Porsche Museum: Campaign concept for special exhibition

Porsche Museum: Campaign concept for special exhibition

  • Semester

    5. Semester

  • Supervisor

    Prof. Dr. Christina Vaih-Baur

  • Partner

    Porsche Museum

  • Website

    www.porsche.com/museum/de/

  • Course

    Production, PR and Communication Management

Porsche Museum: Campaign concept for special exhibition
From October 30, 2016 a new exhibition can be seen at the Porsche Museum: “Roadbook. The Porsche Museum travels the world.” To attract potential visitors and encourage them to visit the exhibition, students at Macromedia University, in cooperation with the Porsche Museum, developed a number of communication ideas.

The focus of the campaign concept was a regional audience, international automotive fans as well as the brand-loyal Porsche community. Working closely with the Porsche Museum marketing department and under the direction of Prof. Dr. Christina Vaih-Baur, the students developed communication strategies and created concrete measures for cross-media communication.



In conclusion the students presented their ideas to Philip Schumm, Head of Event Management & Marketing for the Porsche Museum, who was delighted with the communication activities outlined in the student's presentation.


Photo 1 + 3: Porsche AG


Porsche Museum: Campaign concept for special exhibition
Porsche Museum: Campaign concept for special exhibition
Porsche Museum: Campaign concept for special exhibition

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