Study Media and Communication Management (M.A.)

Combine media expertise with sharp business acumen

Reach, followers, views, downloads and so on – these are the metrics that drive the success of businesses in today’s mediatised world. 

A new Netflix show reaches a million view within a day but others struggle to get mileage. Every time Google changes its algorithm, companies have to adapt their SEO strategies in order to prevent loss of traffic. Businesses compete for social media influencers to reach to their target segments in increasingly more creative and personalised ways. Advertisements are becoming more and more targeted for better ROIs. There are so many trends, platforms and technologies to keep up with. 

How should businesses design their media and communication strategies to reach their target segments, connect with them and build a sustainable relationship in this vibrant digital era? It is not just about great editorial content. What matters is an international and nationwide marketing, customer orientation, a cross-media approach, and well-functioning PR. This demands qualified managers with strategic and operational skills. This is because the successful management of a media business and the development of media products require an extremely broad knowledge of social trends and developments combined with business management expertise. Decision makers with sound judgement are in demand.

The Master's degree in Media and Communication Management is aimed at outstanding graduates from the fields of business administration, communication science or related areas and young professionals from agencies, communications departments, marketing and media companies, who wish to hold technical and management positions.

The course, which takes a firm cross-media approach, develops entrepreneurial thinking and working. All facets of strategic and operational management are combined with a deeper knowledge of business administration, comprehensive project know-how and practical application to case studies. Students learn to see media development in the overall context of social change. Graduates are not only able to understand the media landscape and technologies but they are also fully prepared to shape and direct them.

Sounds interesting? Learn about the admission requirements and application process.


Course Content for the Media and Communication Management (M.A.)

In this Master’s programme at the Macromedia University, you will specialise in media and communication management by developing a thorough understanding of the relevant theories, methods and tools you will need to work as a top manager in a leading position in the media industry. 

In the broad curriculum, you will learn the theories of management and strategic business management and get an intensive overview of media management, brand management, PR and advertising and communication psychology. During your Master thesis in the last semester, you will be able to augment your knowledge and prove your expertise in your chosen topic. 

The competencies you acquire during your studies are broadly diversified. With our focus on digital media and international orientation, you are able to understand and shape media in the overall context of the ongoing digital transformation. Beyond just understanding media, you are empowered to lead and manage media development projects and campaigns in a fast-paced environment. 

By the time you graduate, you are ready to take on leading and upscale positions in the dynamic media world. Do you aspire to shape media strategies in international companies?

Start your online application now.

Career Prospects

With the deep expertise you develop by the end of the programme, you are fully prepared to carry out top level managerial roles in the area of media and communications management. Your expert knowledge of communication tools and methods along with practical competence in digital media places you at the upper crust of job markets, both in Germany and abroad.    

You can aim for competitive senior positions in media companies, creative agencies, publishing houses, corporations and non-profits globally.   

Some examples of professional positions that you can find, among others, are the following:

  • Communications manager
  • Account manager in marketing agencies
  • Producer for film or television projects
  • Marketing manager
  • PR manager or spokesperson for corporations or SMEs
  • Project manager in the media sector
  • Social media manager

Our Career Service team will always be there to support you in your career plan. Discover the exciting career stories of our alumni and learn what possibilities exist for you.  

Focus on practice

Practice is an integral aspect of our study approach. Throughout the media and communication management course, you will carry out practical projects where you will apply the theoretical knowledge to real business scenarios. Through these projects with companies within our wide network of more than 500 partners, you have the opportunity to sharpen your practical skills while also making valuable contacts for future. Your professors will guide you during these projects and help you gain broad practical experience that will be valuable in your future career. 

In our project portal, you can get a first impression of our cooperation with the top players in the industry. These include Adobe, Microsoft and Sky. Please do not hesitate to contact us for further information.



Admission requirements and pre-semester

1. University/B.A. degree with at least 210 ECTS
If you have only 180 ECTS, we offer you the option of obtaining the required extra 30 ECTS in a Pre-Semester course which you can complete in one of the following ways:
  • Attendance based pre-semester: This is an on-campus course that starts in the winter semester to ensure that you can join the master’s programme in the summer semester without any difficulty.
  • Online Pre-Semester: You can take the online pre-semester course in parallel with the first semester of your master’s course in the summer semester.

2. English language proficiency
TOEFL test with at least 72 out of 120 points or IELTS with at least 6.0 out of 9 is required. Equivalent qualifications may also be accepted, as applicable. For more information, see how to apply.

Do you have any questions?

We would be happy to answer your questions and give you personalised advice on our programmes and university. Get in touch with us now using one of the following ways: We are eager to help you find a study programme that’s perfect for you.

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FAST TRACK APPLICATION

Fill in the pre-registration form and fast forward your application. No paperwork, no hassles! Our Application Team will guide you through the next steps.

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INFORM YOURSELF

The complete overview of the study programmes, entry requirements and finances is available in our brochure.

Order brochure now

EXPERIENCE THE DIGITAL WORLD

The latest equipment in Virtual Reality, Augmented Reality, Drones and 360 degrees cameras are available for practice at Macromedia.

Discover our Media Labs

PHD-Programme

Earn your PhD from a distinguished English University while studying in Germany: Macromedia offers a PhD Programme in cooperation with University of Westminster.

