Monday | 08. January 2018

Off to India: Macromedia students present at their practice partner in New-Dehli


Customized and individualized travel trips to India – that is the value proposition of the travel operator “Quality India Tours“, run by the brothers Anil Dwivedi and Neetesh Dwivedi. With the guidance of Prof. Dr. Ingo Markgraf media management students of Macromedia Cologne Campus developed a communication strategy for the company, which they now presented in the middle of the million metropolis New-Delhi.


Unique India. Meaningful culture goods, luxurious hotels, exciting landscapes. Culture trips and tours, active and adventurous travels. By horse, on a trekking path or a motor bike.  

This variety is what the travel operator “Quality India Tours” stands for. Since 2013 the brothers Anil Dwivedi and Neetesh Dwivedi have been organizing and offering unique individual trips to the Indian subcontinent. Both tourist managers are fluent in German and currently focusing on the German travel market. With the aim of improving the awareness of the company in Germany and reaching out to their open minded, Globetrotter - customers in a more efficient way, the brothers cooperated with media management students from Cologne for a couple of months. Supervised by Prof. Dr. Ingo Markgraf, Macromedia-Expert for media and advertising psychology, the Macromedia students created a ground for a strategic communication recommendation.

Experience India, sharpen the communication: student excursion to New-Delhi

The question arises: how can one develop good communication means without knowing the product behind it? Without smelling the scent and without images popping up in the students heads, when thinking of India? Not well, was what the brothers thought. So, they invited the Macromedia students to an on-site experience and presentation of their interim results.

We want to say: thank you for those unforgettable days and we are looking forward to working together. #youchange

Click here for more information on the study field: media and advertising psychology (B.A.)

All photos: Ingo Markgraf

(IMH, translated by Christiana Bukalo)


Exotic India: At the invitation of the Indian practice partner Macromedia students travelled to India with their supervisor Prof. Dr. Ingo Markgraf.

Colourful India: The Macromedia students developed marketing recommendations for their Indian cooperation partner "Quality India Tours."

Splendid India: The visit at Taj Mahal is of course a must during the India excursion of the Macromedia students.

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