Media Broadcast GmbH: Raising Awareness for Digital Audio Broadcasting

Media Broadcast GmbH: Raising Awareness for Digital Audio Broadcasting

  • Semester

    3. Semester

  • Supervisor

    Prof. Dr. Dr. Castulus Kolo

  • Partner

    MEDIA BROADCAST GmbH

  • Website

    https://www.media-broadcast.com

  • Course

    Media and Communication Management

Media Broadcast GmbH: Raising Awareness for Digital Audio Broadcasting
The goal of the cooperation was to analyze the German digital audio broadcasting market and to develop marketing ideas for the Media Broadcast GmbH.

Based on their own representative survey, students developed products and a campaign to raise the awareness of digital audio broadcasting in Germany. They were invited to Berlin to present their ideas to the board and were offered an exclusive guided tour of the TV tower.

The students were very happy to be a part of this project and look forward to seeing their ideas being implemented.

How would you like participating in similar projects with real companies? Currently Macromedia University maintains a network of more than 500 cooperation partners. We will be happy to tell you more.

Click here to get an overview of all Master Programmes within Macromedia Graduate School.


Picture ©Michael Hébert

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Media Broadcast GmbH: Raising Awareness for Digital Audio Broadcasting

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