Rolls-Royce Motor Cars Ltd.: Digital Product Management

Rolls-Royce Motor Cars Ltd.: Digital Product Management

  • Semester

    3. Semester

  • Supervisor

    Prof. Dr. Dr. Castulus Kolo, Prof. Dr. Guido Schafmeister, Prof. Hansjörg Zimmermann

During their third semester the master students of Media and
Communication Management from the Munich campus formed alliances with
Rolls-Royce Motor Cars Limited. The cooperation contained a focus on
creating and evaluating relevant marketing and communication measures as
well as gaining a clear understanding of market and customer.
Individual student groups focused on different aspects of the tasks to
contribute to a collaborated conclusion.

As a final highlight the
students and professors were invited to the Rolls-Royce headquarters in
Chichester, UK, where the students were given the opportunity to
present their final results.

A once in a lifetime experience for everyone was the guided tour through the manufacturing facilities on site.

How would you like participating in similar projects with real companies? Currently Macromedia University maintains a network of more than 500 cooperation partners. We will be happy to tell you more.

Click here to get an overview of all Master Programmes within Macromedia Graduate School.
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Rolls-Royce Motor Cars Ltd.: Digital Product Management
Rolls-Royce Motor Cars Ltd.: Digital Product Management
Rolls-Royce Motor Cars Ltd.: Digital Product Management
Rolls-Royce Motor Cars Ltd.: Digital Product Management

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