Study Master's in Marketing Analytics (M.A.)

Open Media Master M.A.,
Specialisation Marketing Analytics (M.A.) 

Do you want to become a big data expert for the marketing in all branches of economy? Your job in a company, a research institute or a specialized agency as a marketing analytics manager is to analyse and interpret big data for marketing issues.  
 
The evolution of information technology and especially data storage increased the importance of data based decisions. Marketing is based on customer and market insight data. Data processing and analytics enable decision makers to use different kinds of information mutually for the success of their organizations.

Students acquire necessary skills to identify relevant data sets for marketing decisions. Furthermore, they learn how to collect, structure, and analyze the data. Finally, they develop skills to present the results to different decision making bodies.

The hands on approach to marketing analytics brings current issues of big data and real cases from the media business to the classroom. Established businesses are as important as start-up business for the application of the skills. Students gain expertise in marketing analytics through specialized courses and projects as well as through the topic of their Master’s thesis.
 

Potential careers with this M.A.

  • Data Analyst
  • Market Research Expert
  • Forecasting Expert
  • Marketing Consultant
     

Prerequisites and Pre-Semester course

To begin a master’s programme, you require at least 210 ECTS. If you have completed your bachelor’s degree with 180 ECTS, Macromedia University offers the option of obtaining the extra 30 ECTS needed in a Pre-Semester course.
The Pre-Semester course is an attendance-based course that starts in the winter semester to ensure you can begin the master’s programme in the summer semester without any difficulty.
NEW: From the 2016 summer semester, the Pre-Semester course will also be available online.

Do you have any questions?

We would be happy to answer your questions and give you personalized advice on our programmes and university. Get in touch with us now using one of the following ways: We are eager to help you find a study programme that’s perfect for you.

Your benefits at Macromedia University

  • Top position in CHE Ranking 2014/15*
  • Small classes with intensive, individual supervision
  • Globally recognised, state-approved degrees, accredited by FIBAA
  • Campuses in Berlin & Munich: two of the Top 5 “Most Affordable Cities for Students 2015” worldwide**
  • Authentic, practice oriented projects with over 500 well-known companies
  • Highly qualified professors and industry insiders as lecturers
  • International students from all continents
  • Career perspectives in Germany: 18 months visa after successful graduation
  • Master’s degree on three days a week (e.g. from Thursday to Saturday)
  • Pre-Semester course available online
  • Buddy network for international students
  • Several Programmes entirely in English
  • Campus locations situated in the very centre of Germany’s industrial locations
  • Worldwide network of Partner Universities

*Centre for Higher Education, www.che.de
**QS Best Student Cities index, www.topuniversities.com


Study Programme Open Media Master M.A.

Marketing Analytics

  • Academic Degree

    Master of Arts

  • Duration of Study

    3 semesters for applicants with 210 ECTS
    3 semesters plus 1 Pre Semester course for applicants with 180 ECTS

  • ECTS

    90, 30 (Pre-Semester)

  • Starting

    Master course: 15th March 2018
    Pre-Semester: 1st October 2017
    Online Pre-Semester: 15th March 2018

  • Location

    Munich

  • Tuition fee

    Non-EU students
    6,000 € per semester plus 750 € registration fee.
    EU students
    6,000 € per semester plus 500 € registration fee.
    Starting from 500 € per month with guarantee.
    More information here.

  • Language

    English

  • Application process

    University/B.A. degree with at least 180 ECTS and an average grade of at least 2.5, TOEFL test (at least 72 out of 120 points) or IELTS (at least 6.0 out of 9); equivalent qualifications may also be accepted, as applicable, curriculum vitae – signed personally, letter of recommendation (by your lecturer or employer), personal motivation statement, personal interview with a selection panel/skype interview for international students

Partners

0_Adidas
0_Adobe
0_Bilfinger
0_BMW
0_Capgemini
0_Escada
0_Green Peace
0_Mercedes Benz
0_Microsoft
0_Red Bull
0_rWarner Music
0_s1. FC Köln

Locations

We offer Marketing Analytics (M.A.) in

Please don't hesitate to get in touch with us:

 

  • Phone numbers:
  • Munich +49 89 544151-0
  • Stuttgart +49 711 280738-0
  • Cologne +49 221 31082-0
  • Hamburg +49 40 3003089-0
  • Berlin +49 30 2021512-0
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Please contact us Monday to Friday from 10 am to 6 pm.

Adresse
Write us or come along to visit us

Hochschule Macromedia
University of Applied Sciences

Tiziana Ziesing
Central Student Advisory Service

Sandstraße 9
80335 Munich