Study Bachelor's degree in International Management (B.A.)

Business without Borders

The International Management Degree Programme is aimed at students who would like to study management with a strong international and media focus at Germany’s largest private University for Media and Communication.

Globalization and the speed of information in the 21st century have increasingly challenged established companies in regards to their processes and the way they have been operating. From the manufacturers, retailers, service providers to the consumers – old structures have more than once been turned upside down. The big economic crisis of 2008 has shown how quickly entire countries can slip into a recession. Modern and cross skilled management skills (T-shaped qualifications) have become vital in today’s internationalised economy where media and the speed of communication have become as important as the fundamentals of good business administration. 

Your competencies for global success

Students of the International management programme will be prepared for a career in business administration, human resource management, distribution and marketing, public relations, corporate finance as well as controlling or as a corporate strategist. You will acquire extensive expert knowledge through carefully coordinated modules. Here is a small excerpt from the course content:

  • Management concepts
  • Management theories
  • Business Planning
  • Value-added in the trade
  • Internationalization of online services
  • Innovation concepts

A set of electives will allow you to deepen your expertise in the areas of Commerce, Service Management or International Innovation Management.

Career Prospects after the International Management (BA) 

After you graduate, you will have access to a variety of opportunities all over the world. Virtually every internationally operating company is a potential employer for you. An exciting and varied range of tasks is waiting for you, ranging from sales, marketing and public relations to accounting, financing and controlling, to human resource management. Some examples of career opportunities for you are the following: 

  • Project manager for internationalisation of products or company functions
  • International marketing manager
  • International sales manager
  • International e-commerce manager
  • Internationalisation and strategy manager
  • International market researcher
  • International communication and digital media manager
  • Junior consultant for marketing and strategy

 

Learning by doing

Throughout the course, you will carry out practical projects where the theoretical knowledge will be applied to real life scenarios, usually in cooperation with external businesses and partner companies. You can find some recent projects on our project portal and the get first impressions of what it will be like to study at the Macromedia University. 

Internship: Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern under the supervision of your professors. This is a very important part of the course which will give you the opportunity to gain your first practical experience and to start networking with the industry.  

Study abroad: The programme also includes one semester abroad at one of our international partner universities of your choice (Macromedia University’s 6+1 programme).
 

Do you have any questions?

We would be happy to answer your questions and give you personalized advice on our programmes and university. Get in touch with us now using one of the following ways:
We are eager to help you find a study programme that’s perfect for you.

INFORM YOURSELF

The complete overview of the study programmes, entry requirements and finances is available in our brochure.

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EXPERIENCE THE DIGITAL WORLD

The latest equipment in Virtual Reality, Augmented Reality, Drones and 360 degrees cameras are available for practice at Macromedia.

Discover our Media Labs

PHD-Programme

Earn your PhD from a distinguished English University while studying in Germany: Macromedia offers a PhD Programme in cooperation with University of Westminster.

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WELCOME TO BERLIN

Find out what the Macromedia community in Berlin has to say about living and studying in Berlin. (1:15 min)

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PROJECTS WITH PRACTICE PARTNERS

Cooperation with industry is at the core of our teaching. Get a few glimpses of some exciting projects our students have worked on. (2:05 min)

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COOPERATION WITH MERCEDES-BENZ CONSULTING

Learn more about the cooperation between Mercedes-Benz Consulting and Macromedia University on a project about big data and customer relations management. (2:45 min)

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MACROMEDIA AS A UNIVERSITY OF APPLIED SCIENCES

Find out how being a University of Applied Sciences shapes the teaching at the Macromedia University. (2:53 min)

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Your benefits at Macromedia University

  • Top position in CHE Ranking 2014/15*
  • Small classes with intensive, individual supervision
  • Globally recognised, state-approved degrees, accredited by FIBAA
  • Campuses in Munich and Berlin: Top 6 and Top 9 of the “Best Student Cities 2017” worldwide**
  • Authentic, practice-oriented projects
  • Highly qualified professors and industry insiders as lecturers
  • International students
  • Career perspective in Germany
  • Buddy network for international students
  • Programmes entirely in English
  • Campus locations situated in Germany’s industrial centres
  • International network of Partner Universities

*Centre for Higher Education, www.che.de
**QS Best Student Cities index, www.topuniversities.com


Study Programme Management B.A.

International Management

  • Academic Degree

    Bachelor of Arts

  • Duration of Study

    7 Semester, 1 Semester Abroad

  • ECTS

    210

  • Starting

    Winter Term

  • Location

    Munich, Cologne, Berlin

  • Tuition fee

    e.g. 5,150 € per semester
    plus 500 € registration fee
    (for students from EU countries).
    More information here.

  • Language

    English

  • Application process

    Recognized school leaving certificate, personal interview, submission of complete application documents with work samples where applicable.

  • Student Advisory Service

    For further information about the University, financing and scholarships please contact the Student Advisory Service

Alumni

Riva Lewis

Marketing Specialist, BMW Sales Germany, BMW AG

Yashar Azad

Corporate spokesperson Financial Media, Siemens AG

Christin Bachofer

Account Manager, Microsoft Deutschland GmbH

Anna Kugler

Communications Specialist, Unilever Deutschland GmbH

Projects

Groupon: Benchmark-Study

Groupon: Benchmark-Study

What market potential is there in online-couponing? What is characteristic for the business model with the regional shopping- and service-offerings? And is there a way to expand the customer-base? Industry leader GROUPON was curious to get the view o ...

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FC Bayern München: developing international social media activities

FC Bayern München: developing international social media activities

Maintaining close contact with fans is a big priority for Bayern Munich. As well as the fan culture ...

More

Partners

0_Adidas
0_Adobe
0_Bilfinger
0_BMW
0_Capgemini
0_Escada
0_Green Peace
0_Mercedes Benz
0_Microsoft
0_Red Bull
0_rWarner Music
0_s1. FC Köln

Locations

We offer International Management (B.A.) in

Please don't hesitate to get in touch with us:

 

  • Phone numbers:
  • Munich +49 89 544151-0
  • Stuttgart +49 711 280738-0
  • Cologne +49 221 31082-0
  • Hamburg +49 40 3003089-0
  • Berlin +49 30 2021512-0

    Every Tuesday, we organize a webinar for interested applicants. Sign up to join the next session.

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Please contact us Monday to Friday from 10 am to 6 pm.