Italian Embassy in Berlin: Social Media Communication Strategy for Events and Network Analysis

Italian Embassy in Berlin: Social Media Communication Strategy for Events and Network Analysis

Italian Embassy in Berlin: Social Media Communication Strategy for Events and Network Analysis
The Embassy organises series of events for the Italian community in Berlin and it aims at improving participation by enhancing its online presence. A Network Analysis of the Italian community in Berlin was be carried out in order to understand the structure of the group in the field of the creative industries.

Students participated in the Embassy´s event series in order to analyze the audience, the event format and the pre, during and post event communication. Moreover, primary research (content analysis) was carried out in order to investigate the competitive situation (regarding webpages, Facebook, Twitter, Instagram).

Master students on the other hand interviewed actors of the Italian scene in Berlin in order to carry out the Network Analysis. 

Bachelor students prepared multimedia promotional content (e.g. videos) for the institution as well as a set of recommendations for Social Media Event communication, whereas Master students elaborated the visual representation of the Network Analysis and provided recommendations for the events´ format. 
Italian Embassy in Berlin: Social Media Communication Strategy for Events and Network Analysis

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