Media and Communication Management BA (Hons) - with Additional German Bachelor's degree

In cooperation with University of Westminster Learn more>

Manage communication and media in the digital world

Are you interested in a bachelor’s degree course that combines communications, media and management? Do you want to study at one of the best media schools in Germany in the media metropolises like Berlin or Munich? If so, then the Bachelor of Honours Programme in Media and Communication Management is for you. This course offers a combination of creative and management units and a wealth of practical experience.

The all-inclusive curriculum rich in practical elements helps you develop the full range of competencies that are crucial to thrive as managers in the fast evolving media industry. Through foundation courses in marketing, digital media management, advertising, branding, public relations and broadcasting, you will gain a holistic overview of what modern media and communication management entails in an international context. You will also gain hands-on knowledge of production of digital and interactive media, music, videos as well as conventional mass media and print materials. 

Therefore, you will be fully prepared to succeed as creative and strategic media manager at the interfaces of communications, marketing and media productions. 

Content of the media and communication management course

The Media and Communication Management course covers comprehensive topics in a well-designed curriculum. You will develop a strong foundation in three major career-oriented fields: 

  • Brand management and marketing
  • Corporate communications, public relations and social media
  • Event management

    Request the brochure to get the complete details of the media and communications course. Start the Express Application now and we will guide you through the next steps. 

Strategic collaboration with the University of Westminster

This programme is a part of our strategic collaboration with the world renowned University of Westminster. You will be enrolled at the University of Westminster while studying in Germany at one of the campuses of the Macromedia University. You will be studying an extensive practice-oriented curriculum which fully complies with the guidelines of the University of Westminster as well as those of Macromedia University. Upon graduation, you will receive the globally recognized BA (Hons) degree. 

Additional Degree Option: Earn the German BA along with your BA Hons

In this programme, you also have the exciting opportunity to earn the additional German BA degree. This is a perfect way to distinguish yourself with two internationally recognized Bachelor’s degrees from the two renowned universities. Unlike the regular German Bachelor degrees, in this case, you do not need to fulfil the German admissions criteria for university of applied sciences. 

How the Additional Degree Works: After you successfully complete the sixth semester, the University of Westminster awards you the accredited degree of BA (Hons). Then, you will enrol for the additional semester in the corresponding Macromedia course in order to earn the extra 30 ECTS required for the German BA degree. Upon successful completion of this semester, you receive the state-recognized Bachelor of Arts from the Macromedia University.

Benefits of the Additional Degree 

  • Earn two internationally recognized bachelor degrees in seven semesters
  • No need to meet the German admissions criteria. You have to fulfill only the UK admissions criteria to be eligible to join the Addition Degree track
  • Write only one BA thesis for the two degrees

Program Schedule

The programme starts in October and depending upon which option you choose, the program is 6 to 7 semesters long. 

Winter term deadline: EU 15.08. / Non EU 15.07. 

Admissions requirements

For the BA (Hons) from the University of Westminster, please find the country-specific admission requirements here

For the Additional Degree track, you are exempt from the German admissions requirement. You have to meet only the UK admissions requirement. This means you can join the German Bachelor track in the seventh semester if you have a recognized high school graduation certificate or equivalent and proof of English language proficiency (TOEFL/IELTS). 

Career prospects after graduation

Our graduates' cross-media versatility, knowledge of media management, integrated communication and strategic branding along with their digital competence is highly sought after by companies, PR and advertising agencies, digital start-ups, non-profit organisations and public administration. After graduation, you can jump-start your career in exciting roles such as: 

  • (Online) Marketing manager
  • Marketing and communications manager
  • Media consultant
  • Account manager
  • Media production expert
  • Product manager
  • Social media manager
  • Press officer
  • Project manager 
  • Market researcher

Practice-led learning 

With a network of over 500 well-known companies as practice partners, you have plenty of opportunities to gain tangible practical skills that are valuable in your future jobs. Every semester, you will work on study projects with a project partner under close supervision from our highly qualified professors. While working in teams on these challenging projects, you will develop not only your professional skills but also key personal skills like teamwork, leadership and communication.

During the internship semester, you will work for a company applying your knowledge in real business scenarios. As for many of our students, the internship can often lead to a full time job offer. 

Do you have any questions?

We would be happy to answer your questions and give you personalized advice on our programmes and university. Get in touch with us now using one of the following ways:
We are eager to help you find a study programme that’s perfect for you.

Your benefits at Macromedia University

  • Top position in CHE Ranking 2014/15
  • Small classes with intensive, individual supervision
  • Globally recognised, state-approved degrees, accredited by FIBAA
  • Campuses in Munich, Cologne, Hamburg and Berlin
  • Authentic, practice-oriented projects
  • Highly qualified professors and industry insiders as lecturers
  • International students
  • Career perspective in Germany
  • Buddy network for international students
  • Programmes entirely in English
  • Campus locations situated in Germany’s industrial centres
  • International network of Partner Universities

Study Programme Media Management B.A.

Media and Communication Management BA (Hons) University of Westminster
Additional Degree option available

  • Academic Degree

    Bachelor of Arts (Hons)

  • Duration of Study

    6 Terms, 1 Term abroad

  • ECTS


  • Starting

    Winter Term

  • Location

    Munich, Berlin, Cologne, Hamburg

  • Tuition fee

    e.g. 5,150 € per semester
    plus 500 € registration fee
    (for students from EU countries).
    More information here.

  • Language


  • Application process

    Recognized school leaving certificate, TOEFL (at least 72 out of 120 points) or IELTS (at least 6 out of 9), Curriculum vitae, Letter of motivation, personal interview (optional).


Christin Bachofer

Account Manager, Microsoft Deutschland GmbH

Ferdinand Delius

Trainee Sales, Dr. Oetker

Nikolas Rupp

Marketing at Ratiopharm Ulm / BEKO Basketball National league

Anna Kugler

Communications Specialist, Unilever Deutschland GmbH


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  • Stuttgart +49 711 280738-0
  • Cologne +49 221 31082-0
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Hochschule Macromedia
University of Applied Sciences

Tiziana Ziesing
Central Student Advisory Service

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80335 Munich