Bachelor (Honours) in Media Management with Additional German degree

In cooperation with the University of Westminster

Shape media strategies for the global market 

Are you interested in a Bachelor’s degree course that combines communications, media and management? Do you want to study at one of the best media schools in Germany in the media metropolises like Berlin or Munich? If so, then the Bachelor of Honours Programme in Media and Communication Management is for you.

This course offers a combination of creative and management units and a wealth of practical experience helping you develop the full range of competencies that are crucial to thrive as managers in the fast evolving media industry. Through foundation courses in marketing, digital media management, advertising, branding, public relations and broadcasting, you will gain a holistic overview of what modern media and communication management entails in an international context. You will also gain hands-on knowledge of production of digital and interactive media, music, videos as well as conventional mass media and print materials. 

Therefore, you will be fully prepared to succeed as creative and strategic media manager at the interfaces of communications, marketing and media productions.

Strategic collaboration with the University of Westminster

This programme is a part of our strategic collaboration with the world renowned University of Westminster. You will be enrolled at the University of Westminster while studying in Germany at one of the campuses of the Macromedia University. You will be studying an extensive practice-oriented curriculum which fully complies with the guidelines of the University of Westminster as well as those of Macromedia University. Upon graduation, you will receive the globally recognised BA (Hons) degree. 

Additional Degree: Earn the German BA along with your BA Hons

In this programme, you also have the chance to earn the additional German BA degree. This is a perfect way to distinguish yourself with two internationally recognised Bachelor’s degrees from the two renowned universities. Unlike the regular German Bachelor degrees, in this case, you do not need to fulfill the German admissions criteria for university of applied sciences. 

How the Additional Degree Works: After you successfully complete the sixth semester of the programme, the University of Westminster awards you the accredited degree of BA (Hons). Then, you will enroll for the additional semester in the corresponding Macromedia course in order to earn the extra 30 ECTS required for the German BA degree. Upon successful completion of this semester, you receive the state-recognised Bachelor of Arts degree from the Macromedia University.

Benefits of the Additional Degree 

  • Earn two internationally recognised Bachelor's degrees in seven semesters
  • No need to meet the German admissions criteria. You have to fulfill only the UK admissions criteria to be eligible to join the Addition Degree track
  • Write only one BA thesis for the two degrees

Content of the media and communication management course

The Media and Communication Management course covers comprehensive topics in a well-designed curriculum. You will develop a strong foundation in three major career-oriented fields: 

  • Brand management and marketing
  • Corporate communications, public relations and social media
  • Event management

    Request the brochure to get the complete details of the media and communications course. 

Programme Schedule

The programme starts in October and depending upon which option you choose, the programme is 6 to 7 semesters long. 

Winter term deadline: EU 15.08. / Non EU 15.07. 

Admissions requirements

For the BA (Hons) from the University of Westminster, please find the country-specific admission requirements here

Career prospects after graduation

Our graduates' cross-media versatility, knowledge of media management, integrated communication and strategic branding along with their digital competence is highly sought after by companies, PR and advertising agencies, digital start-ups, non-profit organisations and public administration. After graduation, you can jump-start your career in exciting roles such as: 

  • (Online) Marketing manager
  • Marketing and communications manager
  • Media consultant
  • Account manager
  • Media production expert
  • Product manager
  • Social media manager
  • Press officer
  • Project manager 
  • Market researcher

Practice-led learning 

With a network of over 500 well-known companies as practice partners, you have plenty of opportunities to gain tangible practical skills that are valuable in your future jobs. Every semester, you will work on study projects with a project partner under close supervision from our highly qualified professors. While working in teams on these challenging projects, you will develop not only your professional skills but also key personal skills like teamwork, leadership and communication.

During the internship semester, you will work for a company applying your knowledge in real business scenarios. As for many of our students, the internship can often lead to a full time job offer. 

Do you have any questions?

We would be happy to answer your questions and give you personalised advice on our programmes and university. Get in touch with us now using one of the following ways:
We are eager to help you find a study programme that’s perfect for you.


The complete overview of the study programmes, entry requirements and finances is available in our brochure.

Order brochure now


The latest equipment in Virtual Reality, Augmented Reality, Drones and 360 degrees cameras are available for practice at Macromedia.

Discover our Media Labs


Earn your PhD from a distinguished English University while studying in Germany: Macromedia offers a PhD Programme in cooperation with University of Westminster.

