Master's in Brand Management (M.A.)
Do you want to understand the real business value of brands? Structural changes in today’s population and the digitisation of our society require new brand management skills. Digital branding forms a new core competence for agencies and companies. Brands play an important role in business and society. Students specialising in brand management learn about current brand management issues and gain awareness for the interrelation of brands within complex brand architectures.
Managing brands without thinking about digital platforms is inconceivable today. Not only do traditional brand leadership and management need to be evaluated, but special attention needs to be given to the role of social media platforms and cocreation. Creative and strategic planning skills as well as the crossmedia usage of all media channels are required in order to develop and manage brands effectively.
This area of specialisation teaches students how to combine the field of management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication and design functions.
Prerequisites and Pre-Semester course
To begin a master’s programme, you require at least 210 ECTS. If you have completed your bachelor’s degree with 180 ECTS, Macromedia University offers the option of obtaining the extra 30 ECTS needed in a Pre-Semester course.
The Pre-Semester course is an attendance-based course that starts in the winter semester to ensure you can begin the master’s programme in the summer semester without any difficulty.
NEW: From the 2016 summer semester, the Pre-Semester course will also be available online.
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