Read more

PROJECT WITH BOSCH SECURITY SYSTEMS

Our master students worked with BOSCH Security Systems on a project for product innovations in the context of the IoT (Internet of Things).

Learn more

MEDIA AND COMMUNICATION STUDIES IN BERLIN

What’s it like to study media and communication in Berlin - an international hub for media and creativity? Get to know it from the Macromedia community in Berlin. (1:47 min)

Watch the video

PROJECTS WITH PRACTICE PARTNERS

Cooperation with industry is at the core of our teaching. Get a few glimpses of some exciting projects our students have worked on. (2:05 min)

Watch the video

MACROMEDIA AS A UNIVERSITY OF APPLIED SCIENCES

Find out how being a University of Applied Sciences shapes the teaching at the Macromedia University. (2:53 min)

Watch the video

Your benefits at Macromedia University

  • Top position in CHE Ranking 2014/15*
  • Small classes with intensive, individual supervision
  • Globally recognised, state-approved degrees, accredited by FIBAA
  • Campuses in Berlin & Munich: Top 6 and Top 9 of the “Best Student Cities 2017” worldwide**
  • Authentic, practice oriented projects with over 500 well-known companies
  • Highly qualified professors and industry insiders as lecturers
  • International students from all continents
  • Career perspectives in Germany: 18 months visa after successful graduation
  • Master’s degree on three days a week (e.g. from Thursday to Saturday)
  • Pre-Semester course available online
  • Buddy network for international students
  • Several Programmes entirely in English
  • Campus locations situated in the very centre of Germany’s industrial locations
  • Worldwide network of Partner Universities

*Centre for Higher Education, www.che.de
**QS Best Student Cities index, www.topuniversities.com


Study Master’s Degree Programme

Media and Communication Management (M.A.)

  • Academic Degree

    Master of Arts

  • Duration of Study

    3 semesters for applicants with 210 ECTS
    3 semesters plus 1 Pre Semester course for applicants with 180 ECTS

  • ECTS

    90, 30 (Pre-Semester)

  • Starting

    Master course: 15th March
    Pre-Semester: 1st October
    Online Pre-Semester: 15th March

  • Location

    Munich, Berlin

  • Tuition fee

    Non-EU students
    6,000 € per semester plus 750 € registration fee.
    EU students
    6,000 € per semester plus 500 € registration fee.
    Starting from 500 € per month with guarantee.
    More information here.

  • Language

    English

  • Who can apply

    This is a non-consecutive Master’s programme, i.e., it is open for students with undergraduate degree in diverse areas.

  • Application process

    University/B.A. degree with at least 180 ECTS and an average grade of at least 2.5, TOEFL test (at least 72 out of 120 points) or IELTS (at least 6.0 out of 9); equivalent qualifications may also be accepted, as applicable, curriculum vitae – signed personally, letter of recommendation (by your lecturer or employer), personal motivation statement, personal interview with a selection panel/skype interview for international students
    Apply online now.

Projects

DuMont: Business Models for a Smart City

DuMont: Business Models for a Smart City

The moment we pay our restaurant bill with our smartphone, the instant we use augmented reality to navigate or the second we use collective resources efficiently by sharing and reusing them – these are the moments in which we already live right in th ...

More
Deloitte Analytics Institute: Smart Governance Concepts

Deloitte Analytics Institute: Smart Governance Concepts

More intelligent, more efficient and more comfortable: municipal administrations and city planners a ...

More
Literary Salon Britta Gansebohm: A tribute

Literary Salon Britta Gansebohm: A tribute

Within the framework of the „From Expat to Wahlberliner. International writers in Berlin“ series spo ...

More
Groupon: Benchmark-Study

Groupon: Benchmark-Study

What market potential is there in online-couponing? What is characteristic for the business model wi ...

More
Jägermeister - Cross-media marketing campaign

Jägermeister - Cross-media marketing campaign

Jägermeister - Cross-media marketing campaign

Jägermeister - Cross-media marketing campaign

Few other brands have managed to convey a consistent brand strategy to new audiences the way Jägerme ...

More
Booklet of Participation: initiating a charity campaign

Booklet of Participation: initiating a charity campaign

A Berlin student project makes a splash: Under the direction of Prof. Dr. Gernot Wolfram, MA student ...

More
EY: Reseach into successful strategies to promote global start-ups

EY: Reseach into successful strategies to promote global start-ups

How can cooperation between start-ups and companies be established to make digital transformation mo ...

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FAZ: Benchmark study news apps

FAZ: Benchmark study news apps

A project led by Prof. Dr. Alyosh Agarwal, in cooperation with German newspaper Frankfurter Allgemei ...

More

Partners

0_Adidas
0_Adobe
0_Bilfinger
0_BMW
0_Capgemini
0_Escada
0_Green Peace
0_Mercedes Benz
0_Microsoft
0_Red Bull
0_rWarner Music
0_s1. FC Köln

Locations

We offer Media and Communication Management (M.A.) in

Please don't hesitate to get in touch with us:

 

  • Phone numbers:
  • Munich +49 89 544151-0
  • Stuttgart +49 711 280738-0
  • Cologne +49 221 31082-0
  • Hamburg +49 40 3003089-0
  • Berlin +49 30 2021512-0

    Every Tuesday, we organise a webinar for interested applicants. Sign up to join the next session.

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Please contact us Monday to Friday from 10 am to 6 pm.