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SAP: The integration of Artificial Intelligence into a business-software
Semester
1. Semester
Supervisor
Prof. Oliver Szasz
Partner
SAP SE
Website
Course
Design Thinking
Learn from the best: Macromedia Master students enjoyed the great opportunity to carry out a research project with the European software giant SAP. Main focus and topic of the project: Artificial Intelligence (AI). Supervising professor and scientific head: Prof. Oliver Szasz.
These were the main questions that led the university cooperation between Macromedia and the department for user experience of SAP.
The working process of the cooperation had a duration of one semester and was defined by the following phases: the elaboration of study propositions supported by literature, the implementation of extensive user-tests, the subsequent deduction of important learnings and afterwards the realisation of concrete product and service features.
The responsible project manager from SAP was very impressed by the student’s performance:
Statement of the industry partner
“I was amazed by the brilliance of the students. The way how they approached the topic and shaped their concept in a short period of time was pretty impressive and very refreshing. Many remarkable ideas were presented at the end of the project in a very professional manner, which was both inspiring and insightful for us.”
Jeong-sook Lee
Head of Global Design Direction, FIORI Visual Design Lead
www.sap.com
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