communication topics such as brand management, advertising, corporate communications, public relations and event management with a particular focus on online and moving image communication.

Besides learning to apply scientific methods in your work, you will also develop strong social skills such as interdisciplinary cooperation and communication to be a successful team player and a manager. You will acquire specialist competencies in the following areas:

  • Strategic and operational brand management 
  • Integrated communication and cross-media
  • Digital branding and social media
  • Event psychology and innovation management

Career Prospects

Due to the growing significance of media and communication for all types of organizations, there is an increased demand for professional media and communication managers who have interdisciplinary training and digital competence. 
As a graduate of the Media and Communication Management (BA) degree at Macromedia University, you have the opportunity to choose from diverse career paths in different types of organizations.  
The employment rate of the Macromedia graduates in the area of communication management is already very high right after the Bachelor. Examples of future roles for you are the following:
  • Account Manager in an advertising agency
  • Communication manager
  • Social media manager or event manager
  • Account Manager in a media agency
  • Press reviewer for a global media company
  • Project Manager for online media
Learn about the exciting career stories of our alumni and find out what possibilities exist for you. 

Do you have any questions?

We would be happy to answer your questions and give you personalized advice on our programmes and university. Get in touch with us now using one of the following ways:
We are eager to help you find a study programme that’s perfect for you.

Your benefits at Macromedia University

  • Top position in CHE Ranking 2014/15
  • Small classes with intensive, individual supervision
  • Globally recognised, state-approved degrees, accredited by FIBAA
  • Campuses in Munich, Cologne, Hamburg and Berlin
  • Authentic, practice-oriented projects
  • Highly qualified professors and industry insiders as lecturers
  • International students
  • Career perspective in Germany
  • Buddy network for international students
  • Programmes entirely in English
  • Campus locations situated in Germany’s industrial centres
  • International network of Partner Universities

Study Programme Media Management B.A.

Media and Communication Management

  • Academic Degree

    Bachelor of Arts

  • Duration of Study

    7 Semester, 1 Semester Abroad

  • ECTS


  • Starting

    Winter Term

  • Location

    Munich, Cologne, Hamburg, Berlin

  • Tuition fee

    e.g. 5,150 € per semester
    plus 500 € registration fee
    (for students from EU countries).
    More information here.

  • Language


  • Student Advisory Service

    Do you have questions regarding the admission requirements, the course details and other matters? Simply, contact our Student Advisory Service and get study advice tailored to your need.  


Christin Bachofer

Account Manager, Microsoft Deutschland GmbH

Ferdinand Delius

Trainee Sales, Dr. Oetker

Nikolas Rupp

Marketing at Ratiopharm Ulm / BEKO Basketball National league

Anna Kugler

Communications Specialist, Unilever Deutschland GmbH


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Literary Salon Britta Gansebohm: A tribute

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We offer Media and Communication Management (B.A.) in

Please don't hesitate to get in touch with us:


  • Phone numbers:
  • Munich +49 89 544151-0
  • Stuttgart +49 711 280738-0
  • Cologne +49 221 31082-0
  • Hamburg +49 40 3003089-0
  • Berlin +49 30 2021512-0

    Every Tuesday, we organize a webinar for interested applicants. Sign up to join the next session.

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