Study Master's in Brand Management (M.A)

Master's in Brand Management (M.A.)

Do you want to understand the real business value of brands? Structural changes in today’s population and the digitisation of our society require new brand management skills. Digital branding forms a new core competence for agencies and companies. Brands play an important role in business and society. Students specialising in brand management learn about current brand management issues and gain awareness for the interrelation of brands within complex brand architectures.

Managing brands without thinking about digital platforms is inconceivable today. Not only do traditional brand leadership and management need to be evaluated, but special attention needs to be given to the role of social media platforms and co­creation. Creative and strategic planning skills as well as the cross­media usage of all media channels are required in order to develop and manage brands effectively.

This area of specialisation teaches students how to combine the field of management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication and design functions.

Prerequisites and Pre-Semester course

To begin a master’s programme, you require at least 210 ECTS. If you have completed your bachelor’s degree with 180 ECTS, Macromedia University offers the option of obtaining the extra 30 ECTS needed in a Pre-Semester course.
The Pre-Semester course is an attendance-based course that starts in the winter semester to ensure you can begin the master’s programme in the summer semester without any difficulty.
NEW: From the 2016 summer semester, the Pre-Semester course will also be available online.

Do you have any questions?

We would be happy to answer your questions and give you personalized advice on our programmes and university. Get in touch with us now using one of the following ways: We are eager to help you find a study programme that’s perfect for you.

Your benefits at Macromedia University

  • Top position in CHE Ranking 2014/15*
  • Small classes with intensive, individual supervision
  • Globally recognised, state-approved degrees, accredited by FIBAA
  • Campuses in Berlin & Munich: two of the Top 5 “Most Affordable Cities for Students 2015” worldwide**
  • Authentic, practice oriented projects with over 500 well-known companies
  • Highly qualified professors and industry insiders as lecturers
  • International students from all continents
  • Career perspectives in Germany: 18 months visa after successful graduation
  • Master’s degree on three days a week (e.g. from Thursday to Saturday)
  • Pre-Semester course available online
  • Buddy network for international students
  • Several Programmes entirely in English
  • Campus locations situated in the very centre of Germany’s industrial locations
  • Worldwide network of Partner Universities

*Centre for Higher Education, www.che.de
**QS Best Student Cities index, www.topuniversities.com


Study Master’s Degree Programme

Brand Management (M.A.)

  • Academic Degree

    Master of Arts

  • Duration of Study

    3 semesters for applicants with 210 ECTS
    3 semesters plus 1 Pre Semester course for applicants with 180 ECTS

  • ECTS

    90, 30 (Pre-Semester)

  • Starting

    Master course: 15th March
    Pre-Semester: 1st October
    Online Pre-Semester: 15th March

  • Location

    Berlin, Munich

  • Tuition fee

    Non-EU students
    6,000 € per semester plus 750 € registration fee.
    EU students
    6,000 € per semester plus 500 € registration fee.
    Starting from 500 € per month with guarantee.
    More information here.

  • Language

    English

  • Application process

    University/B.A. degree with at least 180 ECTS and an average grade of at least 2.5, TOEFL test (at least 81 out of 120 points) or IELTS (at least 6.0 out of 9); equivalent qualifications may also be accepted, as applicable, curriculum vitae – signed personally, letter of recommendation (by your lecturer or employer), personal motivation statement, personal interview with a selection panel/skype interview for international students

Projects

Porsche Museum: Campaign concept for special exhibition

Master, Media and Communication Management, Sports and Event Management, Brand Management and Advertising

Porsche Museum: Campaign concept for special exhibition

From October 30, 2016 a new exhibition can be seen at the Porsche Museum: “Roadbook. The Porsche Museum travels the world.” To attract potential visitors and encourage them to visit the exhibition, students at Macromedia University, in cooperation wi ...

More
Jägermeister - Cross-media marketing campaign

Jägermeister - Cross-media marketing campaign

Master, Media and Communication Management, Marketingmanagement, Media Design, Brand Management and Advertising

Jägermeister - Cross-media marketing campaign

Jägermeister - Cross-media marketing campaign

Few other brands have managed to convey a consistent brand strategy to new audiences the way Jägerme ...

More
Ideas for the further development of FAZs service portfolio

Master, Design Management, Marketingmanagement, Brand Management and Advertising

Ideas for the further development of FAZs service portfolio

How do FAZ readers want to consume their news in the future? On what kind of screen, with what depth ...

More

Partners

0_Adidas
0_Adobe
0_Bilfinger
0_BMW
0_Capgemini
0_Escada
0_Green Peace
0_Mercedes Benz
0_Microsoft
0_Red Bull
0_rWarner Music
0_s1. FC Köln

Locations

We offer Brand Management (M.A.) in

Please don't hesitate to get in touch with us:

 

  • Phone numbers:
  • Munich +49 89 544151-0
  • Stuttgart +49 711 280738-0
  • Cologne +49 221 31082-0
  • Hamburg +49 40 3003089-0
  • Berlin +49 30 2021512-0
WhatsApp
Contact us by using WhatsApp

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1. Enter +49 176 15098602
2. Save as contact
3. Text us your questions on WhatsApp

Please contact us Monday to Friday from 10 am to 6 pm.

Adresse
Write us or come along to visit us

Hochschule Macromedia
University of Applied Sciences

Tiziana Ziesing
Central Student Advisory Service

Sandstraße 9
80335 Munich