Graduate Programme Design Management (MA)


Academic Degree Master of Arts
Duration of Study 3 semesters for applicants with 210 ECTS
3 semesters plus 1 Pre Semester Course for applicants with 180 ECTS
Starting Winter term, 1st october 2015 (Pre-Semester)
Summer term 15th march 2016 (MA Programme)
Location Campus Munich | Campus Berlin
Language English
Requirements for Admission University/B.A. degree with at least 180 ECTS and an average grade of at least 2.5, TOEFL test (at least 81 out of 120 points) or IELTS (at least 6.0 out of 9); equivalent qualifications may also be accepted, as applicable, curriculum vitae – signed personally, letter of recommendation (by your lecturer or employer), personal motivation statement, personal interview with a selection panel/skype interview for international students
More Information Please get in touch with our Student Advisory Service >>

Design Management (M.A.)

Creating Innovation: In creative professions, the demand for management knowledge and management qualifications has risen sharply in recent years. The Master’s course in Media and Design is aimed primarily at designers who wish to apply a comprehensive understanding of design to tasks and processes. However, there are different points of view which broaden one’s perspective, creating the fertile soil for true innovation. Therefore applicants from a completely different background are welcome, be they engineers, natural scientists or creative people. During their studies the Master’s degree students learn to think about and analyse management and design together, they analyse, design and implement, in short, they foster innovations through “Design Thinking”. Design Thinking describes a method to create innovative solutions and solve complex problems. Basically, it is a systematic creative process. Key ingredients are optimism and empathy, experimentation and holistic thinking. Within the interdisciplinary team, Master’s degree students develop solutions to design problems, be they in relation to strategy design, service design or human-centred design.

Students choosing the Design Management stream can further specialize in the following areas:

  • Media Design
  • Creative Direction

Semester Overview

Management Management Theory & Corporate Governance, Ethics, Responsibility
Economics and Law Media Economics & Media Law
Communication Science Theories of Communication & Communication Psychology
Design 1 Design Research Methods & Examples of Interdisciplinary Practice
Interdisciplinary Project Project work based on practice and theory
Empirical Social Research Statistics & Media Research
Project Management Practical and Theoretical Fundamentals of Project Management & Project Controlling
Design Practice 2 Design Methods, Design Models & Theory
Design 2 Design of Linear Models & Interactive Design
Focus Project Project work based on practice and theory
Human Resource Management Human Resource Management, Leadership & Self-Management
Design 3 User Experience Design & Design Systems
Master’s Thesis Scientific paper


Christiane Schulz
Managing Partner and member of the Executive Board, KetchumPleon GmbH

“We’ve already had several interns from Macromedia Universityand have always been very happy with them. The students have demonstrated a sound knowledge of fundamentals, have been highly motivated, and easy to integrate into day-to-day work. We look forward to further applications from Macromedia students.”


Our study programmes

Bachelor Master

Management B.A.
Innovation Management GER
International Management ENG
International Management GER
SME Management GER
Logistics GER
Marketingmanagement GER
Business Psychology GER

Media and Communication Design B.A.
Animation GER
Game Design GER
Media and Communication Design BA (Hons) University of Westminster ENG
Media Design ENG
Media Design GER

Media Management B.A.
Design Management ENG
Design Management GER
Digital Media Management GER
Entertainment Management GER
Culture and Creative Industries GER
Brand Management and Advertising GER
Media and Communication Management ENG
Media and Communication Management BA (Hons) University of Westminster ENG
Media and Communication Management GER
Media and Advertising Psychology GER
Music Management GER
PR and Communication Management GER
Sports and Event Management GER
Media and Communication Management ENG

Film and Television B.A.
Screenplay GER
Filmsound GER
Cinematography GER
Postproduction GER
Production GER
Directing GER
Social Media TV GER
Visual Effects GER
Commercial Film GER

Journalism B.A.
Journalism GER
Political Journalism GER
Sports Journalism GER

Pre-Semester ENG

Journalism M.A. ENG

Media and Communication Management M.A. ENG

Design Management M.A. ENG


“I was searching for English programmes in different countries and cities. I like at MHMK Master School that you can acquire really broad skills about design, and not only about design but also management. You can get this big branch of important knowledge like how to work in a team which is very important in our field or how to do research. I think that at MHMK Master School you can acquire totally new knowledge as well as increase your current knowledge.” Daria S., Media and Design M.A.


Project petitpetit (PTPT) User-centered Design for ExB Communication Systems GmbH
BASF – “We Create Chemistry World Tour”
Human-Centered Design for the Münchner Kammerspiele
Explaining Service Design at a party


MOOC - Design Thinking

The Macromedia MOOC Design Thinking is about understanding and implementing the methodology of Design Thinking. It links theoretical frames with practice. Week by week we invite you to meet academics and professionals, who are using Design Thinking in the creative industries as well as in management in order to solve problems of great complexity. More than 30,000 designers and non-designers have already participated worldwide. Read more about the MOOC story >.

The Macromedia MOOC Design Thinking will start again in autumn 2014.
Please stay tuned for further information of sign up for our MOOC-newsletter here >