Read more


Find out what the Macromedia community in Berlin has to say about living and studying in Berlin. (1:15 min)

Watch the video


Cooperation with industry is at the core of our teaching. Get a few glimpses of some exciting projects our students have worked on. (2:05 min)

Watch the video


Learn more about the cooperation between Mercedes-Benz Consulting and Macromedia University on a project about big data and customer relations management. (2:45 min)

Watch the video


Find out how being a University of Applied Sciences shapes the teaching at the Macromedia University. (2:53 min)

Watch the video

Your benefits at Macromedia University

  • Top position in CHE Ranking 2014/15*
  • Small classes with intensive, individual supervision
  • Globally recognised, state-approved degrees, accredited by FIBAA
  • Campuses in Munich and Berlin: Top 6 and Top 9 of the “Best Student Cities 2017” worldwide**
  • Authentic, practice-oriented projects
  • Highly qualified professors and industry insiders as lecturers
  • International students
  • Career perspective in Germany
  • Buddy network for international students
  • Programmes entirely in English
  • Campus locations situated in Germany’s industrial centres
  • International network of Partner Universities

*Centre for Higher Education,
**QS Best Student Cities index,

Study Programme Media Management B.A.

Media and Communication Management BA (Hons) University of Westminster

  • Academic Degree

    Bachelor of Arts (Hons)

  • Duration of Study

    6 Terms, 1 Term abroad

  • ECTS


  • Starting

    Winter Term

  • Location

    Munich, Berlin, Cologne

  • Tuition fee

    e.g. 5,150 € per semester
    plus 500 € registration fee
    (for students from EU countries).
    More information here.

  • Language


  • Application process

    Recognised school leaving certificate, TOEFL (at least 72 out of 120 points) or IELTS (at least 6 out of 9), Curriculum vitae, Letter of motivation, personal interview (optional).
    Apply online now.


Christin Bachofer

Account Manager, Microsoft Deutschland GmbH

Ferdinand Delius

Trainee Sales, Dr. Oetker

Nikolas Rupp

Marketing at Ratiopharm Ulm / BEKO Basketball National league

Anna Kugler

Communications Specialist, Unilever Deutschland GmbH


DuMont: Business Models for a Smart City

DuMont: Business Models for a Smart City

The moment we pay our restaurant bill with our smartphone, the instant we use augmented reality to navigate or the second we use collective resources efficiently by sharing and reusing them – these are the moments in which we already live right in th ...

Literary Salon Britta Gansebohm: A tribute

Literary Salon Britta Gansebohm: A tribute

Within the framework of the „From Expat to Wahlberliner. International writers in Berlin“ series spo ...

Groupon: Benchmark-Study

Groupon: Benchmark-Study

What market potential is there in online-couponing? What is characteristic for the business model wi ...

Porsche Museum: Campaign concept for special exhibition

Porsche Museum: Campaign concept for special exhibition

From October 30, 2016 a new exhibition can be seen at the Porsche Museum: “Roadbook. The Porsche Mus ...

Booklet of Participation: initiating a charity campaign

Booklet of Participation: initiating a charity campaign

A Berlin student project makes a splash: Under the direction of Prof. Dr. Gernot Wolfram, MA student ...

ESS: communication ideas for large European research facility

ESS: communication ideas for large European research facility

Lund in southern Sweden is home to the world's most powerful neutron spallation source. 17 European ...

RWE Supply & Trading: Redesign of the user interface for optimizing power plant usage

RWE Supply & Trading: Redesign of the user interface for optimizing power plant usage

RWE Supply & Trading GmbH is RWE AG's commercial hub for energy and energy-related raw materials ...

FAZ: Benchmark study news apps

FAZ: Benchmark study news apps

A project led by Prof. Dr. Alyosh Agarwal, in cooperation with German newspaper Frankfurter Allgemei ...


Please don't hesitate to get in touch with us:


  • Phone numbers:
  • Munich +49 89 544151-0
  • Stuttgart +49 711 280738-0
  • Cologne +49 221 31082-0
  • Hamburg +49 40 3003089-0
  • Berlin +49 30 2021512-0

    Every Tuesday, we organise a webinar for interested applicants. Sign up to join the next session.

Contact us by using WhatsApp

This is how it works:
1. Enter +49 176 15098602
2. Save as contact
3. Text us your questions on WhatsApp

Please contact us Monday to Friday from 10 am to 6 pm.