Study Media and Communication Management (M.A.)

Open Media Master M.A.,
Specialisation Media and Communication Management (M.A.)

In the media sector there is a great demand for managers with strategic skills. This is because the successful management of a media business and the development of media products require an extremely broad knowledge of social trends and developments combined with business management expertise. Decision makers with sound judgement are in demand. The Master's degree in Media and Communication Management is aimed at outstanding graduates from the fields of business administration, communication science or related areas and young professionals from agencies, communications departments, marketing and media companies, who wish to hold technical and management positions.
 
The course, which takes a firm cross-media approach, develops entrepreneurial thinking and working. All facets of strategic and operational management are combined with a deeper knowledge of business administration, comprehensive project know-how and practical application to case studies. Students learn to see media development in the overall context of social change. Graduates are not only able to understand the media but also to shape and direct them.

Students who choose the Media and Communication Management stream can further specialize in the following areas:
  • Brand Management
  • Corporate Communication
  • Culture and Creative Industries
  • Corporate Publishing
  • Digital Entrepreneurship
     

Prerequisites and Pre-Semester course

To begin a master’s programme, you require at least 210 ECTS. If you have completed your bachelor’s degree with 180 ECTS, Macromedia University offers the option of obtaining the extra 30 ECTS needed in a Pre-Semester course.
The Pre-Semester course is an attendance-based course that starts in the winter semester to ensure you can begin the master’s programme in the summer semester without any difficulty.
NEW: From the 2016 summer semester, the Pre-Semester course will also be available online.

Do you have any questions?

We would be happy to answer your questions and give you personalized advice on our programmes and university. Get in touch with us now using one of the following ways: We are eager to help you find a study programme that’s perfect for you.

Your benefits at Macromedia University

  • Top position in CHE Ranking 2014/15*
  • Small classes with intensive, individual supervision
  • Globally recognised, state-approved degrees, accredited by FIBAA
  • Campuses in Berlin & Munich: two of the Top 5 “Most Affordable Cities for Students 2015” worldwide**
  • Authentic, practice oriented projects with over 500 well-known companies
  • Highly qualified professors and industry insiders as lecturers
  • International students from all continents
  • Career perspectives in Germany: 18 months visa after successful graduation
  • Master’s degree on three days a week (e.g. from Thursday to Saturday)
  • Pre-Semester course available online
  • Buddy network for international students
  • Several Programmes entirely in English
  • Campus locations situated in the very centre of Germany’s industrial locations
  • Worldwide network of Partner Universities

*Centre for Higher Education, www.che.de
**QS Best Student Cities index, www.topuniversities.com


Study Programme Open Media Master M.A.

Media and Communication Management

  • Academic Degree

    Master of Arts

  • Duration of Study

    3 semesters for applicants with 210 ECTS
    3 semesters plus 1 Pre Semester course for applicants with 180 ECTS

  • ECTS

    90, 30 (Pre-Semester)

  • Starting

    Master course: 15th March
    Pre-Semester: 1st October
    Online Pre-Semester: 15th March

  • Location

    Munich, Berlin, Stuttgart

  • Tuition fee

    Non-EU students
    6,000 € per semester plus 750 € registration fee.
    EU students
    6,000 € per semester plus 500 € registration fee.
    Starting from 500 € per month with guarantee.
    More information here.

  • Language

    English

  • Application process

    University/B.A. degree with at least 180 ECTS and an average grade of at least 2.5, TOEFL test (at least 81 out of 120 points) or IELTS (at least 6.0 out of 9); equivalent qualifications may also be accepted, as applicable, curriculum vitae – signed personally, letter of recommendation (by your lecturer or employer), personal motivation statement, personal interview with a selection panel/skype interview for international students

Projects

Groupon: Benchmark-Study

Master, Media and Communication Management, International Management, Media and Advertising Psychology, Marketingmanagement, Business Psychology

Groupon: Benchmark-Study

What market potential is there in online-couponing? What is characteristic for the business model with the regional shopping- and service-offerings? And is there a way to expand the customer-base? Industry leader GROUPON was curious to get the view o ...

More
Jägermeister - Cross-media marketing campaign

Jägermeister - Cross-media marketing campaign

Master, Media and Communication Management, Marketingmanagement, Media Design, Brand Management and Advertising

Jägermeister - Cross-media marketing campaign

Jägermeister - Cross-media marketing campaign

Few other brands have managed to convey a consistent brand strategy to new audiences the way Jägerme ...

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Booklet of Participation: initiating a charity campaign

Master, Media and Communication Management, Sports and Event Management

Booklet of Participation: initiating a charity campaign

A Berlin student project makes a splash: Under the direction of Prof. Dr. Gernot Wolfram, MA student ...

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EY: Reseach into successful strategies to promote global start-ups

Master

EY: Reseach into successful strategies to promote global start-ups

How can cooperation between start-ups and companies be established to make digital transformation mo ...

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FAZ: Benchmark study news apps

Master, Media and Communication Management

FAZ: Benchmark study news apps

A project led by Prof. Dr. Alyosh Agarwal, in cooperation with German newspaper Frankfurter Allgemei ...

More
ATOY Group: Digital transformation in the automotive aftermarket

Master

ATOY Group: Digital transformation in the automotive aftermarket

The Finnish Atoy Group, one of the leading distributors and workshop operators in the Nordic countri ...

More
Media Broadcast GmbH: Raising Awareness for Digital Audio Broadcasting

Master, Media and Communication Management, Marketingmanagement

Media Broadcast GmbH: Raising Awareness for Digital Audio Broadcasting

...

More

Master, Music Management

...

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Partners

0_Adidas
0_Adobe
0_Bilfinger
0_BMW
0_Capgemini
0_Escada
0_Green Peace
0_Mercedes Benz
0_Microsoft
0_Red Bull
0_rWarner Music
0_s1. FC Köln

Locations

We offer Media and Communication Management (M.A.) in

Please don't hesitate to get in touch with us:

 

  • Phone numbers:
  • Munich +49 89 544151-0
  • Stuttgart +49 711 280738-0
  • Cologne +49 221 31082-0
  • Hamburg +49 40 3003089-0
  • Berlin +49 30 2021512-0
WhatsApp
Contact us by using WhatsApp

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1. Enter +49 176 15098602
2. Save as contact
3. Text us your questions on WhatsApp

Please contact us Monday to Friday from 10 am to 6 pm.

Adresse
Write us or come along to visit us

Hochschule Macromedia
University of Applied Sciences

Tiziana Ziesing
Central Student Advisory Service

Sandstraße 9
80335 Munich

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